Each year's Lunar New Year wine is the "highlight" of Kweichow Moutai Co.Ltd(600519) . With the approach of the lunar new year, this year Kweichow Moutai Co.Ltd(600519) also timely launched the lunar new year wine in the year of the tiger, but the price is also very "prestige".
"tiger grass" is powerful, and the pre-sale price is as high as 7000 yuan
According to Kweichow Moutai Co.Ltd(600519) official news, this year, four brands of Maotai have launched five Chinese Zodiac wines in the year of the tiger. The prices are as follows: the market guide price of 53% vol 500ml Kweichow Moutai Co.Ltd(600519) wine (year of the tiger) is 2499 yuan / bottle, 53% vol 375ml x2 Kweichow Moutai Co.Ltd(600519) wine (year of the tiger) is 3599 yuan / bottle, 53% vol 500ml Maotai Prince wine (year of the tiger) is 988 yuan / bottle, and 53% vol 2.5L Guizhou Daqu (year of the tiger) is 2888 yuan / bottle, 53% vol 500ml Lai Mao wine (renyin year of the tiger) is 988 yuan / bottle.
Maotai liquor exhibition of the year of the tiger. The picture is from Kweichow Moutai Co.Ltd(600519) WeChat official account.
Among them, the most concerned is 53% vol 500ml Kweichow Moutai Co.Ltd(600519) Chinese Zodiac wine in the year of the tiger. Although the market guide price is set at 2499 yuan / bottle, the survey by Zhongxin finance and economics reporter found that the current market price has doubled.
On an e-commerce platform, the reporter noted that the price of 53% vol 500ml Maotai lunar new year tiger wine is more than 5000 yuan, some even as high as 7000 yuan, and the delivery period is generally long.
The customer service of a shop selling 53% vol 500ml Maotai lunar new year tiger wine told reporters, "the products are pre-sale and will be delivered 30 days after payment, but as long as the payment is guaranteed to get the goods."
Although online sales have begun, the reporter consulted a number of offline stores, and the merchants generally reflected that the Kweichow Moutai Co.Ltd(600519) year of the tiger Zodiac wine has not arrived yet.
"Because it hasn\'t arrived yet, the sales price and sales method haven\'t been determined yet." The staff of an offline store told Zhongxin finance and economics reporter, "the market generally predicts that the price will be more than 5000 yuan, which is more expensive than the year of the ox Zodiac wine."
As for the online sales price of seven or eight thousand yuan, in the view of the staff, "it's all pre-sale now, and the merchant's price is uncertain. Seven or eight thousand yuan is also a fried price, and the specific price depends on the market."
Under the high attention of the year of the tiger Zodiac wine, according to the above staff, "recently, someone has called every day."
Another thing worth mentioning is that many Kweichow Moutai Co.Ltd(600519) outlets told reporters that even if the stores even had goods, they needed to draw lots on the WeChat official account of Kweichow Moutai Co.Ltd(600519) Liquor Sales Co., Ltd., and only then could they buy them from the line. This is not only for the tiger year's zodiac wine, but also for all the drinks.
why is the price of Chinese Zodiac wine so soaring?
For the Kweichow Moutai Co.Ltd(600519) tiger year Baijiu liquor such a high pre-sale price, Cai Xuefei, a liquor industry analyst, told reporters that "Zodiac wine itself has traditional folk culture and is also a positioning limited product. It mainly faces the collection and investment market. In the current situation of Moutai collection becoming an investment trend, the market price is higher."
At the same time, "as the year of the tiger lunar new year wine has just been listed and is approaching the Spring Festival, the market has a curious onlooking atmosphere. In addition, it has not been circulated on a large scale. With the concentration of new tasting and rush buying, the scarce value is further highlighted, resulting in high market prices." Cai Xuefei said.
As for the market speculation mentioned by some dealers, in CAI Xuefei's view, most of the speculation parties are sellers with supply advantages, scalper capital and even individual professional old wine collection and investment institutions. They can get first-hand supply, realize distribution and have the conditions and basis for speculation.
On an e-commerce platform, most of the merchants selling Kweichow Moutai Co.Ltd(600519) year of the tiger Zodiac wine are auction shops.
subsequent prices may fall
Although the online price has been fried to 7000 yuan, Cai Xuefei believes that with the normal circulation of products, increasing supply and normalizing demand, the price may gradually fall after the peak season of the Spring Festival.
An obvious example is the 53% vol 500ml Kweichow Moutai Co.Ltd(600519) Chinese New Year wine with the market guide price of 2499 yuan / bottle. When it was just released, the pre price also exceeded 7000 yuan / bottle, but with the arrival of wine merchants, the market price continued to fall, and then stabilized at about 5000 yuan.
According to the data provided by market institutions, the price of the original case and bulk bottle of Kweichow Moutai Co.Ltd(600519) year of the ox chinese new year wine has fallen below 4000 yuan. In other years, except for the year of the horse and the year of the sheep, the market original box price of the year of the animal is still more than 20000 yuan, and the rest are less than 7000 yuan.
force high-end "curve price increase"?
Although many liquor enterprises have frequently raised their prices to the high-end industry, they have not changed their prices {519} in the near future.
At the end of 2021, 53 degree 500ml Kweichow Moutai Co.Ltd(600519) wine (rare product) was listed, and Kweichow Moutai Co.Ltd(600519) set its tone as "the first high-end product released in the new era of high quality and strong industry", which was interpreted by the outside world as "curve price increase" in Maotai. According to media reports, the retail guide price of 53 degree 500ml Kweichow Moutai Co.Ltd(600519) wine (treasures) is 4599 yuan / bottle.
Now the year of the tiger Zodiac liquor is released earlier than in previous years, "this can not only meet the market demand for liquor collection and investment during the Spring Festival, but also meet the purpose of Maotai to continuously improve the brand image and enhance the high-end value of the brand." Cai Xuefei pointed out.
Although a series of high-end products have been launched, the share price of Kweichow Moutai Co.Ltd(600519) has not been boosted. After "three consecutive overcast days", on January 10, Kweichow Moutai Co.Ltd(600519) shares strengthened, closing up 1.24% to 1966 yuan.
(source: China News Network)
