On April 24, Jinzai Food Group Co.Ltd(003000) disclosed the first quarter report. In the first quarter of 2022, the revenue reached 259 million yuan, an increase of 15.53% year-on-year. In the case of high growth in the third and fourth quarters of 2021 and peak shifting in the Spring Festival, Jinzai Food Group Co.Ltd(003000) first quarter revenue maintained rapid growth, and the focus strategy has achieved results in products, packaging, channels and so on.
At the first Xiangjiang new consumption Summit Forum held in December 2021, Jinzai Food Group Co.Ltd(003000) chairman Zhou Jinsong shared the view of “big single product”, which aroused resonance in the industry. He said, “the big single product strategy is not just to create one product. The core essence is to focus on strategy and focus enterprise resources on potential core competitiveness.”
Jinzai Food Group Co.Ltd(003000) applies focus strategy to products. In 2021, Jinzai Food Group Co.Ltd(003000) poultry meat products increased by 64.49% year-on-year, ranking among the category with annual sales of 100 million yuan. Taking into account the bean products with sales of more than 100 million yuan the previous year, JINZI has a billion level large single product and two billion level strength categories Jinzai Food Group Co.Ltd(003000) also applied the focus strategy to packaging. The revenue of large packaging products launched in 2021 increased by more than 50% year-on-year. In the first quarter of 2022, the revenue growth of large packaging products exceeded 50% Jinzai Food Group Co.Ltd(003000) also applies the focus strategy to the channel, transforming from product trading type to terminal service type, Jinzai Food Group Co.Ltd(003000) smoothly enters modern channels such as high potential Ka, BC and CVs, and comprehensively improves the market rate and single store sales volume 0030 Zoje Resources Investment Co.Ltd(002021) : online direct sales increased by more than 116% year-on-year, accounting for about 25% of online sales, and the re purchase rate of products is constantly improving.
It is worth mentioning that in 0030 Zoje Resources Investment Co.Ltd(002021) , the performance target was exceeded, and the effect of equity incentive began to show Jinzai Food Group Co.Ltd(003000) said that equity incentive is to share operating results with employees and cash dividend is to share operating results with shareholders. In 2020 and 2021, Jinzai Food Group Co.Ltd(003000) respectively paid cash dividends of 80.02 million yuan and 60.48 million yuan, accounting for 78% and 71% of the profits of that year respectively.
