On the evening of April 25, Jinhui Liquor Co.Ltd(603919) released the first quarter report of 2022. During the reporting period, the company achieved a revenue of 706 million yuan, a year-on-year increase of 38.79%; The net profit was 165 million yuan, a year-on-year increase of 42.78% and a month on month increase of 101.40%.
In recent years, the company has accelerated the layout of the medium and high-end product market and continuously improved the product quality by raising quality and price. In the first quarter of 2022, the company's high-end products achieved a revenue of 438 million yuan, with a year-on-year increase of 44.51% and a month on month increase of 98.05%, continuing the high growth trend.
At present, the company has created a number of model markets in Shaanxi, Inner Mongolia, Xinjiang, Qinghai and other places, forming a high-end brand and cohesion effect, and the consumer recognition continues to improve. According to the data, in the first quarter of 2022, the revenue of markets outside the province reached 166 million yuan, with a year-on-year increase of 47.96% and a month on month increase of 101.32%, maintaining a high growth trend.
It is also reported that since this year, the company has deeply implemented the two wheel drive marketing strategy of "key customer operation + deep distribution", focused on resources, carried out BC linkage, developed key customer resources, strengthened the ability of key customers, carried out multi circle and multi form consumer interaction activities through the centralized launch of Jinhui 28 publicity image in key markets, transformed the quality advantage into the advantage of brand and production area, and formed the offline brand activity matrix, Use new media and online live broadcasting to promote digital marketing and continuously expand brand influence.
