Chengdu Rainbow Appliance(Group) Shares Co.Ltd(003023) 4 on the evening of April 18, the annual report of 2021 was released, and the company achieved an operating revenue of 1.144 billion yuan in 2021, with a year-on-year increase of 7.47%; The net profit attributable to the shareholders of the listed company was 111 million yuan, a year-on-year decrease of 1.51%. The net profit attributable to shareholders of listed companies after deducting non recurring profits and losses was 105 million yuan, a year-on-year increase of 3.7%; The basic earnings per share is 1.37 yuan. The company plans to distribute a cash dividend of 4 yuan (including tax) for every 10 shares to all shareholders and increase 3 shares for every 10 shares to all shareholders with capital reserve.
The annual report shows that the climate conditions in the first quarter of 2021 are relatively favorable, and the company seizes the opportunity to expand sales. In the first half of 2021, the operating revenue of household flexible heating products increased by 57.88% year-on-year, household sanitary and insecticidal products decreased by 9.88% year-on-year, and the total operating revenue in the first half of 2021 increased by 22.75%. Under the condition that the meteorological professional organization analyzes and predicts that there will be super cold air affecting China in a large area in the winter of 2021, and even double La Nina is very likely to exist, the company will increase the production and sales preparation of winter products. In fact, in the fourth quarter of 2021, except for a brief cooling in mid and late November, the overall climate conditions are extremely unfavorable to sales. It is under the influence of such adverse objective factors that the company seizes the short cooling window period and takes the double 11 and double 12 as an important breakthrough to maximize its business performance.
In 2021, the company made a national layout of community group purchase channels and developed more than 40 community group purchase customers to avoid the loss of sales opportunities caused by channel diversion. In view of the shrinking passenger flow of hypermarkets, on the one hand, timely follow up the home business of hypermarkets and increase the cost investment of home business, so as to obtain the dynamic marketing resources of each home platform. On the other hand, make full use of the advantages of distribution channels in the southwest region, strengthen the distribution of medium and small supermarkets, and make up for the decline in store transactions caused by the decline in the passenger flow of hypermarkets.
In order to ensure the healthy growth of the company’s total operating income in 2023 and achieve stable operating income in 2023 plan. The company will make every effort to develop and innovate products, increase investment in technology research and development, open bidding for technology research projects, try out a new mechanism for joint research of new product projects, continuously increase the health care function of existing products through micro innovation, give heavy rewards and incentives to the development and promotion of new products with market prospects, and improve the innovation ability of the company. At the same time, we will vigorously adjust the product structure, look for new growth points along the upstream and downstream of products, and open up new tracks for the development of the company.
