"Come on, let's move together! It's also Liu Fuhong's girl today!"
"Li Jiaqi shouted '321' in the live broadcast room and Liu Fuhong shouted '123' in the live broadcast room. One hollowed out his wallet and the other hollowed out his body!"
Recently, both in the circle of friends and on major social platforms, they have been brushed by "Liu Fuhong girl". Liu Fuhong, 50, and his wife Wang WanFei, with the help of "immersive live Fitness Teaching", frequently rushed to the hot search, rose more than 20 million fans a week on the short video platform, and became "Li Jiaqi in the fitness industry".
Source: tiktok
Liu Zhenhong explodes out of the circle
According to public information, Liu Jianhong was born in Kaohsiung City, Taiwan Province on October 7, 1972. He has been a singer, creator, host and actor.
In 1997, Liu Jianhong became a member of the male chorus group "shubiduhua". A few years later, the group dissolved; On March 19, 2006, he released his first solo album "Rainbow Paradise"; In October 2007, he married Wang WanFei in Taipei, and Jay Chou served as the best man. He has participated in films such as "head character D" and "Assassin's Mausoleum". He is praised by his good friend Jay Chou for his love of fitness, but they have never been in a fire and gradually fade out of the public view.
Since then, in September 2017, Liu Zhenhong took his daughter little puff to the parent-child outdoor reality show "where's dad going season 5". Little puff's performance on the program quickly won the audience's favor. Liu Zhenhong, the "little puff's father", was once again led by his daughter.
Now, the 50 year old Liu Jianhong has ushered in another spring of his career - broadcasting his fitness hobby on the platform, which is simple and easy to use. Coupled with his friend Jay Chou's song compendium of Materia Medica, the self-made shuttlecock gymnastics version of compendium of Materia Medica with strong rhythm and cheerful rhythm immediately burst out of the circle, causing a group of "Liu Jianhong girls" to compete with each other to learn.
Source: tiktok
According to statistics, as of April 20, Liu Fuhong has increased his powder by more than 10 million in the past week. On the evening of April 21st, the number of Will Liu's live streaming rooms was 3 million, and the popularity of tiktok was comparable to that of Li Jiaqi. As of press release, Will Liu's fans on the tiktok platform have reached 40 million 506 thousand.
Source: tiktok
The rapid rise of attention in the short term has not only ignited the home fitness industry, but also laid Liu Jianhong's commercial value.
According to media reports, in the past 30 days, Will Liu's live broadcast has seen over 100 million people's total number of trips, and the highest live broadcast of the live broadcast is up to 44 million 760 thousand tiktok, which is the latest record of 2022. On April 10, after the live broadcast, Liu Fuhong harvested 260000 "sound waves" and 2.4 million "sound waves" on April 19.
According to the conversion ratio of "sound wave" to RMB 1:10, Liu Zhenhong's live broadcast revenue soared from 26000 yuan to 240000 yuan in just 10 days, nearly a tenfold increase. The proportion of the shaking platform and the anchor is generally 5:5, which means that less than 2 hours of fitness live broadcast, Will Liu's tiktok income is over six digits.
investors call listed companies "sign him quickly"
With Liu Jianhong's explosive fire out of the circle, many A-share investors couldn't help worrying and shouted that listed companies "sign him quickly"!
On the interactive platform, many investors asked Beijing Sanfo Outdoor Products Co.Ltd(002780) , By-Health Co.Ltd(300146) , Cre8 Direct (Ningbo) Co.Ltd(300703) , Hangzhou Onechance Tech Corp(300792) and other listed companies questions or suggestions: do you consider signing a contract? When to sign? Sign the contract quickly!
Source: interactive platform
Cre8 Direct (Ningbo) Co.Ltd(300703) replied on the interactive platform that at present, the home fitness equipment of the company's subsidiary is sold through Amazon cross-border e-commerce, and it still takes time to develop the Chinese market. After the Chinese market is developed, apply to Liu Zhenhong for image endorsement.
Source: interactive platform
According to wind data, there are 29 sports related concept stocks in a shares, including Lander Sports Development Co.Ltd(000558) Jiangsu Jinling Sports Equipment Co.Ltd(300651) Hl Corp (Shenzhen)(002105) etc.
Liu Jianhong's burst out of the circle is not accidental. Under the epidemic, home exercise and fitness are favored by more and more people.
According to tianyancha data, there are more than 1.31 million enterprises in China whose names or business scope include "fitness" and whose status is in business, surviving, moving in and moving out. In terms of geographical distribution, Guizhou Province has the largest number of fitness related enterprises, reaching nearly 230000, accounting for 17.54% of the national total. Followed by Guangdong Province and Shandong Province, both of which have more than 110000 related enterprises, ranking second and third.
At the same time, the total registered amount of Chinese fitness related enterprises (all enterprises) has also increased steadily in recent ten years. Among them, more than 100000 fitness related enterprises were added for the first time in 2016; In 2021, the annual registration of fitness related enterprises exceeded 350000, reaching a historical peak.
Source: tianyancha
According to the 14th five year plan, the total scale of China's sports industry will reach 5 trillion yuan in 2025, and the absolute value of the five-year growth scale will exceed 2 trillion yuan.
It should be reminded that for people who lack exercise habits, fitness and weight loss cannot be done too quickly. According to media reports, Wang Wang, a Hangzhou girl who has been crazy in fitness recently, has become the first wave of injured "Liu Fuhong girl".
Source: microblog
Some doctors said that the way and intensity of fitness vary from person to person, and pay attention to step by step. For those who lack fitness knowledge or poor basic exercise ability, it is difficult to keep up with the high-intensity or difficult training at the beginning. During the training, they are prone to movement deformation and incorrect force, which not only reduces the training effect, but also leads to injury.
At the same time, the doctor reminded many "Liu Honghong girls" that there should be a relatively open and safe environment for fitness at home; Fitness equipment shall be equipped with protective measures; Know your physical condition before fitness; The training load should be appropriate; "Fitness Xiaobai" suggests to accept the guidance of professional coaches.
