On April 21, Dook Media Group Limited(301025) released the annual report of 2021. In 2021, Dook Media Group Limited(301025) achieved an operating revenue of 519201700 yuan, with a year-on-year increase of 27.25%; The net profit attributable to the parent company was 672545 million yuan, a year-on-year increase of 30.46%; The deduction of non net profit was 562053 million yuan, with a year-on-year increase of 18.41%, which was the first reply submitted by Dook Media Group Limited(301025) after listing.
With regard to the growth of performance in 2021, Dook Media Group Limited(301025) relevant person in charge said that it was mainly due to the recovery of the overall book market and the company’s adherence to the high-quality content operation strategy. In addition, Dook Media Group Limited(301025) continued to expand the advantages of the series of books in 2021 and actively tried new marketing models.
At present, the scale of China’s book market is growing steadily. According to the Beijing open book data, the scale of China’s book retail market was 98.68 billion yuan in 2021, a year-on-year increase of 1.65% Dook Media Group Limited(301025) in 2021, the code share was 1.03% and the real foreign share was 1.13%. According to the ranking of the real foreign share, Dook Media Group Limited(301025) ranked fourth among Volkswagen book companies.
Book planning market, valuable content is particularly important for readers Dook Media Group Limited(301025) planned books focus on high-quality contents in the fields of literature and art, social sciences and children, starting from “spiritual growth”, “knowledge structure growth” and “work skill growth”, so as to ensure that each book provided to the public has positive reading value.
For the book industry, high-quality content is the core. In the practice of creating bestsellers, Dook Media Group Limited(301025) created a “customer reading method”, redesigned and tapped the potential classic books in the market, planned and distributed with the marketing concept, and then created other classic series works with the same standard process, which actually makes the creativity reproducible and industrialized. Under the practice of “customer reading method”, the efficiency of the company’s real foreign varieties has been improved, which is 13.76 times of the industry average level.
Copyright is the core resource of the book planning and distribution company. Dook Media Group Limited(301025) creates a “full copyright” operator. At present, it holds more than 3000 copyrights of paper books, e-books and audio books Dook Media Group Limited(301025) through a series of IP incubation, it has signed contracts with well-known writers at home and abroad, signed the distribution rights of paper books, e-books, audio books and film and television adaptation rights at the same time, and established long-term and stable cooperation relations with copyright agents such as gray eagle, Andrew, big apple, Boda and Taiwan Lianjing.
For the future development, Dook Media Group Limited(301025) said that it will continue to reserve high-quality copyright resources, expand the construction of copyright database, strengthen the cultivation of creative industrialization for talents, increase planning capacity, develop more high-quality product lines and cover a wider age group, promote the scale of synchronous listing of paper, electricity and sound, and make use of its position advantage in the upstream of the content industry to explore IP value and create super IP with film and television head companies It is worth mentioning that in the context of the development of China’s cultural industry and the rise of “national tide” consumption, Dook Media Group Limited(301025) intends to incubate a series of IP deeply cultivating Chinese traditional culture.
