recently, the concept market of prefabricated vegetables has strengthened, and more than one concept stock rose by the limit on April 20. At present, it is the disclosure season of the annual report, and a number of prefabricated vegetable companies have also released the transcripts of the past year
On the evening of April 20, Shandong Delisi Food Co.Ltd(002330) ( Shandong Delisi Food Co.Ltd(002330) ) released its annual report. In 2021, the revenue was about 3.13 billion yuan, a year-on-year decrease of 4.59%, and the net profit was about 43.74 million yuan, a year-on-year increase of 50.3%. It is proposed to distribute 0.1 yuan (including tax) for every 10 shares.
Shandong Delisi Food Co.Ltd(002330) pointed out that at this stage, with the rising labor cost, chain trend, increasing proportion of takeout, cost reduction and efficiency increase in operation, strengthening food safety supervision and many other problems faced by the catering industry, the prefabricated vegetable industry is still dominated by the b-end market.
at present, there are many participating enterprises in the prefabricated vegetable industry, and the competition pattern is relatively scattered. Due to the dietary preferences of various regions, the regional attributes of prefabricated vegetable related products are strong. Under this background, Guangdong, Shandong, Henan and other places have launched the prefabricated vegetable industry planning, and the industry is growing rapidly
investment doubled to accelerate the research and development of prefabricated vegetable products
Shandong Delisi Food Co.Ltd(002330) said in the annual report that in order to cope with the rapidly growing market demand for prefabricated vegetables, the company has accelerated the construction of private placement and investment projects. The 100000 t / a meat products processing project in Shandong has the production capacity and has been put into production, and the 2 million T / a pig slaughtering and meat products processing project in Shaanxi is stepping up the construction.
It is disclosed that last year, Shandong Delisi Food Co.Ltd(002330) chilled meat and frozen meat products contributed to the main revenue, with a revenue of 1.747 billion yuan, accounting for 55.82% of the main revenue. In addition, the revenue of beef series products increased rapidly, realizing a revenue of 178 million yuan, a year-on-year increase of 53.22%.
By region, Shandong Province and North China are Shandong Delisi Food Co.Ltd(002330) main sales areas, accounting for more than 70% of the revenue. The northeast region has a rapid growth, with a year-on-year increase of 48.94% and nearly 7% of the revenue. However, Shandong Delisi Food Co.Ltd(002330) products have not entered the southern region.
It is worth noting that in 2021, Shandong Delisi Food Co.Ltd(002330) R & D investment was 84.38 million yuan, an increase of 203.66% year-on-year. In this regard, Shandong Delisi Food Co.Ltd(002330) said that first, during the reporting period, the company further standardized the R & D process of new products, uniformly managed the R & D work of all subsidiaries and business divisions, and standardized the R & D investment. Second, during the reporting period, the company launched a variety of new products of prefabricated dishes, increasing the R & D expenditure.
In the business plan for 2022, Shandong Delisi Food Co.Ltd(002330) also said that it would continue to increase R & D investment, strengthen R & D innovation ability, shorten product R & D cycle, increase the reserve of prefabricated vegetables, conduct market research, build professional sales teams and formulate corresponding marketing strategies for key regions such as East China and southwest China with strong demand for prefabricated vegetables.
in addition, Shandong Delisi Food Co.Ltd(002330) it is estimated that the net profit in the first quarter of 2022 will be 28 million yuan to 31 million yuan, with a year-on-year increase of 35.71% to 50.25%. This is mainly due to the launch of a variety of prefabricated dishes and gift boxes of low-temperature meat products related to high value-added products, which increased sales and profits
The reporter noted that Shandong Delisi Food Co.Ltd(002330) in the investor exchange disclosed on February 9, the company said that the focus of the company’s Prefabricated vegetable business in the future is at the end of B. after the non-public offering and investment project is put into operation, the company has a capacity of 150000 tons of prefabricated vegetables, and the planned target of the prefabricated vegetable business in 2022 is 1.25 billion yuan.
prefabricated dish concept sector raises the limit tide
Recently, the concept sector of prefabricated vegetables has attracted much attention from investors. The share price of concept stocks has generally increased significantly, and many stocks have been trading in turns.
