In the just concluded 2022 hero League spring finals, RNG team defeated tes team 3-2 and won the fourth spring finals champion in the history of the club team.
Although the event can only be presented live due to the epidemic, the shell finance reporter of the Beijing News noted that tens of millions of fans still watched the finals on different live platforms.
"With the 'Blessing' of the Asian Games, 2022 is bound to become the 'year of E-sports'. For event IP and clubs that want to get results, as well as brands that want to enter the e-sports industry, they are not willing to give up this opportunity. The attention of players, the outbreak of events and the participation of more and more brands will promote the sustainable development of China's E-sports market in the future." Said an insider.
time interval 8 reappearance of "all China class duel" more than ten million fans watch the whole course
On April 23, after five rounds of fierce competition, the RNG team finally defeated the TES team 3-2 and successfully won the silver dragon trophy of LPL spring competition.
The shell finance reporter of the Beijing News learned that due to the epidemic, the competition became the first spring finals broadcast online in the history of LPL, but it still attracted countless fans to watch online. After watching the final, the reporter found that there were about ten million fans on this website.
According to public information, RNG club was founded in May 2012 and is one of the top clubs in China. Over the years, he has won many honors, such as the champion of LPL spring competition, the champion of summer competition, the champion of MSI mid season competition and so on. In this spring competition, he successively defeated strong teams such as JDG and TEs and won the fourth spring championship in the history of the team.
For a time, the news of RNG winning the championship set off an upsurge on the Internet.
"Although the heat and influence of the spring competition are far less than those of MSI and s, all the 10 players in the final of this spring competition are Chinese, which has attracted the attention of many players." Ma Jing, an observer of the e-sports industry, told reporters that the last "all China class duel" was in the final of the 2014 Summer competition. Since then, except for a few clubs that still insist on building "all China class", the vast majority of clubs have signed Korean aid players in order to improve their strength. Affected by this, it is difficult to see a similar duel in the finals of the event for a long time.
As early as before the competition, the "all China class duel" after eight years has become the focus of netizens. The topics of "ten huazi, this is LPL" and "finally see the finals of all Chinese players" have been talked about by E-sports fans on post bars, microblogs and other platforms.
With the progress of the competition, "2022lpl spring decision", "RNG vs. tes" and other related topics also appeared on the hot search list. When RNG won the spring championship, the topic reading volume of "RNG won the championship" quickly reached nearly 3 million times in less than 5 minutes.
the arrival of "E-sports year" multi brand influx E-sports E-sports 7 market
After years of development, e-sports industry is gradually becoming an emerging sports industry recognized by the society.
According to the report on China's game industry in 2021 released by the game Working Committee of China audio and digital Association in December 2021, the social impact of e-sports industry continues to expand with the opportunity of events such as "E-sports entering Asia" and "winning the finals of heroes League". In 2021, the sales revenue of China's E-sports market was 140181 billion yuan, an increase of 3.624 billion yuan over 2020, a year-on-year increase of 2.65%. The number of users reached 489 million, a year-on-year increase of 0.27%. This also means that the era of "national E-sports" has come.
The interest of traditional brands and industries continues to attract the attention of many parties.
Take the 2022 heroes League spring competition as an example. According to public data, a total of 14 brands have become event partners. In addition to Mercedes Benz, Nike and other partners for many years, there are also brands such as jd.com and Yijia mobile phone. Behind the 17 clubs participating in the competition, there are many brands involving 3C products, cars, catering, clothing and e-commerce.
"E-sports is gradually replacing traditional events such as football and basketball and becoming the most influential event in the hearts of young people in Z era." Ma Jing said, "the LPL Division has won the championship of global events for many times in recent years, which has also highlighted its commercial value and won the favor of more and more brands."
Similarly, according to the report on global E-sports and live broadcast market in 2022 released by market research agency newzoo on April 20, the global e-sports industry is expected to generate US $1.38 billion in revenue in 2022, with a year-on-year increase of 22%. Among them, China's market share will account for as much as 1 / 3.
What's more exciting for players is that at the 19th Asian Games to be held in Hangzhou in September 2022, 8 E-sports projects including hero League, glory of the king (Asian Games version) and peace elite (Asian Games version) have officially become competition projects.
"As we all know, 2022 is the 'year of E-sports'. For all competitions, clubs and brands who want to enter the e-sports industry, they are not willing to give up this opportunity." An insider told reporters, "affected by the outbreak of E-sports events represented by hero League, China's E-sports market will also continue to develop in the future."
