On April 25, at Hisense’s spring new product launch, Hisense Visual Technology Co.Ltd(600060) further expanded the size of the large TV screen, launched 120 inch panchromatic laser TV, and redefined the upper limit of the giant screen audio-visual experience.
The reporter learned that Hisense’s 120 inch full-color laser TV launched this time is the first laser TV in the world to meet the TV brightness standard.
According to ovicloud, in 2021, Hisense TV firmly occupied the first place in the high-end large screen market of 75 + and more than 8000 yuan. In the 100 + large screen market, Hisense is also the first brand. According to the omni-channel monitoring data of ovicloud, Hisense laser TV accounted for 63.6% of the sales of 100 inch + large screen TV in the first quarter of this year, ranking first.
This year, Hisense launched an upgraded version of 120 inch full-color laser TV, with an extra large screen market. How big is 120 inches? “As big as a two seater super sports car”, Liu Xianrong, general manager and chief scientist of Hisense laser display Co., Ltd., introduced at the press conference. According to calculation, the area of 120 inch TV is equivalent to the size of a national standard table tennis table, which is nearly 1.5 times that of 100 inch TV.
Liu Xianrong said that through the comprehensive experimental analysis of telepresence, the best viewing angle and the ability of human eyes to distinguish image details, it is concluded that the best viewing distance of 120 inch laser TV is 4-4.5 meters, which can bring a more shocking viewing experience.
The reporter learned that this is not the first time Hisense released 100000 TV. In 2020, Hisense launched the world’s first 100 inch full-color laser TV at a price of 99999 yuan, opened up a new commercial track of 100000 in China’s color TV market, and established the leading position of Hisense laser TV in this high-end consumer market. 100 laser TVs worth 100000 yuan were sold in the first week of listing and were once out of stock. Wu Sheng, founder of scene laboratory, believes that the reason why laser TV can win dual recognition in technology and market is due to the “resonance between new technology and new demand”. It is a new species emerging in a new round of consumption upgrading.
Industry insiders believe that over the years, Chinese and foreign brands have not made breakthrough progress in China’s color TV high-end consumer market represented by 100000 class. The advent of Hisense’s 100000 class laser TV has opened up a new track for Chinese enterprises in this market, and seized the needs of users with Chinese original scientific and technological products.
Last year, best buy, a global retail giant, significantly added orders for new Hisense three-color laser TV products, mainly 120 inches, which is the second time in 20 days. On best buy’s website, an American user who bought a 120 inch Hisense three-color laser TV gave the product a 5-star high praise and wrote in a message: “this super large 120 inch screen has unparalleled brightness and color performance and amazing effect. You can get the ultimate immersive experience whether watching TV, movies or playing games, and the built-in sound effect is also very good, which can match the sound of $ Shenzhen Jt Automation Equipment Co.Ltd(300400) .”
Laser TV comes from digital film projection technology. It is perfectly combined with TV technology, and has successfully entered ordinary user families. It has become the first important technology independently developed and manufactured by China, which is ahead of the world TV industry.
Liu Xianrong told Science and Technology Daily that Hisense is currently in a leading position in the field of laser display patents, and holds the largest number of three-color laser light source technology patents in the whole industry. As of March this year, Hisense laser TV has applied for 1713 foreign patents and 708 authorized patents, leading the industry.
Xu Zuyan, academician of the Chinese Academy of engineering, believes that in 20 years, Chinese research institutions and enterprises have proved that the principle of laser display is feasible, the technology is feasible and the industry is feasible. At present, the number of patent applications is leading in the world, the patent layout is comprehensive, a patent pool has been initially formed, and a relatively complete laser TV industry chain is being formed.
