Add new players to the folding screen mobile phone market.
On January 10, glory CEO Zhao Ming released glory’s first folding screen mobile phone Magic V, priced from 9999 yuan. At the press conference, Zhao Ming smashed the folding screen mobile phone to verify the strength of glory products. As he expected, “there was no damage after the mobile phone fell”.
According to the analysis of securities companies, the strong recovery of glory brand is an event with more than expected potential in the consumer electronics sector in 2022. Since December 2021, oppo, Huawei and glory have successively released new folding screen mobile phones. The folding display supported by flexible OLED technology is expected to break the previous physical form limitations of various electronic terminals. It is estimated that the global market shipment of folding screen mobile phones is expected to be nearly 15 million in 2022, doubling year-on-year
source: glory
glory first folding screen mobile phone release
At the press conference, Zhao Ming compared glory Magic V with Samsung Galaxy Z fold3. It is reported that after expanding the screen, the parameters of glory Magic V are better than apple ipad Mini
source: screenshot of live broadcast
Glory said that glory magicv uses a 6.45 inch screen, accounting for up to 90%. On the chip, glory Magic V is equipped with a new generation of Xiaolong 8 processor and adopts a 4nm process.
According to Zhao Ming, glory Magic V is equipped with glory’s self-developed ultra-thin suspended water drop hinge technology and integrates 213 high-definition components. The total size of the mobile phone is only 14.3mm. Aerospace grade high-precision materials support 200000 precision opening and closing.
Zhao Ming said that the glory Magic V launch can bring a higher multitasking application screen sharing experience, and users can chat with WeChat while watching the official account. Glory Magic V also supports information exchange and multi screen interaction between multiple devices.
Glory said that magic v is glory’s first mobile phone that supports independent secure memory chips, plus the industry’s original dual tee security system, which provides flagship security protection for data, adds two “locks” and a “safe” to the mobile phone, and adds a “loss mode”. Even if the mobile phone is lost, it can remotely lock the mobile phone SIM card, refuse to forcibly shut down and hide incoming calls.
In terms of color matching, glory Magic V has three colors: titanium air silver, bright black and burning orange. In terms of price, the price of 12gb + 256gb version is 9999 yuan and that of 12gb + 512gb version is 10999 yuan. The pre-sale will be opened on January 10 and on January 18.
Guosen Securities Co.Ltd(002736) according to the analysis, the glory after independence in 2021 has successively released a number of new phones, quickly gaining a foothold and completing the attack on the high-end mobile phone market. In the third quarter of 2021, the market share of glory mobile phone in China recovered rapidly, and the industrial chain has the potential to outperform expectations in 2022. The strong recovery of glory brand is an event with unexpected potential in the consumer electronics sector in 2022.
shipments will grow rapidly
In terms of price, at present, the price of folding screen mobile phones has been dropping. The initial single machine price is about 10000-20000 yuan. In August 2021, the price of Samsung Galaxy Z flip3 is 7599 yuan, in December 2021, the price of oppo find n is 7699 yuan, and the price of Huawei P50 pocket is 8988 yuan.
After the price is lowered, folding screen mobile phones are favored by consumers. On January 10, according to the news released by oppo, the reservation volume of oppo find n flagship mobile phones exceeded 1 million.
Citic Securities Company Limited(600030) believes that the folding mobile phone has the characteristics of portability, versatility and flexibility. It is optimistic about the cost reduction brought by the improvement of the technical maturity of the folding screen mobile phone market. It is expected that the flip type will dominate in the future, and the mainstream price band will be reduced to 5000-8000 yuan. In the future, with the downward movement of the price center, the folding screen mobile phone market is expected to grow rapidly, and the shipment is expected to exceed 65 million units in 2025. The short-term market is still dominated by Samsung, which is expected to occupy 60% – 65% in 2022; It is expected that Samsung and Apple’s folding screen mobile phones will account for 35% – 40% respectively by 2025. The market share of Xiaomi, glory, oppo, vivo and other manufacturers is expected to be 7% – 8%, 4% – 5%, 5% – 6% and 4% – 5% respectively.
Citic Securities Company Limited(600030) said that it will focus on the folding screen industry chain, and Samsung, Huawei and Xiaomi will continue to iterate. It is expected that the shipment of folding screen mobile phones in the global market is expected to be nearly 15 million in 2022, doubling year-on-year. Folding screen display module and electromechanical structure are the most critical. It is recommended to pay attention to investment opportunities in the fields of flexible display panel, protective cover plate, hinge, OCA optical adhesive, touch conductive film and so on.
(source: China Securities Journal)
