After delivering brilliant performance, Shanghai Action Education Technology Co.Ltd(605098) the 2021 annual performance statement will finally come in anticipation.
On April 21, Shanghai Action Education Technology Co.Ltd(605098) ( Shanghai Action Education Technology Co.Ltd(605098) ) 2021 annual performance presentation was successfully held on panorama. It is also the first annual performance presentation after the company landed in the capital market Shanghai Action Education Technology Co.Ltd(605098) chairman Li Jian, board secretary Yang Linyan, chief financial officer Chen Jihong and independent director Zhang Xiaorong attended the performance presentation meeting.
Today last year, Shanghai Action Education Technology Co.Ltd(605098) successfully listed on the main board of Shanghai Stock Exchange, becoming "the first share of China's management education" Shanghai Action Education Technology Co.Ltd(605098) founded in 2006, it is an educational consulting company focusing on entrepreneur management training. Positioned as "building a world-class effective business school", the company is mainly committed to providing small and medium-sized private enterprises with life-cycle ecological knowledge services and intellectual support platform.
performance is bright, and the gross profit margin has maintained growth for five consecutive years
In 2021, Shanghai Action Education Technology Co.Ltd(605098) achieved an operating revenue of 555 million yuan, with a year-on-year increase of 46.62%; The net profit attributable to the shareholders of the listed company was 171 million yuan, a year-on-year increase of 60.05%. Among them, the company's core business management training achieved an operating revenue of 492 million yuan, a year-on-year increase of 48.88%.
At the same time, the profitability of the company has been continuously enhanced, and the gross profit margin has increased steadily. According to public information, from 2017 to 2021, the company's gross profit margin was 72.52%, 73.53%, 75.72%, 78.80% and 79.05% respectively, achieving stable growth for five consecutive years.
Brilliant performance is also inseparable from cost control. According to Southwest Securities Co.Ltd(600369) Research Report, in 2021, the company's sales expense ratio was 29%, down 1.4 percentage points compared with the same period last year, and the management expense ratio and R & D expense ratio were 21.8% and 5.9% respectively.
In addition, by the end of 2021, the balance of the company's contractual liabilities was 776million yuan, a year-on-year increase of 20.91% Shanghai Action Education Technology Co.Ltd(605098) continued to accelerate the development of the market, with abundant orders for training and consulting business, which also provided guarantee for the continuous growth of subsequent business volume and performance level.
launched the management training business of Omo digital business school and gained new growth momentum
Shanghai Action Education Technology Co.Ltd(605098) focus on the "effectiveness value" of enterprise management training, clarify the goal is to help solve the "pain points" encountered in the process of enterprise development, and pay more attention to the practical application of enterprises in curriculum research and development and curriculum setting, which is simply effectiveness.
Different from traditional business schools, the Shanghai Action Education Technology Co.Ltd(605098) core is highlighted in "practical value", which can solve the four pain points of small and medium-sized private enterprise managers in business training and learning, which are:
I. want to learn more practical skills and methods Shanghai Action Education Technology Co.Ltd(605098) 's curriculum focuses on solving practical problems in management, including corporate strategy, finance, organizational structure construction, equity incentive setting, recruitment plan, marketing system construction and other courses. Students can directly convert the learning content into their own operation.
Second, want to study business training courses at low cost Shanghai Action Education Technology Co.Ltd(605098)
III. obtain continuous counseling at the location of the company Shanghai Action Education Technology Co.Ltd(605098) solve the follow-up counseling problems through the "combination of remote school running and headquarters school running" and "establishment of branches across the country".
IV. want to know what other entrepreneurs are learning Shanghai Action Education Technology Co.Ltd(605098) is building an entrepreneur ecosystem to help small and medium-sized enterprise managers solve the problem of "what others are learning", that is, to create a "catfish effect" in the entrepreneur circle.
Li Jian, chairman of Shanghai Action Education Technology Co.Ltd(605098) said at the performance presentation meeting that the customers targeted by Shanghai Action Education Technology Co.Ltd(605098) are China's growing private enterprises, with a scale of 50 million to 1 billion. These enterprises are in the growth period or development period after start-up. Most of China's small and medium-sized private enterprises are scattered and chaotic. According to relevant research data, the average life expectancy of small and medium-sized private enterprises is no more than three years, and there are cognitive limitations, limited time and resources. These entrepreneurs urgently need to improve their management cognition, thinking, logic and management ability.
Li Jian said that Shanghai Action Education Technology Co.Ltd(605098) is positioned to build a world-class effective business school. For a long time, the company has abided by three business philosophy, namely, mission first, respecting morality and morality, and actual effect Shanghai Action Education Technology Co.Ltd(605098) for entrepreneurs, directors and supervisors, we provide courses such as condensed EMBA and principal EMBA to provide them with effective management training services.
In addition, the company focused on management training business and launched Omo digital business school, which gave new impetus to the growth of management training business. In October 2021, the company launched Omo digital business school to help large enterprises establish Wuxi Online Offline Communication Information Technology Co.Ltd(300959) integrated enterprise universities, and help specialized, elite, special and new small and medium-sized enterprises establish professional talent training system. The company will use this system to standardize the consultation. In the future, it will use "consultation + software" to lengthen the service chain and treat customers as a more in-depth service model.
take advantage of its own advantages to actively practice social responsibility
In terms of social responsibility, Shanghai Action Education Technology Co.Ltd(605098) actively used its own advantages to teach the large-scale public welfare live broadcast of the global first public welfare course "I am the responsible person", and the speaker was Shanghai Action Education Technology Co.Ltd(605098) chairman Li Jian. The live broadcast radiated all over the world and involved many industries.
According to statistics, a total of 1949900 online students participated in the live broadcast through multiple platforms such as applet and microblog, and more than 10000 offline enterprises organized collective learning, including Ningxia iron and Steel Group, Wu zizui, Zhonghe industry, Zhenzhang food, Yuanyuan group, etc.
In addition to the public welfare live broadcast teaching activities, Shanghai Action Education Technology Co.Ltd(605098) also held entrepreneur president's day and other activities. Guided by theme learning every year, it interprets the general trend of the times, industry trends and corporate governance from the macro, meso and micro perspectives.
For the future development strategy, Li Jian said that the company formulated the strategy of "one core and two wings" to build a "world-class effective business school". "One core" is the core business of the company. It focuses on entrepreneur business administration education, deeply cultivates enterprise management training, adheres to the service concept of "one meter wide and one thousand meters deep", improves customer value through management empowerment, and continues to expand and strengthen management training business. At the same time, the company's deep cultivation of the main business of management training will bring two spillover effects: management consulting business and equity investment business, which are the "two wings" of the company's development.
In addition, the company will insist on taking offline course training as the basis and the SaaS platform of Omo digital business school as the breakthrough. Through the integrated layout of training + consulting + SaaS platform, the company will prolong the customer service cycle, breed new growth points, and further consolidate its leadership position in the management training industry.
Shanghai Action Education Technology Co.Ltd(605098) Board Secretary Yang Linyan said that the company plans to set up smart management training bases in Shanghai, Beijing, Shenzhen, Changsha and Kunming in the future. Combined with the regional training center of Shanghai headquarters, the company will radiate the training markets in East China, North China, South China, central China and Southwest China respectively. At the same time, it will introduce modern education and training equipment, strengthen scientific and technological allocation, build a new training system and set up more modern and effective training courses, so as to provide customers with more valuable training consulting services.
