For the young consumer groups, we should develop diversified, fashionable, personalized and low alcohol Baijiu! The Ministry of industry and information technology plans to issue the latest guidance

According to the Ministry of information industry website 10, the Ministry of industry and information technology recently announced the “guidance on speeding up the construction of modern light industry system” (Draft), which refers to the development of diversified, fashionable, personalized and low alcohol Baijiu products aimed at young consumer groups and foreign consumer groups.

The exposure draft points out that by 2025, the comprehensive strength of light industry will be greatly improved, the proportion in industry will be basically stable, the innovation ability and brand influence of enterprises will be significantly improved, the modernization level of industrial chain will be significantly improved, the industrial structure and regional layout will be more optimized, the position in the global industrial division and value chain will be significantly improved, and the modern light industry system will be basically formed.

In the column 2, “upgrading and innovating product manufacturing engineering”, mentioned that the liquor industry should develop diversified, fashionable, personalized and low alcohol Baijiu products for young consumers and foreign consumer groups.

In terms of Article 8 “strengthening brand cultivation services” of the draft, it is mentioned that it is necessary to improve the light industry brand cultivation management system, improve the brand reputation and internationalization level, and constantly improve the brand competitiveness. cultivate a number of international well-known brands in fields including wine making.

In the aspect of “accelerating the industrial chain, supplementing the chain and strengthening the chain” in Article 11 of the draft, it is mentioned to give full play to the role of the industrial Internet platform and logo analysis system, promote the cooperation between the upstream and downstream of the industrial chain in technology, talents, projects and funds, and form a new pattern of financing and development. 123456 {support for the construction of high-quality grain and oil raw materials, including grain and oil industry.

In the column of the draft 3, “digital development and propulsion project”, we mentioned the realization of Siasun Robot&Automation Co.Ltd(300024) , Baijiu liquor production line, intelligent operation and maintenance service system based on artificial intelligence technology in light industry machinery industry. in the brewing industry, we should build a whole industry chain service platform for liquor ecology, marketing and production big data, and realize brewing intelligence, packaging automation and manufacturing technology.

In column 4 “green and low-carbon technology development project” of the draft, it is mentioned that the application research on the natural ecological environment of the production area should be carried out in the brewing industry, comprehensive utilization technology of brewing resources, “zero carbon factory” and “zero carbon production area” pilot projects.

In the twentieth article of the draft, we mentioned that to actively integrate into the global industrial system, encouraged powerful enterprises and arts and crafts, Baijiu and other China’s cultural characteristics to go out, and to accelerate the establishment of international brand through mergers and acquisitions. strengthen the follow-up research on the international standards, testing and certification system of light industrial export products, gradually establish and improve the standard system and product certification system in line with international standards, and improve the response ability of technical trade measures.

On the disk, the Baijiu plate fell 0.53% today, with the highest Sichuan Swellfun Co.Ltd(600779) gain of 2%, closing at 114.55 yuan / share. Kweichow Moutai Co.Ltd(600519) also increased by 1.24% to close at 1966 yuan / share; While Shanxi Xinghuacun Fen Wine Factory Co.Ltd(600809) fell 2.24% today to close at 288.4 yuan / share, Wuliangye Yibin Co.Ltd(000858) also fell 1.24% today to close at 214.96 yuan / share

(source: Daily Economic News)

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