“This year’s Festival does not receive gifts, only brain platinum”, “golden partner sends father, mother, brother and sister”
A “brain platinum” and a “golden partner”, the TV station’s prime time screen advertising was impressive. How much can melatonin and gold partner sell a year? A clue can be seen from the announcement of Giant Network Group Co.Ltd(002558) .
Today (the 11th), Giant Network Group Co.Ltd(002558) disclosed that the company and its related party Shanghai golden partner Biotechnology Co., Ltd. (hereinafter referred to as golden partner) signed the strategic cooperation framework agreement on the same day. The two sides will carry out strategic cooperation in the field of digital marketing of consumer goods, and the cooperation cost will not exceed 20 million yuan.
According to the announcement, in 2021, the golden partner achieved a revenue of 220 million yuan and a net profit of 26.505 million yuan. In 2020, these two data are 218 million yuan and 1994.28 million yuan respectively
Image source: Announcement screenshot
cooperate with gold partner in digital marketing
Now “melatonin” and “gold partner” are also connected with the capital market because of an announcement with Giant Network Group Co.Ltd(002558) .
The gold partner is a related party of Giant Network Group Co.Ltd(002558) and is an enterprise indirectly controlled by Shi Yuzhu, the actual controller of Giant Network Group Co.Ltd(002558) . Ms. Liu Wei, director and general manager of the listed company, once served as a director of the enterprise.
Established on November 7, 2001, golden partner is a limited liability company invested and established by Ruiji Investment Co., Ltd. and Ganglian Co., Ltd. in Shanghai. Gold partner is mainly engaged in the R & D, production and sales of health food and nutritional food. Its core products are melatonin and gold partner.
Interestingly, this announcement revealed the financial data of the golden partner.
As of December 31, 2021, the total assets of golden partner were 1.36 billion yuan and the net assets were 160 million yuan. In the whole year of 2021, golden partner achieved a revenue of 220 million yuan and a net profit of 26.552 million yuan. In 2020, these two data are 218 million yuan and 1994.28 million yuan respectively.
Giant Network Group Co.Ltd(002558) the background of this cooperation is mentioned in the announcement: facing the development opportunities and challenges in the current environment, golden partner is actively arranging digital marketing and combining the iteration of its own products to adapt to the new competitive environment.
A key aspect of the cooperation between the two sides is that the gold partner entrusts the digital marketing business of relevant products to Giant Network Group Co.Ltd(002558) and carries out marketing through Giant Network Group Co.Ltd(002558) digital service capability.
previously disclosed the meta universe layout
However, Giant Network Group Co.Ltd(002558) is positioned as a comprehensive Internet enterprise focusing on Internet culture and entertainment, and has been deeply engaged in the R & D and operation of Internet games for a long time.
According to the semi annual report of 2021, Giant Network Group Co.Ltd(002558) revenue mainly comes from game related revenue. The company’s online game revenue mainly comes from the charging mode of virtual props; The product operation mode has three modes: independent operation, authorized operation and joint operation.
In this cooperation, Giant Network Group Co.Ltd(002558) mentioned expanding the boundary outside the application of Internet game products and gradually trying to apply to other new scenes.
Giant Network Group Co.Ltd(002558) behind the expansion of the border is the slowdown in the growth of the company’s game business revenue. In the first three quarters of 2021, the company’s revenue and non net profit decreased year-on-year.
The reporter of the daily economic news noted that Giant Network Group Co.Ltd(002558) also pointed its business to the recently hot field of meta universe. Giant Network Group Co.Ltd(002558) in response to investors\’ questions on the “interactive easy” platform of Shenzhen Stock Exchange on December 29, the company said: after preliminary research and demonstration, the company has determined the meta universe game as one of the directions of long-term layout. The company has applied for the registration of yuanuniverse trademark for many of its products, and will set up a technical team to explore it step by step.
Although we still can’t see the effect of Giant Network Group Co.Ltd(002558) entering the meta universe, the stock price performance is very obvious. In the first two months, Giant Network Group Co.Ltd(002558) shares rose by more than 20%, with a current market value of 24.74 billion yuan.
(source: Daily Economic News)
