Recently, Zhejiang Sunriver Culture Co.Ltd(600576) released the annual report for 2021. The report shows that in 2021, the company achieved an operating revenue of 247 million yuan, an increase of 6.2% year-on-year; The net assets attributable to the parent company were 1.073 billion yuan, a year-on-year increase of 4.61%.
As one of the companies with the largest number of animation copyright image IP in China, during the reporting period, Zhejiang Sunriver Culture Co.Ltd(600576) main business grew steadily. By using its animation IP resources and the original production ability of animation film and television, it carried out innovative integration attempts with tourism destinations to enable tourists to upgrade their tourism experience through content and technology. First, provide partners with the overall solution of animation IP experience and scene, including creative design, R & D, implementation and operation promotion from brand authorization to IP scene; Second, carry out the research and development and incubation of cultural and tourism experience products, use digital images, film and television stunts, virtual reality technology (VR) to carry out theme cultural creative design, entertainment products and activity planning, and provide all-round services of creative planning, content production, exhibition integration and interactive experience for scenic spots, theme parks and digital pavilions.
It is understood that in May 2021, relying on the advantages of high-quality content and technology integration, the company actively developed new business forms of cultural and tourism integration such as immersive night tour, helped Phoenix Xiangsheng innovate and created China’s first night tour work “seeing Tuojiang River in Hunan” immersive art boat light and shadow show with Miao culture as the story line. In the same month, Zhejiang Sunriver Culture Co.Ltd(600576) acquired a number of scarce cultural and tourism resources under Sunriver holdings by issuing shares to purchase assets. The completion of the transaction will be conducive to the construction of a closed-loop ecological chain of Zhejiang Sunriver Culture Co.Ltd(600576) cultural and tourism industry.
The company continues to deeply integrate with the tourism real economy and consumption scene by means of IP and scientific and technological means, promote the mutual empowerment of culture and tourism, promote the coordinated development of “online cultural products + offline tourism scene”, strive to realize “online scene, service immersion, science and technology experience, consumption diversification and community membership”, and explore the construction of Xiangyuan characteristic cultural tourism industry model with “cultural IP + tourism + science and technology” as the core, Help the company become a leading enterprise in the innovative and integrated development of China’s cultural tourism industry.
