Serving regional economy has always been an important part of the securities industry serving the real economy.
In the development of regional economy, securities companies are a license and business card, which brings new market-oriented resource allocation mode and wealth management mode to the local area. In recent years, small and medium-sized securities companies have made explorations in terms of characteristics, expertise and high-quality products in combination with the characteristics of regional economy.
As the only listed brokerage in Northwest China, Western Securities Co.Ltd(002673) 4 disclosed the “report card” of 2021 on the evening of April 27. According to the announcement, the operating revenue in 2021 was 6.751 billion yuan, a year-on-year increase of 30.22%; The net profit attributable to the listed company was RMB 1.4 billion, an increase of 2.61% year-on-year. Wealth management business and proprietary business are the two major sources of income, with revenue of 1.035 billion yuan and 1.668 billion yuan respectively. The company has been deeply engaged in the western region for a long time and has a leading market position in Shaanxi Province.
If culture prospers, enterprises prosper; If the culture is strong, the enterprise is strong Western Securities Co.Ltd(002673) follow the gentleman culture of the major shareholder Shaanxi investment group, enable the development of the enterprise with “harmony culture”, and explore an effective road of high-quality development through emancipation of the mind, reform and innovation. Based on the west, serve the whole country, and strive to become a first-class listed comprehensive investment bank.
“harmony culture” is integrated into the blood
Starting from ancient Chang’an, the “Silk Road” is a national political, cultural and economic exchange activity under the “harmony culture” in history. Up to now, Shaanxi still has the location of connecting the East and the West and connecting the north and the south. It is not only an important undertaking place for the transfer of production factors from east to west, but also the starting point for the transfer to the northwest and even the whole western region.
Since ancient times, the business civilization of “unity and mutual trust, equality and mutual benefit, inclusiveness and mutual learning, and win-win cooperation” has been bred here.
has long been influenced by the regional traditional culture and the gentleman culture of the major shareholder Shaanxi investment group. Western Securities Co.Ltd(002673) located in Xi’an takes “harmony culture” as the ideological guide and creates the corporate culture concept with “harmony, cohesion and wealth creation” as the core
Taking the refinancing business as an example, the two financial departments restarted the refinancing business in 2021, realizing a rapid breakthrough in the business scale from zero to 100 million yuan, which is supported by the centripetal force of the team. The solution of one-time demand reflects the Department’s practice of gathering resources, gathering people’s hearts, mutual benefit and win-win, and creating value for customers.
In April last year, a foreign business department received a large amount of securities lending demand from high net worth customers. However, the securities sources that could be lent at that time could not meet the needs of customers. The two financing departments then looked for securities sources in the whole market, communicated and negotiated with a number of interbank securities companies and public funds, and finally matched the needs of customers, assisted the business department to successfully develop the customer and introduce and implement it. The customer’s annual contribution to securities lending business exceeded 5 million yuan.
Working together is a collaborative and down-to-earth work style, and a work attitude of customer first and joint efforts. Only by taking customers as the center, paying attention to customer value for a long time and responding to customer needs quickly can we drive the improvement of efficiency and benefit of securities companies.
deeply plough the northwest and contribute to the West
As the only listed securities company in Northwest China, by the end of 2021, Western Securities Co.Ltd(002673) net capital was 23.356 billion yuan, which has always maintained an absolute leading position among securities operating institutions in Shaanxi Province.
Shaanxi is the base of Western Securities Co.Ltd(002673) . According to the public information of the local securities regulatory bureau, by the end of 2020, Western Securities Co.Ltd(002673) has 56 securities business departments located in Shaanxi Province, ranking first in the region, and the number of securities business departments accounts for 23%.
Due to the obvious advantages of regional brands, the customer groups in the western region, especially in Shaanxi, have a high awareness of Western Securities Co.Ltd(002673) . After years of operation, the company has accumulated a large number of enterprise and individual customers.
With the change of the market environment, the brokerage business of the whole industry has entered a transformation period, and the service is transformed into a “customer-centered platform consultant”. For Western Securities Co.Ltd(002673) , which has obvious regional characteristics of customer groups, how to meet the growing wealth management needs of local residents has attracted much market attention.
Therefore, Western Securities Co.Ltd(002673) in terms of the investment advisory system, it innovatively launched the “Dianjiang platform” module and established a “1 + 1 + n” standardized service mode. Customers can start the consultation at the one click of Xintianyou app and directly contact the investment advisory experts who are good at different professional fields through the investment adviser.
Western Securities Co.Ltd(002673) also arranged the fund investment consulting business in two parallel ways, namely, “self qualification application” and “introduction of fund investment advisory institutions”. In December last year, e fund investment advisory service, the first fund investment advisory institution Western Securities Co.Ltd(002673) introduced, was officially launched. It took the lead in piloting in 33 branches and became the first case of introducing fund investment advisory service by securities companies in the western region. By the end of March 2022, the total scale of fund investment advisory business was nearly 30 million yuan.
On the one hand, the company also actively contributes Western Securities Co.Ltd(002673) strength to the local strategies of “western development” and “building Shaanxi into a strong economic province in the west”.
Shaanxi is rich in science and education resources. In order to turn more scientific and technological advantages into economic advantages, Shaanxi launched the construction of “qinchuangyuan” innovation driven platform in March last year, aiming to open up the “last mile” of the transformation of scientific and technological achievements.
Western Securities Co.Ltd(002673) comprehensively integrate into the construction of “qinchuangyuan” platform, establish a service linkage working mechanism, and comprehensively promote the implementation of “1 + n” customer model represented by “Northwest Institute” and “Optical Machinery Institute”; Pay close attention to the incubation needs of scientific and technological innovation enterprises such as “specialized and special new”, give full play to the guiding role of industrial funds, and promote the transformation of scientific and technological achievements and the implementation of projects.
