According to the information on administrative punishment cases released by Shanghai market supervision and Administration Bureau, the publicity content of Okamoto condom released by Shanghai Haiwang Xingchen pharmacy Co., Ltd. (hereinafter referred to as Haiwang Xingchen) involved “induced medical device advertising” and was fined 31000 yuan.
According to the administrative punishment decision issued by the Shanghai municipal market supervision and Administration Bureau, on December 8, 2021, the law enforcement personnel of the Shanghai Municipal Supervision and Administration Bureau inspected the business premises of Haiwang Xingchen. Haiwang Xingchen opened an online store “Haiwang Xingchen health pharmacy (Guangling store)” on the hungry and meituan takeout platform, and published the publicity content of “Okamoto Okamoto’s real 001 popular pop money is folded by seven” with pictures in the rolling window on the home page of the online store.
After investigation, the publicity content released by Haiwang Xingchen in the above online store should contain suggestive words such as “please read the product manual carefully or purchase and use under the guidance of medical personnel” and “see the manual for taboo contents or precautions”. However, its meituan takeout platform online store does not contain the above content, and the hungry platform is difficult to identify and not clear enough.
At the same time, the Okamoto condom advertisement released by Haiwang Xingchen on meituan and hungry take out platforms contains the content of “popular popular pop” and “seven fold”, which tries to promote this condom product as a hot product and encourage consumption through “popular pop” and “seven fold” and other inductive content, Comply with the situation of publishing medical device advertisements with inductive content referred to in Item (6) of Article 11 of the Interim Measures for the administration of the examination and approval of advertisements for drugs, medical devices, health food and formula food for special medical purposes.
Accordingly, Shanghai Hongkou District market supervision and Administration Bureau fined him 31000 yuan, ordered him to stop publishing and order him to make corrections.
Tianyancha shows that Shenzhen Haiwang Yidian Medicine Co., Ltd. is the controlling shareholder of Haiwang Xingchen and holds 100% equity of the company. In addition, according to Shenzhen Neptunus Bioengineering Co.Ltd(000078) “announcement on loans and related transactions provided by related parties to the company”, Shenzhen Haiwang Xingchen Business Development Co., Ltd. holds 97% equity of Haiwang Yidian medicine, and the actual controller of the company Zhang Simin actually controls Haiwang Yidian medicine by holding 100% equity of Hong Kong Haiwang Health Technology Co., Ltd., the shareholder of Shenzhen Haiwang Xingchen Business Development Co., Ltd., so Zhang Simin is the actual controller of Haiwang Yidian medicine, Haiwang Xingchen is Shenzhen Neptunus Bioengineering Co.Ltd(000078) affiliated company.
Public information shows that through the franchise brand model, Haiwang Xingchen has realized the scale of more than 3600 offline stores in 74 first and second tier cities in China since its first community retail drugstore in 1996. However, with the rapid growth of the number of Haiwang Xingchen stores, the risks behind them are also gradually emerging, and the illegal problems of its pharmacies are constantly emerging.
In November and December 2021, two Haiwang Xingchen pharmacies in Qingdao were successively punished by the market supervision and administration department for confiscating their illegal income because they were suspected of selling counterfeit patented products.
In August 2021, during an unannounced visit by the inspection team, it was found that the sanxinjiayuan store of Hangzhou Haiwang Xingchen health pharmacy Co., Ltd. in Shangcheng district still bought antipyretic drugs and cold drugs after registration when the unannounced visitors declared that there were people with fever at home. Therefore, the two-level market supervision departments in the urban area made a decision to suspend business for 60 days (from August 11 to October 9, 2021), and do business after the rectification and review met the requirements.
In 2020, Shanghai Haiwang Xingchen pharmacy was suspected of selling inferior medicine fenghan cold capsules, and was fined and confiscated of its illegal income by Changning District market supervision and Administration Bureau of Shanghai.
In 2020, Jiangsu Haiwang Xingchen, Hunan Haiwang Xingchen and Weifang Haiwang Xingchen were fined 300000 yuan, 340000 yuan and 500000 yuan respectively for allegedly raising the sales price of masks.
