On April 21, Dook Media Group Limited(301025) released the annual report of 2021. In 2021, Dook Media Group Limited(301025) achieved an operating revenue of 519201700 yuan, with a year-on-year increase of 27.25%; The net profit attributable to the parent company was 672545 million yuan, a year-on-year increase of 30.46%; The deduction of non net profit was 562053 million yuan, with a year-on-year increase of 18.41%, which was the first reply submitted by Dook Media Group Limited(301025) after listing.
With regard to the growth of performance in 2021, Dook Media Group Limited(301025) relevant person in charge said that the original online and offline sales of Dook Media Group Limited(301025) paper books increased significantly due to the recovery of the overall book market and the company’s adherence to the operation strategy of high-quality content. In addition, Dook Media Group Limited(301025) continued to expand the advantages of the series of books in 2021 and actively tried new marketing models. At present, in Dook Media Group Limited(301025) 2021, the code ocean share is 1.03%, and the real ocean share is 1.13%, an increase of 0.20 percentage points and 0.19 percentage points respectively compared with 2020. According to the ranking of Shiyang’s share, Dook Media Group Limited(301025) ranked fourth among popular book companies, up two places from 2020.
Dook Media Group Limited(301025) is a Book Planning and distribution enterprise. It is mainly engaged in the operation of paper books, digital content and copyright, supplemented by new media. It is positioned as a “full copyright” operator, creating its own “customer reading method” and planning books through the process of creative industrialization.
Dook Media Group Limited(301025) ‘s actual controllers are Huashan and Huanan brothers, who are also the founders of Shanghai huahehua Marketing Consulting Co., Ltd. huahehua is well known by the public with the brand marketing concept of “super symbol is super creativity”. The marketing effect of Haidilao, miyue ice city and seven cats free novels in the market is a classic case created by huahehua.
At present, Dook Media Group Limited(301025) and paper books issue more than 80% of e-books simultaneously, and has established cooperative relations with major digital reading platforms in China, including Amazon, Dangdang, palm reading, text reading and Himalaya. Audio books have gained a large audience in Himalaya, lazy listening, dragonfly FM and wechat reading platforms. According to the annual report, the sales revenue of the company’s digital content business in 2021 was 613083 million yuan, a year-on-year increase of 31.08%, and its proportion in the revenue increased from 11.46% in 2020 to 11.81%.
Copyright is the core resource of Book Planning and distribution companies Dook Media Group Limited(301025) is positioned as an “all copyright” operator and incubation series IP platform. When signing contracts with well-known Chinese and foreign writers, it will sign the distribution rights of paper books, e-books, audio books and film and television adaptation rights simultaneously, and sign a long-term cooperation agreement to lock the series of new works in advance, which is the key to the incubation series IP in the future. According to the official website, the company currently holds more than 3000 copyrights of paper books, e-books and audio books.
In 2021, tiktok opened a new mode of short video business, and distributed its own channels in WeChat, jowl, B station and Xiao Hong book. It can be seen from the self operated matrix that Dook Media Group Limited(301025) is striving to have more voice in the era of e-commerce. In addition, offline Dook Media Group Limited(301025) sells books through physical bookstores such as Xinhua Bookstore and Sisyphus, as well as private book agents. In the tiktok operation, Dook Media Group Limited(301025) has created IP images like “Book dog”, “shadow cat”, “bald boss” and “panda king”. It has established a three-dimensional marketing channel network for brand building in WeChat official account, video frequency, shaking voice, micro-blog, little red book and other channels. The annual report shows that the WeChat public numbers such as “book list” and “shadow list” came to the company’s operations, which accumulated more than 8 million fans. The public Mo Yan official account for 750 thousand of the official account in 100 days.
For the future development, Dook Media Group Limited(301025) said that it will continue to reserve high-quality copyright resources, expand the construction of copyright database, strengthen the cultivation of creative industrialization for talents, increase planning capacity, develop more high-quality product lines and cover a wider age group, promote the scale of synchronous listing of paper, electricity and sound, and make use of its position advantage in the upstream of the content industry to explore IP value and create super IP with film and television head companies It is worth mentioning that in the context of the development of China’s cultural industry and the rise of “national tide” consumption, Dook Media Group Limited(301025) intends to incubate a series of IP deeply cultivating Chinese traditional culture.