On April 20, Better Life Commercial Chain Share Co.Ltd(002251) , Yike food, Huatian Hotel Group Co.Ltd(000428) , Haixin Foods Co.Ltd(002702) , Shandong Huifa Foodstuff Co.Ltd(603536) all rose, and several stocks such as Guangzhou Restaurant Group Company Limited(603043) , Guangzhou Lingnan Group Holdings Company Limited(000524) followed.
It is worth noting that Better Life Commercial Chain Share Co.Ltd(002251) , which has achieved seven trading limits in the recent eight trading days, is also sought after for bringing the concept of prefabricated vegetables. From March 16 to April 20, the stock rose by 103.73% and doubled its share price in more than a month.
It is understood that Better Life Commercial Chain Share Co.Ltd(002251) provides retail services for consumers in the form of supermarkets, department stores and other retail businesses. In April last year, Better Life Commercial Chain Share Co.Ltd(002251) signed a strategic cooperation framework agreement with Shuhai supply chain, a catering and food material B2B company under Haidilao. The two sides will cooperate in the scene optimization of clean vegetables and prefabricated vegetables factory, the cooperation of front warehouse logistics and joint procurement of goods, which is endowed with the attribute of “prefabricated vegetables concept stock”.
In addition, according to the data of China stock market news choice, the concept stocks of prefabricated dishes in Shanghai and Shenzhen have expanded from more than 20 at the beginning of the year to 34 today. “Prefabricated dishes” not only make the share prices of most companies soar, but also contribute to the performance.
For example, Zhanjiang Guolian Aquatic Products Co.Ltd(300094) through vigorously promoting prefabricated vegetable products, the declining trend of its performance was curbed in 2021. It is expected to achieve an operating revenue of 4.3 billion yuan to 4.5 billion yuan in 2021, which is basically the same as that in 2020, with a net profit of 14 million yuan to 20 million yuan, which is a significant reduction from the loss of 270 million yuan in 2020.
On February 17, the revised prospectus disclosed by Zhanjiang Guolian Aquatic Products Co.Ltd(300094) showed that the total amount of funds raised in this issuance was no more than 1 billion yuan. After deducting the issuance expenses, all of them would be used for the central kitchen project of Guangdong Gome Aquatic Food Co., Ltd., the aquatic products deep processing expansion project of Guolian (Yiyang) Food Co., Ltd. and replenishing working capital. It is disclosed that the investment project lays the foundation for Zhanjiang Guolian Aquatic Products Co.Ltd(300094) increasing the investment in prefabricated dishes and extending into the field of new food consumption. After the implementation and operation of the fund-raising investment project, 24000 tons of fish and shrimp prefabricated dishes will be added.
on the evening of April 19, Shandong Huifa Foodstuff Co.Ltd(603536) released its annual report, with a revenue of 1.65 billion yuan in 2021, a year-on-year increase of 17.15% Shandong Huifa Foodstuff Co.Ltd(603536) said that with the gradual implementation of the company’s strategic transformation, the company has increased investment in the research, production and marketing of prefabricated dishes and the supply chain services of healthy ingredients, and the sales scale has achieved steady growth
At the same time, for different scenarios such as hotels, group meals and families, we will increase the research and development of prefabricated vegetable products such as prefabricated raw materials, prefabricated semi-finished products and prefabricated finished products. Open up the whole chain of “upstream Jiangsu Nonghua Intelligent Agriculture Technology Co.Ltd(000816) , midstream food supply chain standardized processing and customization, and downstream smart catering”, which can not only meet the ordinary meal prefabrication needs of bulk b-end and C-end customers, but also meet the functional meal and nutritional meal prefabrication needs of hospitals, nursing homes, schools and other special groups.
In addition, Shandong Huifa Foodstuff Co.Ltd(603536) also disclosed that the company signed a comprehensive strategic cooperation with the people’s Government of Shaxian District, Sanming City, Fujian Province to build a super IP for Shaxian snacks, and carried out comprehensive cooperation in snack category research and development, new product production line construction, supply chain distribution services, brand promotion, store development and operation, industrial capitalization and other fields. The company made a strategic layout for Shaxian snack industry chain and supply chain business, which is steadily advancing.
China’s multi provincial strategic planning and development of prefabricated vegetable industry
Under the catalysis of “home economy” and policy encouragement, the prefabricated vegetable industry is becoming more and more popular.
