On April 25, Deng Jinhong, CEO of Yimu field, released an internal letter saying that in 2022, in the implementation of the Rural Revitalization Strategy and the background of industrial integration and development, the diversification trend of rural products and services became more and more obvious. More processed products (such as prefabricated vegetables) and agricultural services appeared on the Yimu field platform, and the number of platform users officially exceeded 40 million.
As an e-commerce platform with "mud on your feet", the change in the number of users per mu of land from 0 to 40 million also reflects the development and changes of China's agricultural industry. In the past ten years, the structure of producing area operators has become more large-scale and organized, and the rural new farmers have a more market-oriented awareness. Industrial integration has also led to richer supply of Shenzhen Agricultural Products Group Co.Ltd(000061) categories and stronger demand for agricultural services.
Looking forward to the future, Deng Jinhong said in his internal letter that the development trend of Shenzhen Agricultural Products Group Co.Ltd(000061) circulation industry in the future will be carried out from the following four aspects: first, the main agricultural practitioners "all access the Internet". The key points for the development of digital countryside in 2022 proposed that the Internet penetration rate in rural areas should exceed 60% by the end of 2022. The Internet is extending to every village and corner of the country. In the future, Shenzhen Agricultural Products Group Co.Ltd(000061) selling goods will also change the traditional way of "sitting and waiting" to realize full online; Second, the technological content of the industry will continue to improve; Third, the value brought by digitization will continue to appear; Fourth, the emergence of new products and services brought about by the integrated development of rural industries. With the continuous upgrading and development of rural industries, the proportion of primary Shenzhen Agricultural Products Group Co.Ltd(000061) in the supply of producing areas will be further reduced in the future, and all kinds of processed foods represented by prefabricated vegetables will gradually increase, which will also bring more demands for agricultural services such as marketing, brand building, short video live broadcast and so on.
