After Laba is the year. Speaking of the Chinese new year, in addition to the lively reunion, the traditional way of the Chinese New Year is not easy. Buying new year goods is crowded, giving gifts is a headache, and cleaning is laborious… With the launch of the “2022 national online new year goods Festival” involving many e-commerce platforms, many consumers have begun to buy new year goods online to welcome the Spring Festival of the year of the tiger. In the past, carrying big bags and small bags home was a “famous scene” of the Chinese New Year. Now more and more consumers choose to buy new year goods and services online, “return home empty handed” and “liberate their hands” for the Chinese New Year.
After the major express companies announced that “the Spring Festival is not closed”, Taobao tmall, which opened the 2022 goods Festival on January 9, said that this year’s Spring Festival will be the same as usual. The logistics guarantee will not stop and the service experience will not drop off, so that consumers can not only feel the strong flavor of the new year, but also enjoy daily convenience when shopping new year goods online.
It is reported that in order to ensure that tmall consumers in 300 cities across the country receive goods as usual during the Spring Festival, rookies will invest a record 150000 employees during the Spring Festival. These front-line workers will be distributed in rookie’s national warehousing and distribution network, manufacturing origin warehouse, rookie post station, global cross-border bonded warehouse, overseas warehouse, etc, Provide logistics guarantee for cross-border online shopping of new year goods for consumers at home and abroad. Among them, more than 100000 people will be on duty at the rookie post station during the Spring Festival to continue to ensure that Taobao tmall packages are delivered to the door. In order to motivate employees, rookies will also invest more than 300 million yuan in incentive subsidies, which will be directly distributed to the on-duty rookie front-line industry employees.
It’s not just a rookie. During the Spring Festival, in order to make consumers eat fresh and healthy, panning vegetables is the self promotion point in 12 provincial administrative regions across the country. During the Spring Festival, there is no rest. By giving full play to the national direct purchasing and direct selling ability, fresh and high-quality dishes are sent directly to the community every day, so as to truly realize that consumers “don\’t hoard vegetables during the new year and save themselves for a good new year”.
This year’s annual goods Festival is also Jingdong’s tenth consecutive year of “Spring Festival delivery”. Jingdong said that in order to send local characteristic new year goods to all parts of the country and make the sense of ceremony and missing cross the distance, consumers in 30 provinces, more than 300 cities and nearly 1500 districts and counties in China can place orders and receive goods normally even on New Year’s Eve and new year’s day this year, and enjoy the Spring Festival logistics service of door-to-door delivery of Jingdong brother. During the Spring Festival, consumers in some core cities can also enjoy high time effective door-to-door delivery services such as 211 time limited delivery and daily delivery. At the same time, Jingdong “assured purchase” also launched the exclusive venue of “assured purchase of new year goods” for the first time, and will launch two free services: free door-to-door pick-up and return and 30 day price guarantee, so as to ensure that consumers can feel at ease when handling new year goods and protect everyone’s Spring Festival flavor. It is reported that JD logistics will invest nearly 400 million yuan this year to increase welfare subsidies for employees who stick to the front line during the Spring Festival, so that employees can have a healthy and guaranteed “year of peace of mind”.
This Spring Festival, Suning.Com Co.Ltd(002024) logistics also ushered in the tenth year of maintaining normal service. It is reported that this year Suning.Com Co.Ltd(002024) logistics not only abides by 10 protective measures for door-to-door service, but also makes every effort to ensure the logistics services of popular 3C, small household appliances, drinks and other categories during the Spring Festival, so as to ensure the normal distribution of more than 300 cities across the country. For household appliances, home decoration and other large commodities, we will continue to provide door-to-door delivery, delivery and installation services for users in all provincial capital cities, more than 200 prefecture level cities and thousands of districts and counties such as Beijing, Shanghai, Guangzhou, Nanjing, Hangzhou, Chengdu, Shenzhen and Wuhan.
In addition to the continuous release of online shopping demand, with the increasing demand of consumers for life service consumption, the scale of service-oriented consumption market is rising rapidly. Life service consumption such as housekeeping, car maintenance and customized flowers has gradually become people’s new choice of “New Year’s goods”. In response to this change, the e-commerce platform has also continuously expanded its business and services, and even launched service-oriented annual gifts to help consumers “enjoy services” during the Spring Festival.
In response to the consumer demand for cleaning years ago, Suning helped customers launch the “do nothing at home” service product, focusing on affordable cleaning, which can help families place orders for home appliance cleaning and home cleaning services in different places, covering more than 300 cities and more than 3000 towns. Jingdong self-employed housekeeping adheres to the “continuous service line” during the Spring Festival, and provides “standard service + clearly marked price + Jingdong customer service + triple insurance”. You can enjoy the 3-hour daily cleaning of Jingdong self-employed housekeeping, as well as household appliances, doors and windows and home cleaning services under an order.
In addition to housekeeping services, Jingdong service +, a subsidiary of Jingdong Logistics, also launched the activity of “no closing in the Spring Festival”, so that consumers in more than 200 cities and nearly 600 districts and counties across the country can enjoy a number of door-to-door services such as installation, maintenance, home appliance cleaning, laundry and installation of new energy charging piles as usual, and use good services to accompany consumers for a good new year.
In addition, as a professional car maintenance chain store under JD, JD car club will maintain normal operation in some stores in 25 cities such as Beijing, Shanghai, Chengdu and Wuhan during the Spring Festival to ensure the convenience, standardization and specialization of service quality. Jingdong still provides customized bouquet distribution for consumers during the new year’s Flower Festival, adopting the mode of “origin warehouse direct hair + cold chain trunk + end distribution”, relying on Jingdong digital intelligent social supply chain to achieve rapid delivery in the same city throughout the country.
Experts said that from focusing on commodity consumption to “commodity + service” consumption, behind the change of spring festival goods every year is consumers\’ pursuit of a more relaxed and convenient lifestyle. During the Spring Festival, the e-commerce platform enables consumers to “enjoy service” through various services. It is committed to breaking the brand boundary and opening up the daily “quarter hour convenient living area circle” with service-oriented consumption, so that consumers can no longer entangle in daily trivia, and can devote themselves to enjoying the beautiful time of leaving the old and welcoming the new year, and return the Spring Festival to the traditional flavor that should have been.
