With the normalization of covid-19 epidemic, more and more government agencies, enterprises and schools choose to complete their work or study through video conference, and the video conference market maintains a high-speed growth trend. On January 11, at the new product launch of enterprise wechat 2022, Qian min, general manager of Tencent cloud · Tencent conference product center, announced that the current number of Tencent conference users exceeded 200 million. In 2021, users attended more than 4 billion meetings. Tencent conference covers more than 220 countries and regions, ranking first in the industry.
In Beijing, the reporter of Securities Daily saw that many companies use the form of video conference for remote video conference, among which a trading company headquartered in Beijing Fengtai Science and technology park is holding year-end summary meetings in various regions. Ms. Du, the convener of the meeting, told reporters, “since the outbreak of covid-19 epidemic in 2021, the communication between the headquarters and local branches has relied more on video conferences. At present, the daily operation of the company has not been affected by the epidemic.”
Pan Helin, executive director of the Digital Economy Research Institute of Central South University of economics and law, told the Securities Daily, “The video conference market will continue to maintain strong development. The epidemic is the catalyst for the development of the video conference market, which has indeed created a lot of video conference demand. At the same time, because more people have used the video conference function, more enterprises realize that through video conference, they can save a lot of travel costs internally, and this conference mode is more flexible and higher Effective. When user habits are cultivated, the long-term demand of the video conference market will be laid. “
In addition, according to the data of the State Administration for Industry and commerce, by July 2021, the number of enterprises had reached 46 million; Among them, the number accounts for less than 1%. Large enterprises have basically completed the deployment of video conference system, mainly upgrading; Among the medium-sized enterprises accounting for 15%, nearly 80% have not completed the deployment of video conference system; Small and micro enterprises account for about 85%. Due to the high price of the whole set of video conference system in the market, the cost performance of the whole set of video conference system introduced by small and micro enterprises is very low. Small and micro enterprises urgently need high cost performance service solutions to meet their video conference solutions.
The strong market demand has attracted many manufacturers. According to incomplete statistics, there are nearly 300 video conference related service providers in the Chinese market. Among them, software service providers include nailing, Alibaba cloud video conference, Tencent conference, Feishu, Ruliu, Huawei cloud conference meeting, cloud video, Tianyi cloud conference, China United Network Communications Limited(600050) cloud video, etc. some multinational enterprises prefer international video conference service providers such as zoom, WebEx and teams.
Whether the current market demand for video conferencing can be sustained has also become a matter of concern. In the post epidemic era, will consumers still need video conferencing services. In this regard, Jiang Han, senior researcher of Pangu intelligence, said, “As the epidemic situation gradually slows down, the market demand for video conferencing will not decrease on a large scale, because people have gradually adapted to and accepted the working form of video conferencing and feel the convenience brought by video conferencing. In addition, more and more video conferencing operators are constantly adding new functions and expanding new content to the conference to meet the needs of consumers in an all-round way The use needs of consumers. “
According to IDC’s 2020 IDC China video conference and collaboration market tracking report, in 2020, China’s video conference market reached US $950 million (about RMB 6.52 billion), with a year-on-year increase of 18.9%. Among them, the hardware video conference market increased by 15.3% year-on-year to US $690 million (about 4.74 billion yuan); The cloud conference market increased by 29.4% year-on-year to US $260 million (about 1.8 billion yuan). In addition, IDC predicts that the scale of China’s video conference market will exceed 10 billion yuan in 2024, and the cloud conference market accounts for nearly 40%. Due to the normalization of epidemic prevention and control and the rise of non-contact business, China’s video conference market will enter a new wave of growth cycle.
For the future development direction of video conference, pan Helin further said, “the current experience of video conference is also further improved. The new generation of video conference mode dominated by meta universe and VR equipment is in the embryonic stage. The development of these technologies may make the experience of video conference surpass the real conference.”
(source: Securities Daily)
