As the May Day holiday approaches, some films are withdrawn and some films are “airborne”.
The films originally scheduled to be released in May 1st, such as “Pig Man movie · ocean diary”, “procuratorial situation”, “Hello, brother”, “Hello, Beijing” and “keep you safe”, have recently announced their withdrawal, and the new schedule is to be determined.
As of April 26, the films that are still in May 1 include the youth love film “I really hate long distance love” produced by Beijing Enlight Media Co.Ltd(300251) and the imported cartoon “villain alliance”. In addition, including “punch, Mom”, “Captain Everest”, “as long as you live better than me” and “airborne” May 1.
films have “file withdrawal” and “retrograde”
The film market has been weak recently. According to the data of Lighthouse professional edition, the comprehensive box office of China Film Co.Ltd(600977) market in the 16th week of 2022 (April 18, 2022 – April 24, 2022) was 832929 million yuan, a decrease of 14.00% month on month; 2.369 million film viewers, a decrease of 12.62% month on month; The number of screenings was 1156000, an increase of 4.05% month on month; The average ticket price was 35.16 yuan (including service fee), down 1.59% month on month.
China International Capital Corporation Limited(601995) believes that the withdrawal of some films may have a great impact on the box office of the schedule. Referring to the previous withdrawal of several films in Qingming due to the impact of the epidemic, the box office of Qingming including service fee in 2022 was 122 million yuan, the lowest since 2012 (except 2020).
I really hate long distance love movie poster
Among the existing 51 films, “I really hate long distance love” and “punch, Mom” are highly expected. The film “I really hate long distance love”, starring Ren Min and Xin Yunlai, will be released on April 29. The official propaganda language of the film side is also cheering up for the May 1st film, “true love is firm, no doubt, and we should be together no matter how far away. Because every pair of long-distance lovers insist on believing in love, this May 1st film must be in.”
“Punch, Mom” Movie Poster
And the newly rated “punch, Mom” is expected to become a “dark horse”. The film was officially announced on April 25 and released a fixed file notice entitled “attack without giving up on April 30”. Boxing, mom is a female inspirational film directed by Tang Xiaobai and starred by Tan Zhuo and Tian Yu. The film tells the story of Bai Yang, the mother played by Tan Zhuo, who returned to the field and reached the peak of her life with the help of Shen Hao, the coach played by Tian Yu, in order to win the custody of her child when she was at the bottom of her life.
It is worth noting that there is also positive news from the film market. With the epidemic situation under control, cinemas in Tianjin, Jiangsu, Shandong, Hunan, Guangxi, Fujian, Yunnan and other places have resumed work in an orderly manner, and the business situation of cinemas across the country is gradually improving. According to the data of Lighthouse professional edition, as of 24:00 on April 25, 2022, the total number of operating cinemas in China has recovered to 6266, and the operating rate of cinemas in China has reached 52%.
listed companies strive to create new growth points
In the face of the sporadic epidemic in many places in China, various film enterprises are facing greater operating pressure, but listed companies have made great efforts to create new growth points.
Industry leader Wanda Film Holding Co.Ltd(002739) has begun to build new growth points in addition to strengthening the two basic sectors of cinema and content. Taking the Spring Festival file as an example, Wanda Film Holding Co.Ltd(002739) during the year of the tiger series plush dolls, fat tiger series blind boxes, such as a tiger’s wings key chain and other commodities were launched. At present, the company’s derivatives are mainly divided into four series, namely film and television animation series, national style and national ware series, large country heavy ware series and trend hand-made series. The company is also summing up the experience of the Spring Festival, continuing to increase product research and development, explore more innovative products for sale in cinemas, and constantly improve the sales revenue.
In addition, script killing has also become an expansion choice Wanda Film Holding Co.Ltd(002739) in February this year, the company introduced in the institutional research that this year, the company will carry out the whole industry chain from content creation, distribution and channel. Wanda film and television will kill and cooperate with IP authorized scripts, and the cinemas will operate through self-supporting, joint venture and other modes. The company will continue to promote the expansion of multi-functional cinemas. In the future, it hopes to upgrade Wanda cinema to a small comprehensive entertainment body and increase revenue through innovation.
