From April 28 to May 12, “the fourth double product online shopping festival and African goodies Online Shopping Festival” will be held.
This is the fourth time that the Ministry of Commerce has taken the lead in organizing the event. The biggest difference from the past is that the joint guidance unit of the event has been further expanded, with the addition of departments such as the Ministry of foreign affairs, the national development and Reform Commission and the intellectual property office. In terms of commodities, the new feature of this event is that more than 300 e-commerce platforms gather more than 100000 brands and 1 million merchants, and African goodies will also gather, including coffee in Ethiopia, chili sauce in Rwanda, black tea in Kenya, etc.
Special arrangements have been made to safeguard the rights and interests of consumers. Li Yuanguang, Deputy Secretary General of the China Consumer Association, said in response to a reporter’s question from the securities times that focusing on the problems of live delivery, social e-commerce and real-time consumption that are widely concerned, strongly reflected and recurring by consumers, the China Consumer Association will carry out countermeasure research, require relevant responsible subjects to fulfill their legal obligations and responsibilities, and strengthen code of conduct. It will also strengthen the supervision in the fields of consumption by the elderly, consumption by minors, consumption by the disabled and rural consumption, help special groups enjoy equal opportunities to participate in consumption activities, and supervise operators to provide targeted sales methods and after-sales services more in line with special groups, such as app and voice after-sales functions for the blind.
more than 300 e-commerce platforms participated, bringing together more than 100000 brands and 1 million merchants
Since 2019, “Shuangpin Online Shopping Festival” has been held for three consecutive sessions.
Qian Fangli, director of the Department of e-commerce and information technology of the Ministry of Commerce, said that this year is the year of the 20th CPC National Congress. In order to thoroughly implement the strategic deployment of Xi Jinping general secretary on expanding domestic demand and the important measures of China and Africa to jointly expand the cooperation of “Silk Road e-commerce” proposed at the China Africa Cooperation Forum, the Ministry of Commerce will work with the Ministry of foreign affairs, the national development and Reform Commission, the Ministry of industry and information technology, the General Administration of market supervision, the post office, the intellectual property office and the China Consumer Association from April 28 to May 12, 2022, Jointly guide and carry out the “fourth double product online shopping festival and African goodies Online Shopping Festival”
The reporter learned from the special news briefing of “the fourth double product online shopping festival and African goodies Online Shopping Festival” held by the Ministry of Commerce on April 22 that this event will have more “national tide”, “small and beautiful” brands and green, healthy and intelligent goods, and enrich online services such as catering takeout and viewing on the cloud.
According to preliminary statistics, more than 300 e-commerce platform enterprises have participated in the activities. It is expected that the number of brands will exceed 100000 and the number of merchants will exceed one million. The Ministry of Commerce will also guide relevant provinces, cities and platform enterprises to set up a special session of “prospering agriculture through several businesses”, covering 160 kinds of geographical indication products and local agricultural special products; At the same time, optimize the county rural service guarantee and promote brand quality consumption into the countryside.
Around the themes of fashion life, night economy, new people and new brands, all localities will carry out supporting activities with their own characteristics, such as the “old brand new concept network national fashion brand Festival” in Beijing, the “all Fujian Tesco · Huiju Rongcheng consumption season” in Fujian, the “love Chongqing” in Chongqing, the “Zhuang March 3 e online happy Tesco” in Guangxi and the “colorful Saishang · Huimin Tesco” in Ningxia. Various e-commerce platforms have linked excellent brand enterprises to put forward attractive promotion schemes. Some have distributed 100 million yuan of exclusive coupons and red envelopes, some have launched the first pre-sale of new products, some have launched limited time rush purchase and special price spike, so that everyone can buy to their satisfaction.
Zhang Xiaofeng, a first-class inspector of the Department of consumer goods industry of the Ministry of industry and information technology, introduced that for this activity, the Ministry of industry and information technology carried out the work of stabilizing and strengthening the industrial chain of daily necessities such as epidemic prevention materials, dairy products and household paper to ensure adequate supply. At the same time, professional associations were organized to recommend a number of products with strong innovation ability and brand strength, so as to meet the upgrading needs of consumers by providing goods with good brand and quality.
open the studio to the origin of African products
In addition, another commodity feature of the event is the gathering of good things in Africa, including coffee in Ethiopia, chili sauce in Rwanda, black tea in Kenya, etc.
Zhou Ping, deputy director of the Africa Department of the Ministry of foreign affairs, said that less than half a year after the end of the eighth ministerial meeting of the Forum on China Africa cooperation, in addition to the online shopping festival, important trade promotion measures such as the “green channel” for Africa’s Shenzhen Agricultural Products Group Co.Ltd(000061) export to China and the expansion of the scope of zero tariff products have been implemented. Being pragmatic and efficient is a significant advantage of China Africa cooperation.
Last year, China announced to work with Africa to formulate and implement the “China Africa digital innovation Partnership Plan”. The two sides have achieved initial results in cooperation in 5g, new infrastructure, e-commerce and other fields. Thanks to these cooperation achievements, during this online shopping festival, we will open the live studio to the origin of African products, so that consumers can “experience” the product production process and “visit” the local conditions and customs of the origin.
