At the Chongqing Changan Automobile Company Limited(000625) global partners conference in 2022, Zhu Huarong, chairman of Chongqing Changan Automobile Company Limited(000625) gave the group’s small goal: Chongqing Changan Automobile Company Limited(000625) 2030 will achieve the sales target of 5.5 million new vehicles, of which the sales of independent brands will reach 4.5 million, the sales of new energy vehicles will reach 2.7 million, and overseas sales will account for 30%.
After the sales of 1.75 million Chinese brands of Chang’an in 2021, with a year-on-year increase of 16.7%, Chongqing Changan Automobile Company Limited(000625) 2022 plans to achieve a total production and sales of 2.45 million vehicles, with a year-on-year increase of 6.5%; Independent brands produced and sold 1.857 million vehicles, a year-on-year increase of 5.9%. At the same time, the enterprise will also transform to an intelligent low-carbon travel technology company to achieve carbon peak in 2027 and carbon neutralization in 2045.
While setting goals for independent brands, Zhu Huarong also brought Chongqing Changan Automobile Company Limited(000625) new electrification brand “Chang’an dark blue” to the conference site, which will release five new cars before 2025; In terms of brand going to sea, Chongqing Changan Automobile Company Limited(000625) will establish 2-3 overseas manufacturing bases before 2025 and build Chongqing Changan Automobile Company Limited(000625) headquarters in developed markets such as Europe and the United States.
Overweight independent brands, promote new energy strategy, focus on user service and go to the global market How will Chongqing Changan Automobile Company Limited(000625) open another new chapter in 160 years?
refine Shangri La strategy and set sail for Chang’an dark blue
In October 2017, Chongqing Changan Automobile Company Limited(000625) Group officially released the “Shangri La” plan at the “China International Energy Saving and new energy vehicle exhibition”. Zhu Huarong announced at the scene that the group would build three new energy special platforms in 2020, stop selling traditional fuel vehicles in 2025, realize the electrification of full spectrum products, launch 24 new products in total, and the cumulative sales volume exceeded 4 million, Achieve the market target of “6543” of Chang’an new energy.
Five years after the release of the plan, Chongqing Changan Automobile Company Limited(000625) once again gave the industry an “answer sheet” for the future. Zhu Huarong gave more details about the future trend of the brand at the Chongqing Changan Automobile Company Limited(000625) global partners conference.
From a macro point of view, Chongqing Changan Automobile Company Limited(000625) will actively respond to the national policies, lay out green ecological construction, and strive to achieve carbon peak in 2027 and carbon neutralization in 2045. In 2025 and 2030, the enterprise will achieve the sales target of 3 million and 4.5 million independent brands, of which new energy vehicles account for 35% and 60% respectively.
In order to promote carbon peak and carbon neutralization, Chongqing Changan Automobile Company Limited(000625) also launched Chang’an dark blue new energy brand as the vanguard of the group to achieve the goal of “double carbon”. It can be said that the Chongqing Changan Automobile Company Limited(000625) global partnership conference is the extension and upgrading of the 2017 “Shangri La” plan under the new situation. It is reported that Chongqing Changan Automobile Company Limited(000625) will actively integrate with the market and increase the communication frequency with investors, users and other relevant parties.
If the “Shangri La” plan is more inclined to advance in exploration, at this time Chongqing Changan Automobile Company Limited(000625) released the Chang’an dark blue brand, which represents this stable and stable enterprise, seeking change in stability, and sounded the horn of fully entering the new era.
At present, Chongqing Changan Automobile Company Limited(000625) group has many fronts, such as Chang’an passenger cars, Chang’an dark blue, avita, Auchan, commercial vehicles and Kaicheng, among which the top soldier is Chang’an dark blue, which is about to meet with consumers.
In the planning of Chongqing Changan Automobile Company Limited(000625) , digital pure electric Changan dark blue is the carrier of brand renewal, the application area of new technology and the pioneer of double carbon strategy. The brand-new architecture of low-carbon technology and Changan’s digital life, which embodies the brand-new life and services for users.
