On April 23, the reporter of Beijing News learned that Sichuan Swellfun Co.Ltd(600779) (hereinafter referred to as " Sichuan Swellfun Co.Ltd(600779) ") issued the annual report of 2021 and the report of the first quarter of 2022 Sichuan Swellfun Co.Ltd(600779) 2021 operating revenue and net profit increased by 54.1% and 63.96% respectively, while the growth rate of operating revenue narrowed and the growth rate of net profit decreased in the first quarter of 2022.
According to the annual report of 2021, Sichuan Swellfun Co.Ltd(600779) achieved an operating revenue of 4.632 billion yuan, a year-on-year increase of 54.1%; The net profit was 1.199 billion yuan, a year-on-year increase of 63.96% Sichuan Swellfun Co.Ltd(600779) said that since 2021, the consumption stimulus policy has been intensified, and the gathering consumption scene has gradually returned to normal. The Baijiu industry has achieved a resumption of development. Meanwhile, with the continuous investment in the high-end brand building and product upgrading and innovation, the new growth point has been brought.
High end products have also become the "promoter" of Sichuan Swellfun Co.Ltd(600779) performance. In 2021, Sichuan Swellfun Co.Ltd(600779) high-end products achieved an operating revenue of 4.519 billion yuan, a year-on-year increase of 54.33%, higher than the growth rate of 34.4% of medium-end products.
In the first quarter of 2022, Sichuan Swellfun Co.Ltd(600779) achieved an operating revenue of 1.415 billion yuan, a year-on-year increase of 14.1%; The net profit was 363 million yuan, a year-on-year decrease of 13.54% Sichuan Swellfun Co.Ltd(600779) said that since the first quarter of 2022, the growth momentum of the Baijiu industry has been limited due to the COVID-19 epidemic.
However, Sichuan Swellfun Co.Ltd(600779) also believes that although the short-term Baijiu industry is facing the impact of COVID-19, it is cautiously optimistic about the future development of Baijiu industry. If the epidemic situation improves in the second half of the year and the consumption scenario returns to normal, the business goal of Sichuan Swellfun Co.Ltd(600779) 2022 is to increase the main business income by about 15% and the net profit by about 15%.
Therefore, Sichuan Swellfun Co.Ltd(600779) plans to take Sichuan Swellfun Co.Ltd(600779) zhenniang No. 8 as the core in 2022 to expand the penetration of core potential stores and win more traditional channels and banquet shares. Promote the business development plan of terminal stores, and improve the number of core and potential stores and single store sales performance. Further optimize the banquet process and improve the consumer experience; To build the Sichuan Swellfun Co.Ltd(600779) collection and well platform into the core image of the Sichuan Swellfun Co.Ltd(600779) , strengthen the brand position of the high-end Baijiu brand. Re sort out and upgrade the series of wines below 300 yuan, and explore the sectors with a recommended retail price of more than 1500 yuan.