“In 2021, the trade volume between China and Africa bucked the trend against the background of the epidemic, with an increase of 35.3%, creating a record high. Among them, the import from Africa increased by 43.7% year-on-year, which fully shows the strong resilience and great potential of China Africa trade.” Zhou Ping said that China has never sought a surplus in its trade with Africa. With the implementation of the “green channel” for Africa’s Shenzhen Agricultural Products Group Co.Ltd(000061) export to China, the expansion of the scope of zero tariff treatment and online shopping festival, it will effectively promote and expand the import of African products and promote the more balanced and healthy development of China Africa trade.
postal department took three measures to ensure the service of Online Shopping Festival
Bian Zuodong, deputy director of the market supervision department of the post office, introduced that on April 20, the State Post Office made a comprehensive deployment for the smooth operation of the postal express industry and mobilized local postal administration departments and postal express enterprises to do relevant work.
In terms of postal express service guarantee during the online shopping festival, we should focus on three aspects. First, we should strictly carry out epidemic prevention and control, pay close attention to the simultaneous prevention of “human”, “material” and “environment”, do a good job in the basic safety protection and normalized nucleic acid detection of employees, strengthen the epidemic prevention and control in densely populated places such as mail express processing centers and transit sites, and strictly prevent the occurrence of aggregated infection. Strictly implement various epidemic prevention measures in international mail and express processing places, and build a strong epidemic prevention and control barrier in delivery channels.
Second, make every effort to ensure the smooth flow of the service network. On the premise of doing a good job in epidemic prevention and control, get through the main nodes, business outlets and end-of-line services. In terms of nodes, guide all localities to focus on ensuring the operation of backbone nodes, strengthen the information management of the closure and suspension of distribution centers above the county level, actively connect with local governments and epidemic prevention and control headquarters, coordinate and promote the timely unsealing and resumption of operation of distribution centers that meet the requirements.
In terms of outlets, strengthen the analysis of the reasons for the closure of outlets and work coordination, and promote the territory to improve the work arrangement of unsealing. Qualified outlets shall promptly organize personnel to return to their posts and resume production as soon as possible, and give priority to the transshipment and delivery of overstocked mail express.
In terms of end-of-life services, we will promote the solution of the traffic problem of postal express vehicles in urban areas, promote intelligent express delivery in communities that are inconvenient to enter due to epidemic control, or add other contactless delivery facilities to get through the “last 100 meters” of mail express into the community.
Third, earnestly protect the legitimate rights and interests of employees.
Local postal administrations are required to coordinate with relevant departments of local governments to strive for assistance policies for couriers, such as vaccination, priority and concentration of free nucleic acid testing, temporary residence in sealed and controlled areas, and support couriers to return to their posts at ease.
It is reported that at present, the State Post Office has established a working mechanism to ensure the smooth operation of the postal express industry, and carried out relevant work under the unified leadership of the working mechanism of the State Council.
compact the main responsibility and let consumers feel at ease
At the briefing, many departments introduced the relevant measures and arrangements for safeguarding consumers’ rights and interests during the event. Zhang Shumei, deputy director of the online supervision department of the State Administration of market supervision, said that the market supervision department will further urge e-commerce operators to strictly implement the main responsibilities such as food safety, commodity quality and intellectual property protection, further unblock the channels of consumer appeal, properly handle consumer complaints, further safeguard the legitimate rights and interests of operators and consumers, and create a safe and secure online market environment.
Zhang Xiaofeng said that the Ministry of industry and information technology will closely track the implementation of relevant activities, enterprise sales and public opinion trends, strengthen guidance and departmental coordination, timely coordinate and solve the problems encountered by enterprises on the one hand, and effectively safeguard the legitimate rights and interests of consumers on the other hand, so that consumers can focus on consumption.
Li Yuanguang said in response to a reporter’s question from the securities times that in combination with the online shopping festival, the China Consumer Association will focus on three aspects.
First, carry out countermeasure research around the problems of live delivery, social e-commerce and instant consumption that are widely concerned, strongly reflected and recurring by consumers, and require relevant responsible subjects to fulfill their legal obligations and responsibilities in accordance with laws and regulations such as the law on the protection of consumers’ rights and interests, the E-commerce law, the advertising law and the measures for the administration of webcast marketing (for Trial Implementation), strengthen code of conduct, and pay attention to taste, style and responsibility, In the process of marketing, deliver accurate commodity and service information to the society, create an honest and healthy consumption atmosphere, and promote the benign development of network economy.
Second, strengthen consumption supervision in the fields of consumption by the elderly, consumption by minors, consumption by the disabled and consumption in rural areas. On the one hand, help special groups enjoy equal opportunities to participate in consumption activities; On the other hand, supervise operators to provide targeted sales methods and after-sales services more in line with special groups, such as app and voice after-sales functions for visually impaired people.
Third, for the consumer disputes in the “online shopping festival”, the China Consumer Association and the National Consumer Association will handle them in accordance with their legal responsibilities. The operator is the first person responsible for protecting the rights and interests of consumers. The China Consumer Association hopes to reconcile between consumers and operators after consumer disputes arise. If the settlement fails, consumers can complain to the consumer association organization where the operator is located. The specific contact information can be queried on the official website of China Consumer Association, and consumers can also complain to relevant administrative departments.
