The change of the epidemic situation in Shanghai affects people’s hearts. As one of the groups most in need of care, the demand of mother and child families for infant and child products is particularly critical in the closed-loop management of the epidemic situation. As early as the beginning of March, Shanghai Aiyingshi Co.Ltd(603214) entered the state of emergency supply guarantee at the first time. On March 23, Shanghai Aiyingshi Co.Ltd(603214) as a professional mother and baby chain enterprise, became the first batch of key enterprises in Shanghai to ensure the supply of living materials, comprehensively ensure the rapid supply of babies just needed, and start the baby loving “battle in Shanghai”.
So far, Jiading, Pudong, Chongming, Xuhui, Yangpu, Putuo, Minhang, Baoshan, Fengxian, Songjiang, Jinshan and other districts have successively released key guarantee supply channels for living materials, Shanghai Aiyingshi Co.Ltd(603214) as guarantee supply enterprises, more and more stores have opened purchase channels to fully ensure the immediate needs of mother and child families during the sealing period. In order everfount, Shanghai Aiyingshi Co.Ltd(603214) urgently redeployed milk powder trousers, and a car material was sent to stores after disinfection and sterilization.
After learning about the needs of many treasure mothers, Shanghai Aiyingshi Co.Ltd(603214) immediately establish a baby ration guarantee group according to the region, and try our best to meet the baby ration needs. It is learned that too many mother and baby families around are in urgent need of milk powder diapers, Shanghai Aiyingshi Co.Ltd(603214) some store principals and shop assistants, in order to ensure the normal operation of supplies, but also for a large number of babies in urgent need of rations to eat milk powder, spontaneously lived in the store after communicating with the community and strictly doing a good job in protection, customer service has many difficulties, and silently contributed to the normal supply of mother and baby supplies. At the same time, Shanghai Aiyingshi Co.Ltd(603214) has also established a number of group buying groups, striving to meet the needs to the greatest extent, so that infants and children can stay in “Shanghai” and overcome the difficulties.
Tianfeng Securities Co.Ltd(601162) research report believes that Shanghai Aiyingshi Co.Ltd(603214) as the leader of mother and child retail in East China, the merger and acquisition of Beibei bear and the expansion of online business are progressing smoothly. The subsequent integration of beibeixiong with the advantages of supply chain and the expansion of online business are expected to drive the company’s profits back to the rising channel.