In terms of products, Chongqing Changan Automobile Company Limited(000625) 2025 will launch more than 30 products, including 5 models of Chang’an dark blue, and two models code named c385ev and c673ev will be launched in 2022; Avita technology, jointly built with Contemporary Amperex Technology Co.Limited(300750) , Huawei, currently plans four vehicle products, mainly covering medium and high-end market segments; Changan uni series and Changan Oushang have hybrid models launched this year; It is worth mentioning that China’s first mass-produced hydrogen fuel cell car built by Chongqing Changan Automobile Company Limited(000625) will also be unveiled soon.
As the saying goes, if you don’t make a sound, you’ll make a blockbuster. In the past few years, Chongqing Changan Automobile Company Limited(000625) has not done much on new energy products, and the outside world is also full of curiosity about the company’s new energy strategy. Today, Chongqing Changan Automobile Company Limited(000625) not only brings brand-new new energy brands, but also carries out diversified layout of hybrid, pure electric and hydrogen energy under existing brands, covering micro cars to high-end cars, so that the industry can see the steady progress of century old enterprises.
Technically, Chongqing Changan Automobile Company Limited(000625) has made a lot of achievements. Such as the new generation of integrated electric drive, 800V high-voltage fast charging platform, 1000km mileage, integrated chassis, and even the R & D and industrialization of solid-state / semi-solid batteries.
It is understood that Chongqing Changan Automobile Company Limited(000625) mpa, EPA and CHN have been implemented, and SDA is under development. The enterprise has created a new generation of deeply integrated electric drive, breaking through the development and application technology of power semiconductor, and the technology of 800V high-voltage fast charging platform and oil-cooled motor is about to complete a breakthrough. Under the new technology, it can help users realize the energy supplement efficiency of charging for 5 minutes and driving range of 150200km. At the same time, the maximum driving range of the vehicle can reach 1000km.
Under the integrated design of battery chassis, seven in one electric drive and seven in one vehicle domain controller system, the weight and cost of the vehicle are effectively reduced. The mass production of solid-state and semi-solid batteries is at the forefront of the battery technology revolution.
In the field of hydrogen energy, Chongqing Changan Automobile Company Limited(000625) has also established and improved the hydrogen energy R & D, manufacturing and testing system covering “parts system whole vehicle”, and made great efforts to build fuel cell technology and products with “zero pollution, low hydrogen consumption, high efficiency and high safety”.
In the past few years, Chongqing Changan Automobile Company Limited(000625) has won the market through uni series, CS Series and other popular products, and has become a leading enterprise in the sales volume of China’s independent brands. Its cs75 model has been ranked the top in the market segments for a long time. Today, both uni-t and uni-k, which are becoming more and more mature, and uni-v, which is emerging, have won unanimous praise from users. Product orders are hot, far exceeding the current factory capacity. Perhaps with the increase of production capacity, the situation of massive orders will be alleviated.
Behind the successful brand building and product building is the result of the enterprise’s long-term adherence to down-to-earth and stable style.
At a time when other enterprises went out to sea to acquire enterprises with a high profile, paid a lot of money to “dig people” in the market, and poured bitter water on the delivery delay due to the difficulty of chip supply, Chang’an was just doing research and development, improving product quality and user service, and practicing the four simple but heavy words of “technology Chang’an”.
focus on green, technology and user service ecosystem construction, and the enterprise will transform from serving customers to operating customers
In addition to the brand, product and technology layout of new energy, Chongqing Changan Automobile Company Limited(000625) is also working to build an ecological environment with “green”, “science and technology” and “user service” as the core, so as to better implement corporate responsibility, master core technology and realize the independent control of the industrial chain.
As mentioned above, Chongqing Changan Automobile Company Limited(000625) is committed to achieving carbon neutrality in 2045 and has a long-term plan for environmental protection and green ecology. Under the guidance of the “double carbon” concept, enterprises try to transform to green energy ecology, green service ecology and green supply chain ecology together with partners.
In terms of green energy ecology, Chongqing Changan Automobile Company Limited(000625) tries to establish a green battery ecology with clear responsibilities and environmental protection with the whole battery industry chain partners of upstream raw materials, midstream power battery manufacturing, and then downstream power battery recycling, echelon utilization and recycling.
