On April 21, Beijing Yuanlong Yato Culture Dissemination Co.Ltd(002878) released the annual performance report for 2021. In 2021, Beijing Yuanlong Yato Culture Dissemination Co.Ltd(002878) achieved an operating revenue of 2.286 billion yuan, a year-on-year increase of 14.84%; The gross profit was 498 million yuan, a year-on-year increase of 12.38%; Among them, the marketing business (including gift supply, promotional services and new media marketing) continued to grow, with a revenue of 2.057 billion yuan, a year-on-year increase of 8.06%; Benefiting from the holding of Beijing 2022 Winter Olympics, the company’s sales of licensed products for the Winter Olympics reached a new high. The revenue of licensed souvenirs and precious metals for the Beijing Winter Olympics was 226 million yuan, a year-on-year increase of 168.28%.
According to Bing dwen dwen Shuey Rhon Rhon, IP products not only bring high quality reputation and flow to Beijing Yuanlong Yato Culture Dissemination Co.Ltd(002878) , but also enhance brand image and social awareness, which will create favorable conditions for the development of new customers in the future. In 2021, the company further enriched and optimized the customer structure and continued to increase the number of customers in industries with huge demand for gifts such as finance and the Internet. During the reporting period, the company has opened up new customers such as millet, Kwai Fu, spelling, sunshine insurance, The Pacific Securities Co.Ltd(601099) insurance, China Taiping, etc. In the company’s traditional advantageous industries, it has opened up new potential customers such as C&S Paper Co.Ltd(002511) , deppon logistics, Sichuan Swellfun Co.Ltd(600779) , Kohler, Henkel and Kexing biology. At the same time, the application scenarios of the company’s promotional products and services are further expanded in the fields of credit card point exchange, dealer rewards, business casual gifts, employee welfare of large enterprises and so on.
It is reported that in order to consolidate the core competitiveness such as creative design, expand the business scope and layout the innovative business that can bring long-term growth of the company’s business in the future, Beijing Yuanlong Yato Culture Dissemination Co.Ltd(002878) continuously increased the investment in R & D expenses in 2021. The expenses of sales, management and R & D totaled 339787100 yuan, an increase of 48.01%. Although a number of investments have affected the performance of Beijing Yuanlong Yato Culture Dissemination Co.Ltd(002878) in the short term, the outstanding strength in R & D, team and supply chain management, as the “propeller” and “stabilizer” of the company’s development, is essential to strengthen the core competitiveness and expand the leading advantage.
In addition, while the main business of gifts grew steadily, Beijing Yuanlong Yato Culture Dissemination Co.Ltd(002878) new media business also showed a growth trend. According to the annual report, the annual revenue of new media marketing (qianma network) in 2021 was 737 million yuan, a year-on-year increase of 36.70%, and the operating revenue increased from 183 million yuan in 2018 to 737 million yuan in 2021, with an annualized compound growth rate of nearly 60%. In December 2021, Beijing Yuanlong Yato Culture Dissemination Co.Ltd(002878) controlling shareholder Yuanlong investment acquired the remaining 40% equity with its own funds and became a shareholder. Yuanlong completed the overall acquisition of qianma network.
It is worth mentioning that in 2021, Beijing Yuanlong Yato Culture Dissemination Co.Ltd(002878) relying on its advantages in creative design, information technology and new media marketing, actively arranged the field of meta universe innovation. In December 2021, the company established a wholly-owned subsidiary “Yuanlong universe digital technology (Shanghai) Co., Ltd.” (hereinafter referred to as “Yuanlong universe”). Yuanlong universe, as the operation subject of the company’s yuanuniverse related business, will provide the brand and users with the dual experience of “virtual reality and coexistence” through creative + scientific and technological methods, so as to realize the layout and implementation of the company’s Yuanlong universe innovative business. In addition, the company, as the deputy director unit of China Mobile union yuancosmos Industry Committee and the deputy director unit of China Broadcasting Association digital yuancosmos Work Committee, will actively use relevant resources to carry out comprehensive cooperation with members of the two committees, deeply explore the frontier development trend of yuancosmos and promote the expansion of yuancosmos business.
In the future, Beijing Yuanlong Yato Culture Dissemination Co.Ltd(002878) said that it would continue to cultivate the dual main business of gifts and new media, leverage the deeper business coordination and integration of gifts and new media with qianma network, and build a large and new media business segment of listed companies. At the same time, Yuanlong universe will further actively explore the business entrance and commercialization path of Yuanlong universe, and lead the company to a new stage of science and technology marketing development.
