Junan county is located in Linyi City, Shandong Province. It is rich in tourism resources, beautiful natural scenery, simple cultural landscape and thick red history. In recent years, Junan has made great efforts to build four tourism brands of “Qilu red capital, ancient town manor, crouching Buddha wonders and holy water fairy mountain”, anchored the goal of “suitable tourism”, promoted the high-quality development of cultural tourism industry, and formed a new pattern of “global tourism and panoramic Junan”.
promote project construction
“We firmly establish the concept of ‘project is king’, comprehensively implement the ‘front-line work method’, implement the ‘weekly scheduling and monthly reporting’ system, continue to follow up and connect, and do a good job in the ‘waiter’ of the project.” Introduced by the relevant person in charge of Junan County Culture and Tourism Bureau.
The main person in charge of Junan County Culture and tourism bureau goes to the project construction site every week to investigate, timely solve the difficulties encountered in the process of promotion, coordinate the division of labor and cooperation of all responsible units, and eliminate all kinds of “medium obstruction” problems; Select capable forces to be stationed in special project teams, coordinate and promote the project construction progress on site, and create a working atmosphere of “staring at the project, turning around the project and pushing the project”.
This year, Junan focused on promoting the construction of six cultural and tourism projects, including Zen ancient town project (phase I), Tianma island tourism area transformation and upgrading project, Beicheng culture and Art Center project, Jinlong Lake tourism area project, Yanlin Bookstore cultural and tourism research base project, etc. At present, the construction of major cultural and tourism projects is being comprehensively promoted according to the time node.
enrich product supply
The former site of Shandong provincial government and the headquarters of the 115th division of the Eighth Route Army has now become a red education base, attracting a large number of tourists every year. The site also created a number of immersive red sitcoms and launched a red research tourism route to improve tourists’ participation and sense of experience.
Red with green, red and green combination. Junan designed and launched the “Qilu red capital coastal green city” two-day tour, Red Classic Tour, “spring outing and flower appreciation” and other tourism routes, designed the “Changyou Junan” tourism strategy, built research products such as chaxichuan Youth Development Center, Junan County Primary and secondary school student practice base, Yanlin Bookstore culture, tourism and research base project, built industrial tourism demonstration bases such as Jinsheng peanut Cultural Industrial Park and Shangang Yongfeng steel plant, and optimized tianfoshan healthy Valley Yulong Rural Leisure Expo Park, yuanziya red ecotourism area and other projects will cultivate new business forms such as leisure tourism, research tourism, industrial tourism and health tourism to better meet the personalized needs of tourists.
At present, Junan has built two 4A scenic spots, five 3A scenic spots, five 2A scenic spots, two National Water Conservancy Scenic spots, one National Wetland Park, one national agricultural tourism demonstration site, one national leisure agriculture and rural tourism demonstration site, three provincial tourism strong towns, four provincial agricultural tourism demonstration sites, two provincial industrial tourism demonstration sites, three provincial tourism characteristic villages, five municipal tourism characteristic villages More than 150 hospitable farmhouses have explored folk customs such as Liuqin opera, string opera, yangko dance and dragon dance. They have launched characteristic delicacies such as Junan pancake, Junan donkey meat, Dongxiang chicken, manor elbow, Dadian jelly and banquan pancake, and created characteristic tourism commodities represented by Junan peanuts, Junan green tea, Zhubian chestnut, stone carvings, wooden comb and willow weaving.
Wuxi Online Offline Communication Information Technology Co.Ltd(300959) integration
Under the normalization of epidemic prevention and control, Junan County Culture and Tourism Bureau actively innovated service methods and held interactive experience activities such as intangible cultural heritage exhibition, tourism leisure and folk custom exhibition in the form of Wuxi Online Offline Communication Information Technology Co.Ltd(300959) combination to meet the cultural and tourism needs of citizens and tourists.
Since this year, Junan County Bureau of culture and tourism has held “let’s go to the future together” Junan County 2022 Spring Festival Gala, “culture moistens thousands of families · Lantern Festival makes the Spring Festival” lantern riddle quiz with prizes, “appreciating the intangible cultural heritage of national quintessence” into the community, “book fragrance moistens thousands of families” series of public benefit reading promotion activities, and organized an online public welfare training course “art Junan · online flowers bloom offline fragrance, do you smell it”, Launch the “cloud appreciation of cultural relics” online collection exhibition, release the “cloud appreciation of cultural relics at home Guessing”, “micro” view of world cultural relics micro video, collection of high-quality cultural relics, etc., plan the online Peach Blossom Festival, shoot and make a series of short videos of red revolution stories, in order to protect the revolutionary history, inherit the red gene and enrich the people’s spiritual and cultural life.
It is understood that the next step is to continue to build the brand of “global tourism and panoramic Junan” in Junan, promote the establishment of the provincial tourism demonstration area, plan to establish the county Wen Lu Group, promote the integration of multi regulations, dig deep red resources, integrate modern agriculture, Rural Revitalization and industrial tourism, and make a series of lines and steps to promote the development of the tourism industry, create high-quality tourism routes, promote Internet plus tourism, and integrate the county’s cultural and tourism resources. Accelerate the development and construction of a mobile tour Junan, cultural tourism big data platform and other intelligent cultural tourism systems to meet the needs of tourists for one-stop information services.
