According to media reports, on April 16, it was jointly guided by the agricultural trade promotion center of the Ministry of agriculture and rural areas, the Shenzhen Agricultural Products Group Co.Ltd(000061) quality safety center of the Ministry of agriculture and rural areas and the China Green Food Development Center, with the support of more than 10 provincial agricultural and rural authorities and municipal governments Several national scientific research and economic research institutions acted as the first national public welfare self-discipline organization of the prefabricated vegetable industry of the expert committee of the Research Institute – China prefabricated vegetable industry alliance was officially established. Song juguo, deputy director of the agricultural trade promotion center of the Ministry of agriculture and rural areas, said that the establishment of China’s Prefabricated vegetable industry alliance is a positive response to the urgent demands of the current development of the prefabricated vegetable industry. It provides an organizational guarantee for better promoting the high-quality development of the prefabricated vegetable industry, realizing the prefabricated vegetable and helping to promote the integrated development of rural primary, secondary and tertiary industries.
Dongguan Securities believes that China’s Prefabricated vegetable market is growing rapidly. China’s fast food market has entered a double-digit growth in recent years. According to AI media consulting data, from 2019 to 2021, the market scale of China’s Prefabricated dishes increased from 244.5 billion yuan to 345.9 billion yuan, with an average annual compound growth rate of 18.94%. It is estimated that by 2026, the market scale of China’s Prefabricated vegetables will exceed trillion yuan to 107 million yuan. The competition pattern of China’s Prefabricated vegetable industry is relatively scattered, and the concentration has great room to improve. Under the background of the continuous improvement of brand influence, cold chain technology and food quality, the concentration of China’s Prefabricated vegetable market has great room for improvement.
The agency believes that China’s Prefabricated vegetable market is still in the initial stage of development, and the industry is developing rapidly. But at the same time, due to the low entry threshold of the industry, the large number of small and medium-sized enterprises in the market and the small number of large-scale enterprises, there has not been a large-scale leading enterprise leading the market, and the industry is still a blue ocean. From the perspective of demand structure, the prefabricated vegetable industry is dominated by catering and supplemented by retail. For catering customers, prefabricated dishes can improve the delivery speed, reduce the back kitchen area and enrich the categories; For retail customers, prefabricated dishes can make a dish conveniently and quickly, which can save time and ensure the health of diet. The joint efforts of BC end will increase the demand for prefabricated dishes in China, and the market is expected to have broad development space in the future. In terms of subject matter, we can focus on the fragrance of taste, Fu Jian Anjoy Foods Co.Ltd(603345) , Zhengzhou Qianweiyangchu Food Co.Ltd(001215) , Longda food, Fujian Sunner Development Co.Ltd(002299) , etc.
Huaxin Securities believes that prefabricated dishes are dishes that can be directly cooked or eaten with agricultural, livestock, poultry and aquatic products as raw materials, supplemented with various auxiliary materials or food additives, and processed through processes such as cutting, stirring, pickling, rolling, forming and seasoning. They are characterized by convenience and efficiency. At present, the prefabricated vegetable industry is in the blue ocean stage, and the BC end has ushered in development opportunities and broad development space. The industry is rated as “overweight”. It is suggested to focus on Fu Jian Anjoy Foods Co.Ltd(603345) , Suzhou Weizhixiang Food Co.Ltd(605089) , Zhengzhou Qianweiyangchu Food Co.Ltd(001215) , Zhanjiang Guolian Aquatic Products Co.Ltd(300094) and Sanquan Food Co.Ltd(002216) .
