Recently, the office of Shanxi Provincial Tourism reform and development leading group issued the notice on relevant plans to promote the high-quality development of cultural tourism, and issued six plans, opinions and plans to comprehensively promote the high-quality development of Shanxi’s culture and tourism, They are the work plan for the construction of leading scenic spots in Shanxi Province, the guiding opinions on revitalizing the tourism resources of scenic spots and improving the development and management level, the work plan for the promotion of culture and tourism in Shanxi Province, the work plan for improving the quality and efficiency of tourism accommodation, the work plan for improving the quality and efficiency of tourism catering, and the holding plan of the provincial tourism development conference.
Among them, the work plan for the construction of leading scenic spots in Shanxi Province proposes to select a number of high-quality scenic spots with good basic conditions, great pulling effect and strong demonstration effect, so as to form a leading driving effect and speed up the construction of international well-known cultural tourism destinations. In accordance with the idea of “government led, industry guidance, market players and regional linkage”, we will take measures such as quality improvement, business upgrading, market promotion and policy support to build a leading scenic spot. During the 14th Five Year Plan period, it is planned to build 1-2 world-class scenic spots and implement the 9 + 13 echelon building plan, so as to provide strong support for the construction of internationally famous cultural tourism destinations. Strengthen the construction of tourist roads and realize the full coverage of national and provincial roads in tourist attractions above class 3A within five years; Realize the full coverage of 5g network in the core areas of leading scenic spots and key scenic spots within 3 years; Build 24-hour brand chain convenience stores, pharmacies, smart unmanned supermarkets and other service supporting facilities. Promote the linkage between leading scenic spots and adjacent scenic spots to realize resource sharing, line connectivity, mutual delivery of tourists and market promotion.
The guiding opinions on revitalizing the tourism resources of scenic spots and improving the development and management level put forward that the management and operation of well-known tourism operation teams will be introduced to further strengthen the development and management of tourism resources, effectively revitalize the tourism resources of scenic spots and comprehensively improve the quality of scenic spots. Focus on cultural self-confidence and cultural tourism integration, build a cultural tourism brand in Shanxi, and promote the high-quality development of scenic spots, resorts, rural tourism, red tourism and so on. Cities are encouraged to introduce corresponding incentive measures. Scientifically evaluate the introduced tourism operation team and reward it with reference to comprehensive indicators such as operating income, tax contribution and local employment.
The work plan for the promotion of culture and tourism in Shanxi Province proposes to seize the opportunity of building a new development pattern with China’s big cycle as the main body and China’s international double cycle promoting each other, and implement specialized, differentiated and characteristic publicity and promotion in different regions and areas around the theme image of “ancient Chinese civilization · good scenery of Shanxi”, so as to attract more foreign tourists to pay attention to Shanxi, enter Shanxi and fall in love with Shanxi. According to the model of “City + core scenic spot + tourism corridor”, sort out resources, excavate connotation, and strive to build a three-dimensional and multi-level market brand system. Implement the plan of “mountain and river watch Shanxi neighbor blind date” to move around more good neighbors and deeply cultivate the traditional tourist source market; Actively integrate into the “circle of friends” of Beijing, Tianjin and Hebei, and build a coordinated development pattern of “Beijing, Tianjin, Hebei and Shanxi”; Strengthen exchanges and cooperation with neighboring provinces, and strive to promote the implementation of Shanxi, Shaanxi, Henan and Mongolia cooperation agreements and the effectiveness of the “Taihang Mountain Tourism joint promotion mechanism”; For the Yangtze River Delta, Guangdong Hong Kong Macao Great Bay area, northwest, southwest, northeast, Middle East and other markets, the “thousands of miles to invite Jin Qingchang Tour” remote tourists and the “Jin travel time” attraction plan will be implemented.
The work plan for improving the quality and efficiency of tourism and accommodation puts forward that with the goal of “living comfortably”, through layout optimization, brand guidance, mode innovation, cultural integration, standard operation and intelligent management, we should strive to meet the current trend of stratification and concentration of tourists, consumption upgrading and industrial upgrading needs, optimize tourist experience, improve service satisfaction, and accelerate the improvement of supporting facilities, capacity expansion and demand increase and format innovation of tourism and accommodation industry, Enhance the scale effect and development level of the industry. Implement the action of brand driven scale expansion. According to local conditions, guide the reasonable distribution, standardized construction and balanced development of accommodation formats of different grades, scales and business models, and form a multi format accommodation system such as high-star tourist hotels, business hotels, theme hotels and tourist home stay.
The work plan for improving the quality and efficiency of tourism catering aims to build a modern tourism catering supporting service system through strengthening the food supply, stressing the food culture, enriching the consumption scene and optimizing the service environment, so as to form a consumption effect of “paying attention to eating, enjoying and satisfying shopping”, and effectively improve the contribution, innovation and reputation of catering in the tourism consumption of the whole province, Let tourism catering become an important window to show the unique cultural charm of Shanxi. Support leading local catering brands to become bigger and stronger, and form a tourism catering product system with prominent Shanxi cuisine culture and distinctive local characteristics; Support international and Chinese well-known tourism and catering brands to set up brand first stores, flagship stores, concept stores and flash stores in Shanxi, so as to strengthen the consumption and supply of tourism and catering.
The holding plan of the provincial tourism development conference clearly states that the theme of Shanxi Tourism Development Conference should take “ancient Chinese civilization · good scenery of Shanxi” as the main line, focus on rural tourism, health tourism, leisure tourism, convention and exhibition tourism, cultural and tourism integration and other elements, determine the theme of the conference in the way of theme rotation, clarify the host city, launch key products, reflect local characteristics, promote construction and tourism, Gradually promote the all-round development of the cultural tourism industry. After the host city is determined, the provincial government will issue an opinion to support the host city to accelerate the development of tourism every year, clearly include the tourism related projects of the host city into the provincial key project plan, and provide support from the aspects of policy, capital, land and so on. At the same time, the provincial finance arranges a certain amount of special funds every year for conference reception, brand marketing and market promotion in the host place.