According to AI media consulting data, from 2019 to 2021, the market scale of Chinese prefabricated dishes increased from 244.5 billion yuan to 345.9 billion yuan, with an average annual compound growth rate of 18.94%. It is expected that by 2026, the market scale of Chinese prefabricated dishes will exceed trillion yuan to 1.07 trillion yuan.
China Securities Co.Ltd(601066) believes that from the complexity of processing, prefabricated dishes can be divided into four categories: ready to serve, ready to cook, ready to heat and ready to eat. The agency believes that cooking and instant heating have the most development potential from the dimensions of market potential space, product added value and technical complexity; The added value of ready to serve (clean dishes) is low; Instant food overlaps with traditional convenience food, which is close to staple food rather than dishes. At present, there are differences on the extension boundary of prefabricated dishes in the market. According to the calculation, we believe that the scale of prefabricated dishes in a narrow sense is about 220 billion, of which the scale of instant cooked meat products is the largest.
On the other hand, the popular prefabricated vegetable industry has been continuously recognized and supported by the government, and is gradually realizing healthy, standardized and orderly development.
On January 14 this year, the national development and Reform Commission issued the notice on doing a good job in promoting consumption in the near future (fgy [2022] No. 77), which mentioned innovating and enriching New Year’s meals, encouraging the provision of multi category packages, self catering, online booking of new year’s Eve food materials and other services, and encouraging the production and sale of semi-finished products and “clean vegetables on the market”.
On April 16, under the joint guidance of the agricultural trade promotion center of the Ministry of agriculture and rural areas, the Shenzhen Agricultural Products Group Co.Ltd(000061) quality and safety center of the Ministry of agriculture and rural areas and the China Green Food Development Center, the first national public welfare prefabricated vegetable industry self-discipline organization – China prefabricated Vegetable Industry Alliance, which is supported by more than 10 provincial agricultural and rural competent departments and municipal governments and served as the expert committee of the research institute by several national scientific research and economic research institutions, was officially established.
In addition, Guangdong, Shandong, Henan and other places have also issued incentive policies to support the local prefabricated vegetable industry.
On March 25 this year, the general office of Guangdong Provincial People’s government issued the “ten measures to accelerate the high-quality development of Guangdong prefabricated vegetable industry” (hereinafter referred to as the “measures”),
As China’s first provincial prefabricated vegetable industry policy, it is proposed to accelerate the construction of an influential prefabricated vegetable industry highland in the country and even the world, so as to promote the high-quality development of Guangdong prefabricated vegetable industry and take the lead in the country.
on April 7 this year, Weifang, an important agricultural town in Shandong, issued the three-year action plan for the high-quality development of Weifang’s Prefabricated vegetable industry (20222024), which included the prefabricated vegetable industry into the cultivation and management of the city’s key industrial chain. The core area of the agricultural comprehensive zone will build the city’s Prefabricated vegetable core industrial park with high standards; Shouguang, Zhucheng, Xiashan and other places plan to build professional prefabricated vegetable parks with distinctive characteristics according to high standards
three years later, more than 10 specialty prefabricated vegetable parks will be built with high standards, and more than 5 10 billion specialty prefabricated vegetable parks in the city will be built. The cultivation Library of large, medium and small prefabricated vegetable enterprises shall be established by grades, and the advantageous enterprises shall be cultivated in echelons. In addition, in the work report of Weifang Municipal government, the expected goal of building “the first city of China’s Prefabricated vegetable industry” is put forward, “continue to expand the rural industry, build the first city of China’s Prefabricated vegetable industry, and strive to reach 300 billion yuan in the whole industrial chain within three years.”
Earlier, Shandong Huifa Foodstuff Co.Ltd(603536) chairman Hui Zengyu pointed out in an interview with the reporter of securities times · e that the catering industry is a large market with a scale of 5 trillion in the lower reaches of agriculture. With the advent of the era of mass catering consumption, new customers on the demand side are booming, and the infrastructure on the supply side is constantly improved. “Source integration supply chain + cold chain transportation + central kitchen construction + capital investment” will reshape the pattern of the catering industry. The development of prefabricated vegetable industry plays an important role in driving the common prosperity of farmers and promoting the process of agricultural and rural modernization.
This also means that prefabricated dishes are not only the popular spicy chicken in the current capital market, but also the strategic development goal of many provinces, cities and regions.
