On April 21, Beijing Yuanlong Yato Culture Dissemination Co.Ltd(002878) (SZ. Beijing Yuanlong Yato Culture Dissemination Co.Ltd(002878) ) released the annual report of 2021 and the performance forecast of the first quarter. In 2021, Beijing Yuanlong Yato Culture Dissemination Co.Ltd(002878) revenue and gross profit increased; In the first quarter of 2022, the performance increased greatly and achieved a “good start”.
According to the announcement, in 2021, Beijing Yuanlong Yato Culture Dissemination Co.Ltd(002878) achieved an operating revenue of 2.286 billion yuan, a year-on-year increase of 14.84%, and a gross profit of 498 million yuan, a year-on-year increase of 12.38%. In the first quarter of 2022, it is estimated that the net profit after deducting non-profit is 88 million yuan – 98 million yuan, a significant increase of 347.73% – 408.78% over the same period last year.
It is worth mentioning that Beijing Yuanlong Yato Culture Dissemination Co.Ltd(002878) continues to increase the construction of core competitiveness, and the R & D expenses and R & D personnel continue to grow. According to the annual report, the company’s R & D expenses in 2021 were 999676 million yuan, a year-on-year increase of 15.11%, and the number of R & D designers increased to 516 compared with 349 in 2020.
“Online + offline” full link is opened, and the dual main industries of gifts and new media are developed in a coordinated manner
Beijing Yuanlong Yato Culture Dissemination Co.Ltd(002878) as the only gift listed company in a shares, it has core competitiveness in the traditional dominant main business gift business. In 2018, Beijing Yuanlong Yato Culture Dissemination Co.Ltd(002878) in order to open up the whole link of marketing service and cover the whole scene of marketing service, acquired 60% equity of qianma network, a new media marketing company, and officially laid out the new media marketing business. Since 2018, the company has enabled qianma network in many aspects such as brand, capital, management and customers, and helped qianma network achieve rapid development. The operating revenue increased from 183 million yuan in 2018 to 737 million yuan in 2021, with an annualized compound growth rate of nearly 60%.
In December, 2021, Yuanlong, the controlling shareholder of the company, invested with its own funds to acquire the remaining 40% equity to become a participating shareholder. Yuanlong completed the overall acquisition of qianma network, putting together the last “Puzzle” for Beijing Yuanlong Yato Culture Dissemination Co.Ltd(002878) Lay a solid foundation for steady development.
Tiktok has also increased the number of quality customers in the Beijing Yuanlong Yato Culture Dissemination Co.Ltd(002878) , and has opened up China, internationally renowned large customers such as L’OREAL, Alibaba, CLARINS, McDonald’s, and has become the core service provider of the little red book dandelion platform flagship cooperation agent, the voice and voice chart, the Kwai quick order and B station fireworks.
Completing the layout of “big new media business segment” of listed companies is an important step for Beijing Yuanlong Yato Culture Dissemination Co.Ltd(002878) to get through the ability of Wuxi Online Offline Communication Information Technology Co.Ltd(300959) to provide integrated marketing solutions Beijing Yuanlong Yato Culture Dissemination Co.Ltd(002878) and qianma network are enabled in both directions, further consolidating the development main line of the company’s dual main business of “gifts + new media”, and effectively improving the company’s customer service ability.
“Bing dwen dwen” under the blessing of the big IP strategy steadily
With the support of the company’s innovation and creativity ability, the licensed commodity business and big IP strategy of Beijing Yuanlong Yato Culture Dissemination Co.Ltd(002878) Winter Olympic Games in 2021 will “blossom and bear fruit”. Bing dwen dwen Shuey Rhon Rhon, 2021, as the Beijing Winter Olympics approaches, Beijing Yuanlong Yato Culture Dissemination Co.Ltd(002878) , a A share listed company with the qualification of three manufacturers of toy products, including the plush toys, precious metals, badges, key chains and other non precious metals, has increased its performance elasticity under the “top freeze” of “ice pier pier” and “snow Rong Rong”. Moreover, according to the performance forecast of the company’s first quarterly report, customer orders and early order delivery of Winter Olympic products are still ongoing. The Winter Olympics IP continues to be hot, which is expected to further thicken the company’s H1 performance in 2022.
