Where does "consumer business" change its name to "terminal business" and "Huawei payment" mean? Ren Zhengfei's "soft and hard" deployment of a new Bureau

Only 20 days after the new top ten legions "set out", Huawei announced another major business adjustment——

Huawei's "consumer business" was officially renamed as "Huawei terminal business", and the commercial office market was classified as "Huawei terminal business". Next, Huawei terminal will "enter the commercial office field under the reconstruction system".

"Actively adjust the formation" and "adopt flexible strategies and tactics". In the face of continuous pressure, Ren Zhengfei gave such countermeasures at the founding meeting of the second batch of ten legions at the end of last month.

Ren Zhengfei made a speech at the founding meeting of the second batch of corps

Huawei's terminal business, led by Yu Chengdong, managing director of Huawei, CEO of terminal business and CEO of intelligent vehicle solutions Bu, took the lead in responding: the development strategy of terminal business was significantly adjusted from TOC to TOC and tob, consumer products continued to focus on serving mass consumers, and commercial products focused on serving government and enterprise customers.

As a global company with businesses in more than 170 countries and regions, Huawei's annual revenue of any of the three sectors - operator business, enterprise business and consumer business exceeds 100 billion, and the industrial chain involves hundreds of listed companies. Its business adjustment is not only related to the performance trend of the industrial chain, but also affects the nerves of competitors.

Huawei terminals fully enter the commercial market

On April 20, the short 30 minute press conference brought a major strategic adjustment to Huawei's terminal business.

Yu Chengdong announced at the new conference of Huawei terminal commercial office products that he would fully enter the commercial field. Huawei's "consumer business" has also been officially renamed "terminal business". In the future, Huawei's terminal business will fully cover two modules: consumer products and commercial products

At present, with the cooperation of enterprise business, Huawei terminal has completed the full layout of the first stage in the field of commercial office.

Based on Huawei's software and hardware ecosystem and service system, Huawei terminal has provided many commercial solutions for the government and all kinds of large, medium and small enterprises, such as paperless office, smart classroom, computer classroom, mine staff safe operation coordination, interactive insurance scheme, etc.

"Next, as the restructuring system enters the field of commercial office, Huawei's terminal business will help more governments and large enterprises complete the digital transformation, and promote more small and medium-sized enterprises to achieve the goal of improving quality and efficiency with smart office solutions." Yu Chengdong said.

In terms of products, Huawei terminal officially established a commercial product line, and brought a full range of commercial terminal products including commercial notebooks, desktops and displays, tablets, smart screens, wearables, printers and so on.

The seven series of commercial product families released this time include: notebook matebook B series, desktop matestation B series, display B series, tablet C series, printer pixlab B series, smart screen B series and wearable watch B series.

Among them, Huawei matebook B series focuses on safety, fashion and thin features, and is equipped with an independent tpm2 0 safety chip, made of aluminum alloy body, equipped with low blue light eye protection screen. Huawei's commercial tablet C series supports handwriting and enterprise customization. It is equipped with harmonyos 2 system and has rich management and expansion capabilities. Huawei pixlab B5 printing all-in-one machine has rich functions, is equipped with harmonyos system, and supports the rapid connection of a variety of office equipment.

Yu Chengdong said that in 2021, Huawei was selected into the top 10 most valuable brands in the world, and in 2021, it invested in the world's top two in R & D, with 6952 patent applications. Commercial office will be the key area of Huawei's long-term strategic investment.

"In the future, Huawei will bring high-quality experience from consumer products to the commercial field, and create a better product experience for commercial customers based on Huawei's three DNA of terminal commercial product quality, wisdom and reliability." Yu Chengdong said that in the future, relying on the two ecosystems of hardware and software, Huawei will continue to enrich the product categories of commercial notebooks, desktops and displays, tablets, smart screens and wearables, focusing on providing commercial office solutions for the government and six major industries such as education, medical treatment, manufacturing, transportation, finance and energy.

Some market analysts pointed out that Huawei's terminal integration resources and ability to fully enter the commercial terminal market will bring new opportunities to the industrial chain and great pressure to competitors in the market.

Huawei payment is the first to be used at the b-end

It is worth noting that Huawei payment will be one of the important killer maces for Huawei terminals to fully enter the commercial market.

last year, Huawei won the payment license through the acquisition of xunlian Zhifu and entered the payment field, which attracted strong attention in the industry

Just as the industry speculated that HUAWEI's payment target was mobile payment, WeChat, Alipay or ushered in strong competitors, HUAWEI announced at the conference: HUAWEI payment will take the lead in the B terminal scenario.

It is reported that Huawei payment will provide a full range of payment products and services including payment, fund management, clearing and account management, covering the whole scene, multiple systems and multiple terminal devices, helping enterprises realize one-time access, meet various payment needs such as app, H5 / fast application and harmonyos service card, and create a full scene digital payment experience of multiple terminals such as mobile phone, tablet, notebook and smart screen.

At the same time, relying on Huawei's rich application ecology and terminal cloud service entrance, Huawei payment will also help enterprise customers reach users efficiently, reduce costs and increase efficiency.

However, according to the reporter, although Huawei payment is officially declared to be used in the b-end scenario, it does not mean giving up the expansion of the C-end mobile payment market

At present, Huawei payment has a certain scale. According to Huawei's official website, up to now, Huawei payment has supported binding with 134 banks in China, covering tens of millions of offline merchants, supporting more than 16 million POS terminals, supporting app online payment of more than 200 online merchants, and Huawei pay bank card also supports swiping mobile phones in more than 300 cities to take the public subway.

According to Huawei, offline merchants with UnionPay flash payment logo can use Huawei pay to pay. Online apps supporting Huawei pay payment include Huawei applications such as Huawei music, e-commerce shopping platforms such as meituan, fresh supermarkets such as original life, travel platforms such as Ctrip, movie apps such as cat's eye, etc., covering nine categories of popular life scenes.

In addition, Huawei pay has now been able to support the binding of 134china's 134banks, including the Bank Of China Limited(601988) , Shanghai Pudong Development Bank Co.Ltd(600000) , Hua Xia Bank Co.Limited(600015) , etc.

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