In April 21st, the Huashan and Mount Huangshan scenic spots were publicised on the Alipay life channel to publicize each other’s scenic spots.
It is understood that Huashan and Mount Huangshan are mountain scenic spots. This is the first time to broadcast live on Alipay platform to publicize the natural scenery and cultural history of their respective scenic spots. In the live broadcast room, under the lead of the audience, the anchor of the scenic spots of both sides interacted with each other, gave each other benefits, and called on tourists to “punch in on the spot”.
“Friends of Huangshan live studio, you must go to Huashan when you have time. Huashan is famous for its precipitousness and has a different style from the beautiful Huangshan.” The anchor of Huangshan Scenic Spot said in the live broadcast that Huangshan scenic spot has received many “gifts” from Huashan Scenic spot. After the live broadcast, netizens can get them from Huangshan life number.
During the epidemic period, both mount Huayue and Mount Huangshan scenic spots were greatly impacted by the epidemic situation.
On April 16, Huangshan Tourism Development Co.Ltd(600054) released the annual report of 2021. According to the terminal information, the company achieved an operating revenue of 895 million yuan from January to December 2021, with a year-on-year increase of 20.84%, and the net profit attributable to the shareholders of the listed company was 43.471 million yuan. Compared with the loss of 463727 million yuan in the same period in 2020, the company turned losses into profits.
However, in the first quarter of this year, the situation deteriorated again. According to the Xinan evening news of anhui.com, Huangshan City reported at the first quarter economic situation analysis meeting and major project construction promotion meeting that due to the frequent outbreaks outside Huangshan City and the impact of prevention and control policies, Huangshan Scenic Spot received 205000 tourists from January to March 2022, a year-on-year decrease of 34.88% and only recovered to 34.65% in the same period in 2019.
The ticket revenue of hotels and scenic areas decreased by 19.66% year-on-year; During the three-day Qingming holiday, there were only 612 tourists entering the mountain, which was 36165 in the same period in 2021. The scenic spot is almost in a state of suspension, and the business pressure of enterprises is further increased.
Huashan Scenic Spot has not disclosed specific passenger flow information, but it is also trying to attract passenger flow. According to the official account of the Huashan scenic area, the scenic area issued 267 million consumer coupons for tourists nationwide at zero o’clock on April 20th, including 300 yuan, 50 yuan, 30 yuan, and 20 yuan. The application scope covers scenic spots, car tickets, ropeways, hotel accommodation, etc. Huashan scenic spot also passed the official account of today’s live show.
According to the announcement on the official website of Shaanxi Huashan Tourism Group on January 30 this year, Huashan Scenic spot will resume its opening to the outside world from February 1.
Huangshan Tourism Development Co.Ltd(600054) said that in addition to the transformation and upgrading of tourism infrastructure and reception service facilities, the scenic spot also hopes to improve the exposure of Huangshan Tourism Development Co.Ltd(600054) market and brand through innovative marketing publicity and new online media channels, so as to prepare for the recovery of tourism after the epidemic. The company will also launch digital collections, digital cultural innovation and other new business forms and new products by means of digitization, blockchain, metauniverse and other scientific and technological means, so as to reduce the dependence on ticket economy.
