The reporter learned from the Anhui Provincial Department of Commerce on the 23rd that up to now, 414 “time-honored brands” have been identified in Anhui, including 25 Chinese time-honored brands. It is mainly distributed in catering, food, wine making, tea, traditional Chinese medicine, cultural services and other industries, with a good development trend.
Time-honored time-honored culture has long been known to China, which has bred many Anhui time-honored brands with strong local characteristics. The brand names of restaurants, Geng Fuxing, the hundred years’ medical brand “birthday spring hall”, the tea brand “Xie Yuda” and the Baijiu brand ” Anhui Gujing Distillery Company Limited(000596) ” are all well-known brands in China.
According to the relevant person in charge of Anhui Provincial Department of Commerce, time-honored brands are the concentrated representatives of traditional business culture and excellent national brands. In addition to the business conditions of the enterprise, the recognition conditions of “time-honored brand in Anhui Province” also include the introduction and certification materials of the founders and successors of products, skills or services inherited from previous dynasties, the introduction of characteristic culture inherited from previous dynasties and relevant certificates. The declared brand has been established for more than 50 years, and is certified by local chronicles, historical archives and other materials.
The official said that most of the time-honored enterprises in Anhui are small and medium-sized enterprises, and some are operated in the form of individual industrial and commercial households. Since the outbreak of covid-19 pneumonia, Anhui has formulated specific measures to help return to work and production, reduce operating costs and provide financial support to increase support for business entities.
At the same time, by organizing the identification of time-honored brands, organizing enterprises to participate in exhibitions and holding training for time-honored enterprises, we will further expand the team of time-honored brands and enhance the influence of time-honored brands.
Next, Anhui will further promote the innovation and development of time-honored brands and create a good environment for the inheritance and innovation of time-honored brands from the aspects of the protection of time-honored brand inheritance elements and the construction of inheritance carriers, planning the innovative development ideas of time-honored brands, amplifying the consumption promotion effect of time-honored brands, strengthening the publicity and promotion of time-honored brands, and gradually improving the list system of time-honored brands.
In addition, in the aspect of “going out”, Anhui will actively organize time-honored enterprises to participate in international well-known exhibitions, so as to promote excellent national brands overseas.