At present, Western Securities Co.Ltd(002673) has sorted out and established a reserve bank of 300 listed reserve enterprises and specialized special new enterprises in Shaanxi Province, from early demand mining to back-end service chain extension, so as to provide enterprises with comprehensive financial services throughout the whole life cycle.
science and technology as the bone, “Qin King Kong” rises
The Weishui culture fosters the down-to-earth and strong character of Shaanxi people, and the Loess culture also fosters people’s hard-working, simple and honest life style. However, there is no lack of the spirit of reform and innovation here, Western Securities Co.Ltd(002673) armed itself with financial technology, focused on technological innovation, management innovation and business model innovation, and got rid of low-level homogeneous market competition.
According to the data of the Securities Industry Association, Western Securities Co.Ltd(002673) over the past three years, the investment in information technology has continued to rise, less than 100 million yuan in 2018 and 150 million yuan in 2020.
In 2021, the company began to implement the digital transformation strategy of financial technology in the 14th five year plan and set up a digital transformation office, which is responsible for digitally driving the transformation of business processes and business models, aiming to implement the concept of “science and technology empowerment” into all sectors of the company and improve the company’s digital maturity.
At present, Western Securities Co.Ltd(002673) is constantly introducing scientific and technological talents through social recruitment and school recruitment, organizing exchanges and cooperation with technology-based companies in the industry for many times, establishing a number of science and technology project teams, exploring the introduction of cutting-edge science and technology, strengthening independent construction and improving the ability of scientific and technological autonomy. This also reflects that the company and gather people to build a first-class team; And gather internal and external professional forces to build core competitiveness with scientific and technological empowerment.
It is understood that looking forward to 2022, Western Securities Co.Ltd(002673) in terms of financial technology business, it will formulate a “1 + 7 + 5” plan including one overall goal, seven key construction projects and five key measures.
Specifically, one overall goal is to build a high-quality digital capability development system focusing on wealth management and institutional services. The construction of seven key projects is the construction of key digital platforms for the implementation of financial technology strategic planning and the comprehensive empowerment of various business sectors, such as artificial intelligence platform, wealth app, digital investment consulting platform and institutional quantitative trading platform. Five key measures are to promote the transformation and implementation of digital strategy; Establish a three-tier organizational structure system of financial technology; Optimize the operation process; Promote data governance; Improve agility and efficiency.
Reflected in the enabling business, taking the Research Institute as an example, Western Securities Co.Ltd(002673) internally launched intelligent decision systems (vsignals) to help researchers and investors conduct industry research, real-time risk monitoring and deep value mining. According to the prediction of the Institute, five years later, there will be more than 6000 A-share listed companies, and the global market will increase investment targets. The seller’s research coverage rate is less than 5%, which will force the seller’s research into the era of industrialization. Therefore, Western Securities Co.Ltd(002673) Research Institute has been laid out in advance. At present, the above platform has multiple analysis modules such as fundamental analysis, financial analysis and financial scanning.
stand by the Yellow River and look at the Pujiang River
Born in Xi’an, but expanded beyond that. Influenced by the cultural spirit of the “Silk Road” for a long time, Western Securities Co.Ltd(002673) moves towards a broader world and further extends the base areas and services.
According to the 2021 annual report, Shanghai is the second largest operating profit area of Western Securities Co.Ltd(002673) after Shaanxi contributed the largest profit scale, with a total of 281628 million yuan.
It is understood that at present, the company has established a “Xi’an + Shanghai” dual headquarters model, relying on international metropolises to reserve talents and carry out relevant forward-looking business. Dual headquarters is also more conducive to the development of the company. In terms of proprietary investment and asset management business, Western Securities Co.Ltd(002673) of Shanghai has recruited and established a core team.
In 2009, Western Securities Co.Ltd(002673) set up the first branch and the second branch in Shanghai. Later, in 2020, in order to build an efficient organization and operation mode with full business chain coverage and improve business execution efficiency, the company abolished the “Shanghai first branch” and set up “Securities Investment Department”, “investment business operation management department”, “financial product investment department” and other first-class departments. At the same time, the name of “Shanghai Second Branch” was changed to “Shanghai Securities Asset Management Branch”. In 2013, Western Securities Co.Ltd(002673) established the third branch in Shanghai.
According to the performance data, the company’s self operated business is outstanding, and the wealth management business has become an important source of income for Western Securities Co.Ltd(002673) . According to the ranking of the securities industry association over the years, the securities investment income of Western Securities Co.Ltd(002673) has been stable in the second echelon in recent five years, ranking about 20th.
Among them, the traditional fixed income investment has formed excellent investment performance and industry advantages. In recent years, the rate of return on investment has been stable at more than 10%, accounting for more than 40% of the company’s income. In particular, a systematic and professional credit investment and research system has been established in terms of credit bond investment and class equity investment (payable bonds), continuously increasing the coverage and depth of the market, and continuously improving the industry database and research framework.
At present, the company’s business network layout radiates across the country and has become a national comprehensive listed securities firm with certain competitiveness and significant regional advantages in the industry.
However, with the increasingly fierce competition in the securities industry, Western Securities Co.Ltd(002673) only based on the western base camp, extending the service to the whole country, guarding the base area, fighting a pioneering war, adhering to the concept of “harmony culture”, working together with the regulatory authorities to create development, gathering energy and sharing with the market, and win-win cooperation, can we continue to develop with high quality.
