On January 10, the “launching ceremony of 2022 national online new year goods Festival (Jiangsu)” co sponsored by Jiangsu Provincial Department of Commerce and Nanjing Municipal People’s government was held in Nanjing.
According to the relevant person in charge of Jiangsu Provincial Department of Commerce, the online New Year Festival in Jiangsu is an important part of the national online New Year Festival. At the same time, it is also one of the key consumption promotion activities of “Suxin consumption · winter Shopping Festival”. The activity will last until February 7. According to the principle of “government guidance, enterprise oriented and market-oriented operation”, this activity strengthens the four linkage of “province and city, domestic and foreign trade, online and offline, and Government Enterprise Association”, and is committed to enriching the supply of new year goods market and creating a happy festival atmosphere. At the same time, by holding the annual goods Festival, promote Wuxi Online Offline Communication Information Technology Co.Ltd(300959) integration, cultivate new business forms and new models, improve the reputation of Jiangsu’s online consumption environment, and promote the quality and capacity expansion of online consumption in the whole province.
It is understood that this activity takes “Suxin consumption · online new year” as the theme and adopts the “3 + n” mode to organize and carry out online new year promotion activities. “3” refers to three types of theme live broadcasts, namely the live broadcast of e-commerce of SCO characteristic commodities, the special live broadcast of Jiangsu characteristic new year goods, and the East-West Cooperation live broadcast with goods. “N” refers to the characteristic supporting activities of cities divided into districts and the series of promotion activities of “10 billion profit sharing Jiangsu” carried out by major platform enterprises. By holding diversified and characteristic online new year promotion activities, we will provide a wonderful online consumption feast for the people of the whole province.
During the event, Jiangsu provincial commerce bureau and Nanjing, Jiangsu Lianyungang Port Co.Ltd(601008) and other Municipal Commerce Bureau will focus on creating “SCO national characteristic merchandise live Kwai live” activities, organize more than 20000 special products of Russia, Kazakhstan, Uzbekistan, Azerbaijan, Pakistan and other SCO countries, and launch live goods with Suning.Com Co.Ltd(002024) and fast shop’s official accounts. Radio, television, cat and other shopping malls launched relevant national characteristic products for publicity and sales.
In combination with local characteristics and consumer demand, all parts of the province will also simultaneously launch the activities of “Nanjing annual goods Festival and Nanjing international consumption Festival (winter)”, “haopin xulai · online annual goods hi purchase benefit”, Changzhou “Baifu paste window flowers and send annual goods home”, “exclusive shopping benefits of Suzhou annual goods Festival”, Huai\’an “online annual goods collection” Suqian’s theme activities such as “Hi, buy new year’s goods Festival, move thousands of homes when goods arrive” and actively apply new business formats and new models such as live e-commerce and social e-commerce to better meet consumers\’ festival consumption needs. At the same time, taking the opportunity of holding the online New Year Festival, give full play to the advantages of Jiangsu’s industrial resources, increase publicity and promotion, and expand online sales, so as to make the new year products with Jiangsu characteristics sell well all over the country and start the brand of new year products with Jiangsu characteristics.
Jiangsu provincial commerce department also joined Suning.Com Co.Ltd(002024) , Huitong Da, Alibaba, Jingdong, the US group, Kwai Tun, Ding Dong to buy 7 big head business platform, and to create a series of promotional activities of “10 billion benefits and enjoy Jiangsu”. Suning.Com Co.Ltd(002024) carry out the theme activity of “the whole family follows the new year of health”, so that consumers can “plant grass” and “pull grass” new year goods without leaving home; Huitongda focuses on the third and fourth tier consumer markets and carries out activities such as “2022 huitongda fifth super annual goods Festival” and “villages and towns catch up with large gatherings, save money and have a fat year”; Focusing on “food, accommodation, travel, shopping and entertainment”, Alibaba has created a series of activities such as “cat super new year welcome” and “Gaode shared Travel Festival”, and opened Jiangsu time-honored stores in the “hungry new year goods Festival”; Jingdong group launched the “Jingdong New Year Festival” to create a local flavor; Meituan creates a “good goods Festival” to bring the authentic new year flavor home; The Kwai Kwai special purchases for the Spring Festival 2022, Jiangsu, a good quality product, was launched. The Jiangsu quality goods “refund not to return” was launched, so that Jiangsu’s quality products went into thousands of households. Ding Dong buys vegetables and carries out themed promotional activities such as “not closing for the new year”. Major platform enterprises have deeply participated in Online New Year’s festival activities, focusing on consumption scenes such as handling new year’s goods and giving new year’s gifts, enriching the market supply of new year’s goods, and carrying out on-the-spot promotion, so as to better meet the festival consumption needs of consumers in Jiangsu.
Wang Xuanqing, special commissioner of the Ministry of Commerce in Nanjing, said that in 2021, Jiangsu issued a series of powerful and effective consumption promotion policies and carried out a series of consumption promotion activities, which promoted the steady recovery of the consumer market and the overall improvement. The Jiangsu new year goods Festival not only has the continuous help of leading enterprises, but also the participation of new products such as SCO national characteristic commodities. It has rich content and diverse forms. It is believed that it will bring more choices and experiences to consumers, make a good start for this year’s consumption promotion, and help achieve a good start in the first quarter of consumption.
Yu Bingying, a second-class inspector of Jiangsu Provincial Department of Commerce, said that during the new year’s festival, the Provincial Department of Commerce will highlight the orientation of the people, adhere to the national game of chess, the provincial game of chess and the new year’s festival activities, resonate with the same frequency and force in the same direction, and give full play to the four advantages of e-commerce Unicom production and consumption, Wuxi Online Offline Communication Information Technology Co.Ltd(300959) , urban and rural areas and China and abroad, Make overall arrangements for online promotion activities during the Spring Festival to promote the quality and capacity expansion of online consumption. At the same time, in conjunction with relevant departments, we will guide and urge all localities and participating enterprises to strictly and carefully implement the epidemic prevention and control requirements, carefully organize and carry out various activities, optimize the online shopping environment and protect the legitimate rights and interests of consumers. We should make the “10 billion profit sharing Jiangsu” worthy of its name, and let consumers across the province run new year goods and celebrate the new year online.
(source: International Business Daily)
