The peach blossoms are in full bloom and the spring feeling is strong. Recently, the 24th International Peach Blossom Festival in Pinggu, Beijing officially opened. The situation of epidemic prevention and control is grim. Will the 10000 mu peach blossom sea “open alone”?
“Thanks to the slow live broadcast on the cloud, more people enjoy the beauty of Pinggu peach blossoms.” Sun Limei, director of Pinggu culture and Tourism Bureau, told reporters. In October last year, the Ministry of agriculture and rural areas signed an agreement with Beijing Municipality on building China Pinggu agriculture Beijing Centergate Technologies (Holding) Co.Ltd(000931) . Over the past six months, Pinggu District has accelerated agricultural scientific and technological innovation, signed a framework cooperation with Alibaba in developing Jiangsu Nonghua Intelligent Agriculture Technology Co.Ltd(000816) , promoting digital village governance and realizing the integration of agriculture, culture and tourism, and jointly built a digital village demonstration site. The “peach blossom on the cloud” is one of the achievements of building a digital village.
read Pinggu peach after reading Pinggu flower
On the cloud, netizens everywhere started a 168 hour cloud flower viewing experience through live broadcast. Around the middle of April, Pinggu becomes a world of peach blossoms. The peach blossoms all over the mountains are as pink as rosy clouds, with a spectacular aroma. Pinggu international Peach Blossom Festival has also become one of the most popular card punching activities for tourists. “Everyone knows that Japanese cherry blossoms are beautiful, and Pinggu peach blossoms are enchanting. After watching Pinggu peach blossoms, netizens all over the country can think about how sweet our Pinggu big peach is.” Sun Limei, director of Pinggu culture and Tourism Bureau, told reporters that this year’s Peach Blossom Festival cooperated with Alibaba to carry out a 168 hour cloud live broadcast on Youku and Taobao live broadcast, so that Pinggu peach blossoms can really bloom in front of netizens all over the country, and netizens can also learn more about Pinggu folk customs. Flying pig and Taobao platform set up an exclusive venue for “Pinggu Peach Blossom Festival”, and launched online tourism routes and agricultural products.
one click smart tour to improve the tour experience
Pinggu District government and Alibaba have built platforms such as “Pinggu one key smart Tour” and “Pinggu must tour list” on Pinggu cultural and tourism resources, creating a digital solution integrating “food, accommodation, travel, shopping and entertainment”, providing convenient digital services for tourists. At present, the beta version of key scenic spots such as Jinhai lake and Yaji mountain has been launched. It sits on tourism resources such as Jingdong Grand Canyon, Jingtai mountain and Xuanyuan Yellow Emperor’s mausoleum. The Shandong Zhuang Town project with azaleas blooming all over the mountains is also under preparation.
“The scenic spots around Jinhai lake are very scattered. This is the first time to link our scenic spots together and present them online. Open the hand drawn map in the ‘one click smart Tour’, and you can see the scenic spots, food, parking lots, hotels, even toilets and ticket offices at a glance.” Yang Tingting, deputy mayor of Jinhaihu Town, said that before, such information could only be presented through offline manuals or media. One click smart tour is equivalent to establishing an officially certified digital publishing platform for the scenic spot. With the change of seasons, it can also provide tourists with different route references. In addition, the “Pinggu must visit list” includes some gold medals, silver medals and high-quality guest houses of Jinhai lake. The efficiency improvement brought by digitization can be directly transformed into economic benefits. Sun Limei believes that the digital mode can greatly improve the tourist service experience, give play to the ability of the cultural tourism industry to stimulate consumption, and further realize the integrated development of Pinggu agriculture, culture and tourism. At present, the project is still in phase I. in the future, we hope to synchronize the recommended lines and Shenzhen Agricultural Products Group Co.Ltd(000061) sales recommendation information, and strengthen the binding of primary, secondary and tertiary industries.
digital village to create a more convenient application scenario
Moving the peach blossom beauty to the cloud is one of the attempts of Pinggu District in the construction of digital village. In order to improve the grass-roots governance ability and the informatization level of public services, Pinggu District also launched the pilot work of “people through digital village governance” with Alibaba group. The minminmintong platform launched last November saved a lot of time for Liu Jia, the village housekeeper of Xifan Gezhuang village, yukou Town, and also solved some problems for the villagers. Previously, the villagers were informed that vaccination and subsidies mainly depended on loud speakers. They shouted many times a day. The nearby villagers had great opinions, but the villagers living far away complained that they couldn’t hear clearly and had to ride three rounds to the village committee to ask. “Now the nail group can be notified with one click, and any questions can be answered in real time.” Liu Jia also said, for example, that in the past, the United women’s development questionnaire received at most dozens of copies a week, but now more than 100 copies can be filled out in the group in half a day. “At first, many old people didn’t want to install nails. When they saw the news from their neighbors, they were more informed than themselves. Many old people went to the village committee to ask for installation.”
According to Du ang, deputy mayor of yukou Town, preliminary digital application construction has been carried out in combination with grass-roots governance scenarios such as openness of three services, neighborhood and friends circle and epidemic prevention and control. “If the villagers have anything, they can send it directly to the ‘neighborhood’, such as carpooling into the city, feedback on environmental improvement, etc.” Through the platform of “people to people”, the relationship between rural cadres and the masses has been further narrowed, and the enthusiasm of villagers to participate in village affairs has been stimulated. In the future, we will continue to digitize and digitize the grass-roots governance work, realize various functions such as integral governance, you nail me, grid governance, epidemic prevention and control, application package for reducing the burden of grass-roots cadres in the town, and find a unique model of Pinggu digital village construction in practice.
digital village governance has a long way to go
Xiang Huangmei, vice president of Alibaba group, said that the Peach Blossom Festival on cloud, Gaode guide and nailing common people link are just the beginning of Pinggu and Alibaba’s digital village construction practice. Previously, Alibaba has accumulated some experience in the practice of rural revitalization through its 20-year digital ability, such as improving the digital village brain through map identification and data collection and analysis, and building the digital infrastructure of Rural Revitalization. Through the pilot digital orchard, promote cooperation in e-commerce marketing, brand building, production and marketing docking and other fields, and realize the digitization of the whole industrial chain of agricultural seed production, supply and marketing. Alibaba hopes to have more innovative exploration in Pinggu and build this project into a digital village demonstration site with demonstration leadership and capital characteristics.
This year’s No. 1 central document emphasizes that digital technology should be integrated into the whole process and links of agricultural and rural development, so as to transform digitalization of rural industry, ecology, governance and culture. Ma Jiujie, a professor at the school of agriculture and rural development of Renmin University of China, mentioned that the trends and opportunities brought by digital village governance and agricultural full link digitization have been confirmed, but China’s digital village construction is still in the exploratory stage and requires the joint participation of the government, enterprises and institutions in bold practice. The “Pinggu digital village demonstration site” closely combines the innovative application of digital technology by enterprises with the practice of Rural Revitalization, It is an innovative move to promote comprehensive rural revitalization under the digital wave. I hope these explorations can output more new ideas, methods and measures.
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