At present, China Shanxi Guoxin Energy Corporation Limited(600617) automobile can use green power to generate renewable energy. Chongqing Changan Automobile Company Limited(000625) will work with strategic partners such as State Grid and Olympic Games to develop industry-leading fast charging and power exchange technologies around the energy supplement pain points of users, pilot an energy supplement center integrating optical storage and charging, and create a one-stop green energy supplement service ecology for users.
In terms of production and manufacturing, Chongqing Changan Automobile Company Limited(000625) is also cooperating with upstream and downstream supply chain partners to transform to green energy and green manufacturing system, including green design, green procurement, green manufacturing, green logistics and recycling of renewable energy and packaging materials. The enterprise expects to reduce the carbon emission intensity of single vehicle manufacturing by 30% by 2025.
In terms of science and technology ecology, Chongqing Changan Automobile Company Limited(000625) is accelerating the implementation of Beidou Tianshu intelligent strategy. At present, the enterprise is planning to set up an independent technology company, optimize the organization and talent mechanism, and build a market-oriented subject of scientific and technological innovation.
It is also of great significance for enterprises to control their own supply chain Chongqing Changan Automobile Company Limited(000625) focuses on the “neck” chip technology. The technology company will take the new car as the traction, especially focus on the chip, core algorithm and other key technologies, build a hard core and high-end industrial chain cluster of “core device and core map cloud net sky”, master the independent and controllable full stack intelligent ability, cultivate new scientific and technological strength, and create a new image of Chongqing Changan Automobile Company Limited(000625) technology.
At present, the enterprise has established in-depth cooperative relations with global excellent enterprises such as Huawei, Tencent, Bosch, mainland China and China soft international.
In the new era, the competition in the automobile industry is becoming more and more fierce and cruel. Zhu Huarong said that in the past year, there were 85 brands in the traditional fuel vehicle market, 34 brands with monthly sales of less than 1000 units and 9 brands died out. It is estimated that in the next 3-5 years, 80% of brands will be shut down and transferred. Only by conforming to the trend of the times, continuous innovation and accelerating transformation, can Chinese brands survive and develop in the fierce market competition.
Under such pressure, Chongqing Changan Automobile Company Limited(000625) in addition to working hard on products, technology and corporate responsibility, it puts users first in the reform. Zhu Huarong said bluntly that enterprises should transform from serving customers to operating customers. He put forward three advanced steps for Chongqing Changan Automobile Company Limited(000625) to “realize from passive service to active service, from service vehicle to service person, and from contract bond to emotional bond”.
For example, the five promises of honest service, 24-hour service, building a standard business system for customer experience, strengthening user interaction, and forming the construction of an ecosystem.
In Chongqing Changan Automobile Company Limited(000625) ‘s service, peace of mind is the foundation. Therefore, the enterprise proposed in 2021: price transparency and refusal of bundling; Fast delivery and overdue compensation; One time repair and assured spare parts; Timely response, warm reception and considerate service; Five major commitments such as safe travel and rapid rescue. At the same time, the enterprise also provides 24-hour user service with telephone number 951999.
Meanwhile, Chongqing Changan Automobile Company Limited(000625) tries to establish a “bond” with users. While building the customer experience standard business system and ca-nps index system, it has carried out a series of user experience activities such as Chang’an openday and sueprday, and carried out member day activities every month. As of February 2021, the number of enterprise members has reached 245697 million. And enhance user stickiness through “Car + life” content such as equity products and public welfare activities.
[summary]
Chongqing Changan Automobile Company Limited(000625) as a responsible enterprise, it has released its own strategic plan for new energy vehicles at this time, showing its steady and non boastful style.
In addition to China’s layout, enterprises also look overseas. Zhu Huarong stressed that in addition to China, 2 / 3 of the global auto market is overseas. In order to become an international brand, enterprises need to “go to sea”. According to the plan, Chongqing Changan Automobile Company Limited(000625) will establish 2-3 overseas manufacturing bases before 2025 and build Chongqing Changan Automobile Company Limited(000625) headquarters in Europe, America and other developed markets.
The success of uni and CS series has been the first shot. It is worth looking forward to how traditional enterprises will transform in the new era and how the electrification of science and technology Chang’an will advance rapidly.
