The 131st Canton Fair will open on April 15. Relying on the online platform of the Canton Fair built by network digital technology, it connects Chinese foreign suppliers and purchasers through “screen-to-screen” mode, realizes the continuation and connection of the whole process of economic and trade business such as product display, procurement and supply docking, consultation and exchange, production logistics, connects the China International double cycle, and makes the Canton Fair truly a “cloud event” with global participation. After the exploration and practice of previous online Canton Fair, Tianjin enterprises have a new understanding of cloud exhibition, and actively increased human, material and financial investment. The level of “cloud” exhibition has been significantly improved.
upgrade “cloud” booth . In order to participate in the Canton Fair, many Tianjin enterprises took the initiative to renovate and upgrade the live broadcasting platform, and organized thousands of people to participate in the behind the scenes planning, technical services, design and R & D and logistics support of the live broadcasting service. Many enterprises employ professional companies and technical experts, make full use of high and new technologies such as digital network and video image, fully develop and upgrade the “cloud exhibition area”, and launch a new visual marketing mode, platform operation skills, ways to attract customers and online negotiation and order promotion skills, so as to show the online live broadcasting activities in a rich and colorful manner and fully attract the attention and landing of more Chinese and foreign merchants. Many enterprises have also set up multiple live broadcasting rooms and installed multiple cameras in product warehouses, exhibition halls, even R & D departments, inspection rooms, production lines and logistics workshops at the same time. With the introduction of the live studio’s anchor seller, the camera lens continues to switch to close up all the details of the product, switch to each process of processing and circulation, each step of R & D and inspection, and even the whole process of packaging and transportation, so as to lead Chinese and foreign merchants to a “cloud” in-depth “tour” of the enterprise, and comprehensively display the strong comprehensive strength of the enterprise’s scientific and technological R & D, processing and production and even logistics distribution.
expand “cloud” investment . In order to facilitate Chinese and foreign merchants to timely understand the relevant information of the online Canton Fair and take the initiative to log in, visit, exchange and negotiate, Jinqiao, Daqiao, century Minmetals, jinanchor, Wright, Tailai, Tongxin, as well as many exhibitors such as tairente, Xinrong, Beifang food, Jiu’An, textile, silk, Shengrui, Tianjin Zhongxin Pharmaceutical Group Corporation Limited(600329) , Amelia and so on, all communicated with their regular customers in advance, Invite them to “meet” on the Internet and introduce and recommend new customers, “screen to screen” to promote new products, exchange information, make new friends and sign orders. In order to actively adapt to the work and rest habits of international merchants with different time differences in different regions, some Tianjin exhibitors specially chose to organize foreign trade experts to carry out webcast and “cloud” negotiations for foreign customers in China late at night and abroad during the day; During the day, it takes Chinese merchants as the “main attack” target, fully expands the Chinese procurement camp, strives to explore the domestic trade market, and is committed to promoting the International China double cycle development pattern. While fully maintaining the original customer “group”, take the initiative to get to know and retain new customers outside China for the first time, and constantly enrich the customer group of the enterprise.
cultivate “cloud” sellers . In view of the beneficial attempts of the previous online Canton Fair, many enterprises have included the cultivation and introduction of webcast talents into the important agenda of enterprise development around building an “endless” online live broadcasting platform. In order to meet the demand for live sellers in the “cloud” exhibition, some enterprises spend a lot of money to invite “online Red” live sellers to do online marketing for enterprises; Some enterprises employ professional network trainers to carry out special training for their employees, and recruit and cultivate employees with good image, quick response and smart mouth to serve as online live broadcast sellers; Some enterprises directly select and train young people with good external image, strong language expression ability and proficient in sales business from the salesmen as the spokesperson of corporate image, and broadcast live on the Internet; Some enterprise bosses even took the initiative in person, took charge of the live webcast sellers themselves, firmly grasped the “cloud” voice of the enterprise’s online exhibition, directly communicated with Chinese and foreign merchants, directly finalized the details of technology research and development, production and manufacturing and logistics, and directly signed the purchase and marketing intention with customers. The effect was very obvious, which greatly improved the “cloud” exhibition level of Tianjin exhibitors.
