“In March, I bought a GAC Toyota car. After filling in the relevant information in the cloud flash payment ‘Auto coupon verification’ special area, I received 8000 yuan of auto consumption subsidy funds in only 10 days. Just now I grabbed another 50 yuan retail consumption coupon, which is the fourth phase of consumption coupon issued by the government.” On the morning of April 15, Mr. Sun, a citizen of Zhumadian, Henan Province, said happily.
It is reported that since this year, Zhumadian City has carried out a series of diversified and integrated consumption promotion activities. In the first quarter, the total retail sales of social consumer goods reached 28.94 billion yuan, a year-on-year increase of 8%, ranking first in the province. According to the relevant person in charge of Zhumadian Municipal Bureau of Commerce, as of March 31, the issuance of electronic consumption vouchers of “juhuitianzhong · enjoy life” carried out by Zhumadian City had written off 5.5 million yuan of consumption vouchers, directly driving consumption of nearly 80 million yuan. In addition, the bureau also actively expanded “cloud consumption”, established a joint conference system for the analysis and scheduling of the total retail sales of social consumer goods, introduced new technologies, new platforms, new scenes, new formats and new models, and effectively tapped the consumption potential.
A single flower is not spring, but a hundred flowers bloom and spring fills the garden. In the first quarter, the total retail sales of social consumer goods in Henan Province reached 603.16 billion yuan, an increase of 3.5%, 0.2 percentage points higher than that of the whole country.
“Under the background of repeated and multi-point spread of covid-19 pneumonia, while doing a good job in epidemic prevention and control, all parts of the province actively issued consumption promotion policies and carried out a series of consumption promotion activities. Through policy leveraging and activity guidance, they formed a joint force and jointly promoted the steady recovery and continuous improvement of the consumer market in the first quarter.” The relevant person in charge of Henan Provincial Department of Commerce said.
At the provincial level, the Henan provincial Party committee and provincial government have studied and issued a “1 + 3” package of supporting policy documents to help economic development. In terms of expanding consumer demand and supply, we will support innovative business models of catering, brand chain convenience stores and time-honored brands, and extend the implementation period of consumption promotion policies determined in the notice of the general office of Henan Provincial People’s Government on effectively promoting consumption after disasters from December 31, 2021 to June 30, 2022, and support all localities to promote consumption in the form of “government consumption coupons + platform coupons + merchant consumption discounts”; In March, Henan Provincial Department of Commerce organized and carried out the “warm flowers bloom in spring and gather in the Central Plains” consumption promotion activity of the national consumption promotion month 2022 (spring). It led Suning.Com Co.Ltd(002024) , Gome & Yongle electric appliance and other enterprises to carry out theme consumption promotion activities such as consumption month and home decoration Festival, and guided Henan UnionPay and Henan automobile industry association to jointly launch preferential policies for profit transfer and carry out promotion activities with automobile manufacturers in the province.
From the perspective of various cities, Zhengzhou has carried out the activity of issuing green household appliance consumption coupons with the theme of “green consumption and low-carbon life”. It has issued 30 million yuan of green household appliance consumption coupons to consumers in the whole city, directly leveraging the consumption of 225 million yuan; Nanyang launched the “preferential car” consumption activity in March, and issued 10 million yuan of consumption vouchers; Luolong District has launched the theme consumption season activity of “Luolong courteous · enjoying a visit to Luoyang”, and has issued a total of 20 million yuan of consumption vouchers; Zhoukou organized 25 time-honored enterprises to carry out exhibition activities in the “2022 Zhoukou spring garage culture and Art Festival”, with sales of 356300 yuan. (Hao Zhenqing)
