The company’s annual operating revenue decreased by 24.97 billion yuan on July 22, 2021; The net profit attributable to the shareholders of the listed company was about 411 million yuan, a year-on-year increase of 36.43%.
During the reporting period, the company’s nut category revenue was 5.058 billion yuan, with a year-on-year increase of 4.33%, and the proportion of categories further increased. It ranked first in the online nut category industry at important sales nodes such as double 11, double 12 and annual goods Festival. Through the scale advantage of nuts and the strategy of unified collection, the gross profit margin of nuts increased by 6.86 percentage points year-on-year in 2021. The company continues to build a billion level single product, including daily nuts, as well as a variety of billion level single products such as Bigen fruit, Macadamia fruit, paper walnut, hand peeled Padan wood, cashew nut, pistachio and so on. Launch new trend products such as mass selling nuts and high-end annual gifts, and obtain good feedback from the market. Comprehensively upgrade the packaging of nut products, and effectively ensure the product quality and enhance the product strength by adopting nitrogen filled fresh-keeping technology and upgrading vacuum packaging.
During the reporting period, the sub brand Xiaolu Blue’s omni-channel sales exceeded 550 million yuan. In the second half of the year, the average monthly sales exceeded 50 million yuan, and the input-output increased month by month. During the double 11 period, the omni-channel sales exceeded 40 million yuan, with a year-on-year increase of more than 100%, ranking first in the sales of baby snacks in the whole network. In terms of products, it has created tens of millions of large pieces of subdivided categories. In terms of operation, continuously improve the membership system, build ecological content with “scientific feeding” as the core, improve user activity and retention rate, and improve user stickiness. Completed the production of the first 36 episode cartoon of “little deer blue” and launched nationwide in August 2021. In the future, Xiaolu blue will further focus on core products, upgrade product technology, improve product quality, strengthen brand IP, improve the whole link user experience and realize long-term sustainable and healthy development.
Three Squirrels Inc(300783) said that in the next step, the company will continue to promote the strategy of focusing on nuts, concentrate high-quality resources in the supply chain, carry out research and development of healthy food with nuts as the core, indirectly enter the secondary industry and penetrate the primary industry through the establishment of supply chain entrepreneurship modes such as demonstration or alliance factories, comprehensively upgrade the core products focusing on daily nuts and nut gifts, and further improve the product strength of nuts. Explore and promote the special production line project of core products, and realize the stability and improvement of product quality through large-scale driving and professional upgrading, so as to further enhance the competitiveness of products.