At the same time, Beijing Yuanlong Yato Culture Dissemination Co.Ltd(002878) has also obtained continuous help in customer development. Relying on the qualification of licensed commodity manufacturers of Beijing Winter Olympics, the company has successfully entered the supplier system of major Olympic sponsors, designed, developed and supplied customized licensed commodities for Alibaba, Coca Cola, P & G and other global top Olympic partners, Bank Of China Limited(601988) , China United Network Communications Limited(600050) , China Petroleum & Chemical Corporation(600028) , China Post, Tsingtao Brewery Company Limited(600600) and other official partners, sponsors and service providers of Beijing Winter Olympics.
The experience of top stream IP products related to the Winter Olympics has also further improved the company’s ability in supply chain management, accelerated the steady progress of the company’s big IP strategy, and improved the company’s operation and management experience in cultural and creative products and fashion products. Based on its long-term experience in creative design and development of gifts and licensed goods, the company has signed contracts with NBA, Universal Pictures, the Louvre and other well-known IP to carry out the development of IP co branded gifts, cultural and creative products and other products. The company signed a contract with Wuliangye Yibin Co.Ltd(000858) to develop IP culture wine and related peripheral products, and developed a series of corporate image IP products such as taodou, tmall and HEMA for Alibaba. In the future, the company will sign more IP image authorization and corporate IP images such as cultural wine to carry out the creative design, development and sales of IP products, trendy games, cultural and creative products and related peripheral products.
“reality + virtual” covers the whole scene, and the pattern of innovative science and technology marketing company is beginning to appear
2021 is a milestone year for the transformation and upgrading of Beijing Yuanlong Yato Culture Dissemination Co.Ltd(002878) to an innovative technology marketing company. In order to achieve smooth transformation and upgrading, Beijing Yuanlong Yato Culture Dissemination Co.Ltd(002878) increase institutional upgrading, capital investment and talent introduction in R & D and innovation. During the reporting period, the company upgraded and expanded the original design and R & D department into a design and R & D center, and made full use of the creative design ability, it technology and customer resources accumulated in the current gifts and new media business to strengthen the layout and accelerate the R & D, implementation and promotion of meta universe related products and services in the business reflecting the integration value of “reality + virtual”.
The business of “reality + virtual” integration value has further accelerated the full coverage of the company in the marketing scene, and also accelerated the integration of the company’s customer needs and leading advantages in physical gifts and digital gifts, new media marketing planning, IP authorization and operation. It is reported that Beijing Yuanlong Yato Culture Dissemination Co.Ltd(002878) is actively promoting the creation, distribution, marketing, joint creation and other services of NFT related products with customers.
During the reporting period, the company established Yuanlong universe, a wholly-owned subsidiary, to accelerate the layout and implementation of Yuanlong universe’s innovative business. In addition, the company, as the deputy director unit of China Mobile union yuancosmos Industry Committee and the deputy director unit of China Broadcasting Association digital yuancosmos Work Committee, will actively use relevant resources to carry out comprehensive cooperation with members of the two committees, deeply explore the frontier development trend of yuancosmos and promote the expansion of yuancosmos business.
In 2021, Beijing Yuanlong Yato Culture Dissemination Co.Ltd(002878) further consolidated the development main line of the dual main business of “gifts + new media”, completed the business layout of “reality + virtual”, and realized the new development pattern of innovative science and technology marketing, full link coordination and full scene coverage. In the future, Beijing Yuanlong Yato Culture Dissemination Co.Ltd(002878) will continue to adhere to the dual main business development strategy of “gifts + new media”, adhere to the means of “creativity + technology”, actively promote the commercial application of cutting-edge technologies such as digital technology and meta universe, and accelerate the building of an innovative technology marketing company.
