The reporter learned from the Department of Commerce of Shandong Province that the special e-commerce consumption promotion activity of “the fourth double product online shopping festival and African goodies Online Shopping Festival” in Shandong Province will be carried out in the whole province from April 28 to May 12 for a period of 15 days. The theme of this activity is “brand quality · enjoy life”, which includes holding the “good goods selection meeting in Shandong and Africa”, launching a series of activities with the theme of live broadcasting of e-commerce, building a special marketing page of “Shandong double products online shopping festival” on national key e-commerce platforms, etc. In the “African goodies Online Shopping Festival” module, we will promote products with African characteristics and promote “African goodies” products for the whole network.
“haopin Shandong + Africa Haowu” anchor selection quality improvement and upgrading
national e-commerce platform carries out theme live broadcasting activities to help consumption recovery
The event will cooperate with the market supervision bureau of Shandong Province and the competent commercial departments of all cities to connect the “haopin Shandong” brand commodities and the characteristic products of key industrial belts, organize e-commerce platforms, MCN institutions and “1000 anchor help groups”, and hold the online live e-commerce selection meetings of “haopin Shandong + African goodies”, key industrial belts of all cities and “Shandong characteristic brands + African goodies” respectively.
Tiktok, Taobao, Jingdong, fast hand, jitter, and the US group will be promoted by the “Shandong element” and “good Kwai” in the event. The live broadcast of well-known e-commerce providers and Shandong radio and TV hosts will continue to carry out live goods activities for the “good Shandong” key brands, “non continent good goods” and key e-commerce enterprises. Meanwhile, the representatives of China Africa friendship will be invited to the live broadcast. Jointly promote products with African characteristics with well-known anchors.
Based on the 980 million active consumer users in Alibaba’s Chinese market, Taobao platform built the exclusive venue page of “Shandong double product Shopping Festival” in mobile Taobao and exposed it in the gold resource position. The venue page will display the key information of products of origin, merchants and preferential rights and interests. The venue will cooperate with the keyword search function of “products of origin” to search “products of origin” directly to the venue page of products of origin, so as to facilitate users to obtain product information efficiently and accurately.
In addition, meituan will also carry out the consumption promotion theme activity of “enjoying life in Qilu in spring” during the double product online shopping festival, aiming at the takeout consumption demand during the epidemic period and taking the May Day holiday as an opportunity, Meituan takeout will offer a takeout subsidy of nearly 100 million yuan to Shandong Province in May (user-side concessions mainly include takeout daily God vouchers, red envelopes, etc.) and launch sub venue activities such as “May Day worry free day”, “meituan 500 million day” and “mother’s Day promotion” to meet the local living and consumption needs of consumers. Meituan flash purchase and meituan optimization will also launch activities such as “May Day preferential season”, “May Day travel and stock up” and “May Day holiday and rework” respectively to provide consumers with one-stop shopping services and provide consumers with goods with different needs before and after the festival.
In addition, meituan will also carry out digital operation training for takeout, promote the laying of intelligent dining cabinets, and build the country’s first big data production and resumption platform for life services, so as to further promote the recovery of life services in the province, drive the digital transformation of life services, create a reassuring consumption environment, boost people’s reassuring consumption confidence, and promote the stable replenishment and growth of consumption.
Jingdong Technology Group also actively responded to the call to carry out Jingdong special double product online shopping festival, and opened a special marketing session of “good product Shandong · enjoy life” double product online shopping festival. 223 brand enterprises in the manufacturing, consumer goods and Shenzhen Agricultural Products Group Co.Ltd(000061) field selected by “haopin Shandong” are invited to participate in the special promotion. They select products through technical means such as big data, transfer profits by issuing coupons or reduction, and plan activities such as full reduction, second kill, live broadcast and rush purchase within a limited time. There is also an exclusive channel for the master station. You can directly enter the special page through the “city go” channel on the home page of JD app. In addition, there are online guidance of Jingdong (Shandong) business service center, special live broadcast of Jingdong smart city (Shandong) consumption promotion center, talent matrix, channel support, technical support and other activities to integrate Qilu high-quality goods, and strive to advocate high-quality consumption and serve the people at high prices.
Jinan HEMA fresh carries out “good things in Africa” and “good things in Jinan” promotion activities in its offline physical stores and online HEMA app at the same time, and has new product tasting, organizing online Hongda people’s exploration stores and trial video promotion activities. In addition, during the event, Shandong Post will rely on the province’s 400000 square meters of storage resources and more than 3000 network resources to provide customers with warehousing and tally, outbound packaging, express delivery and other services, and will customize the best price policy for the merchants of the event: first, the preferential policy of 0.1-0.3 yuan / piece will be given according to the specific conditions of the merchants; Second, customers who enter the warehouse during the event can be given 1-3 months rent free period, free packaging services or packaging consumables and other preferential policies according to the specific situation of the merchant.
cities hold rich theme activities
promote Wuxi Online Offline Communication Information Technology Co.Ltd(300959) integrated consumption
During the online shopping festival, various cities held rich theme activities. Among them, Jinan carried out a series of live activities of “flowers bloom and spring, meihaopingyin” and African Haowu e-commerce. Zaozhuang City held a special live broadcast of e-commerce around the theme of “Shandong good taste and healthy eating”. Yantai city held the “Yantai good products” e-commerce shopping festival to promote Yantai high-quality products in an all-round way around the characteristics Shenzhen Agricultural Products Group Co.Ltd(000061) , seafood, FMCG, etc. Weifang launched a series of activities such as the first national agricultural comprehensive zone “IP broadcaster” competition, spring beauty and skin care live broadcast Festival, China Gem City jewelry e-commerce shopping festival, and “selling fish on the cloud” themed e-commerce live broadcast. Rizhao creates “Lanshan good things” online shopping festival. Dezhou organized and held “2022 Dezhou flavor and goods selection meeting and landmark city spring high-end fruit production and marketing docking meeting”. Binzhou held the “2022 Huimai Qiancheng fourth double product online shopping festival”. The activities of all cities will provide more local characteristic commodities for consumers and promote Wuxi Online Offline Communication Information Technology Co.Ltd(300959) integrated consumption.
financial, express and cultural tourism triple subsidies
consumers and merchants enjoy benefits
During the event, China UnionPay Shandong branch and Shandong Post respectively launched precise financial subsidy policies and preferential policies for delivery fees to issue coupons, full reduction coupons and discount coupons to e-commerce enterprises participating in the event. Consumers buy goods from online stores in Shandong through UnionPay payment, and enjoy the promotion policies of UnionPay, banks, platforms and enterprises. The Provincial Department of culture and tourism carries out three-dimensional and multi-dimensional publicity and promotion of qualified cultural and tourism consumption promotion activities, and issues activity oriented consumption coupons. Consumers receive oriented coupons for use by designated enterprises within the designated scope.
Online shopping activities and online shopping tiktok of Shandong are being promoted by the Shandong provincial business department, the Shandong broadcasting and TV station, the China UnionPay Shandong branch and the China Post Shandong branch company. Alibaba, Jingdong, jitter, Taobao, spelt, USA, fast hand and other key business platforms are involved. The activity aims to thoroughly implement the deployment of the Ministry of Commerce, integrate resources and policies of well-known e-commerce platforms, key e-commerce enterprises, MCN institutions, e-commerce anchors, UnionPay subsidies, express tariff concessions and other resources around “haopin Shandong” and African Haowu, help the recovery of consumption after the epidemic, guide brand consumption and quality consumption, and promote the upgrading of consumption quality.
