On the evening of April 22, Three Squirrels Inc(300783) released the annual financial report of 2021 and the first quarterly report of 2022. In 2021, the company achieved a revenue of 9.77 billion yuan, basically the same as that of the previous year; The net profit attributable to the parent company was 411 million yuan, a year-on-year increase of 36.43%. From January to March this year, Three Squirrels Inc(300783) achieved a revenue of 3.089 billion yuan, a year-on-year decrease of 15.85%; The net profit was 161 million yuan, a year-on-year decrease of 48.75%. After encountering a bottleneck period in development, Three Squirrels Inc(300783) announced that it would comprehensively promote transformation and upgrading, end the era of entrepreneurship with e-commerce as the core, and open the prime of life with nut supply chain as the core and omni-channel and multi brand layout.
Three Squirrels Inc(300783) said in the annual report that the continuous impact of traffic differentiation and repeated epidemic has led to the decline of traditional e-commerce revenue and the slowdown of store business growth, which has brought great challenges to Three Squirrels Inc(300783) . But at the same time, during the reporting period, the enterprise made strategic adjustment guided by “profit output”, took into account the scale growth of new distribution, new e-commerce and other channels, and achieved significant profit growth through scientific cost control of all channels and improvement of supply chain efficiency.
According to the annual report, Three Squirrels Inc(300783) nut business still leads the industry. During the reporting period, the revenue of nut category was RMB 5.058 billion, with a year-on-year increase of 4.33%. The proportion of nut category further increased. It ranked first in the sales volume of online nut category industry at important sales nodes such as double 11, double 12 and annual cargo Festival. Through the scale advantages and strategic unified purchase strategy of nuts, the gross profit margin of nut category increased by 6.86% year-on-year in 2021. In 2021, Three Squirrels Inc(300783) continued to create 1 billion level daily nuts, as well as many billion level large items such as Bigen fruit, Macadamia fruit, paper walnut, hand peeled Padan wood, cashew nut, pistachio and so on. Launch new trend products such as mass selling nuts and high-end annual gifts, and obtain good feedback from the market. It is understood that Three Squirrels Inc(300783) mass selling nuts sold nearly 220000 barrels in 11 days during the double 11 day holiday in 2021.
The annual report simultaneously disclosed that the omni-channel sales of Three Squirrels Inc(300783) sub brand Xiaolu blue exceeded 550 million yuan during the reporting period, and the average monthly sales exceeded 50 million yuan in the second half of 2021. During the “double 11” period in 2021, the omni channel sales exceeded 40 million yuan, with a year-on-year increase of more than 100%, ranking first in the sales of baby snacks in the whole network.
It is worth mentioning that in 2021 Three Squirrels Inc(300783) R & D expenses exceeded 57.54 million yuan, ranking among the top listed companies of leisure food in China. At the same time, enterprises have led or participated in the formulation and revision of 8 national standards, 10 industrial standards and 8 group standards focusing on nuts.
That night, Three Squirrels Inc(300783) also expressed its determination to comprehensively promote transformation and upgrading. The announcement shows that the company will accelerate the upgrading of the value chain, deeply optimize the supply chain, strive to extend the industrial chain, and comprehensively enhance its radiation and influence on the global nut industry.
