On January 10, the launching ceremony of 2022 national online New Year Festival (Jiangsu) was held in Nanjing, and the activity will last until February 7.
It is reported that the “online and offline” activities are the main and auxiliary. Online is mainly in the form of live delivery and supporting activities of various e-commerce platforms, and offline is mainly distributed sales to meet the diversified needs of citizens to buy new year goods.
The reporter learned at the scene that the activity took “Suxin consumption · online new year” as the theme and adopted the “3 + n” mode to organize and carry out online new year promotion activities. “3” refers to three types of theme live broadcasts, namely the live broadcast of e-commerce of SCO characteristic commodities, the special live broadcast of Jiangsu characteristic new year goods, and the East-West Cooperation live broadcast with goods. “N” refers to the characteristic supporting activities of cities divided into districts and the series of promotion activities of “10 billion profit sharing Jiangsu” carried out by major platform enterprises.
Wang Xuanqing, special commissioner of the Ministry of Commerce in Nanjing, said, “The Jiangsu new year goods Festival not only has the continuous help of leading enterprises, but also the participation of new products such as SCO national characteristic commodities. It has rich content and diverse forms. I believe it will bring more choices and experiences to consumers, make a good start for this year’s consumption promotion, and help achieve a good start in the first quarter of consumption.”
Yu Bingying, a second-class inspector of the Provincial Department of Commerce, said that the whole province resonates with the same frequency and forces in the same direction, gives full play to the four advantages of e-commerce Unicom in production and consumption, Wuxi Online Offline Communication Information Technology Co.Ltd(300959) , urban and rural areas and China and abroad, makes overall arrangements for online promotion activities during the new year’s goods Festival, and promotes the quality and capacity expansion of online consumption. At the same time, carefully organize and carry out various activities, optimize the online shopping environment and protect the legitimate rights and interests of consumers. We should make the “10 billion profit sharing Jiangsu” worthy of its name, and let consumers across the province run new year goods and celebrate the new year online.
During the event, the provincial commerce department and Nanjing, Jiangsu Lianyungang Port Co.Ltd(601008) and other Municipal Commerce Bureau will focus on creating “SCO national characteristic merchandise live broadcast” activities, organizing more than 20000 special products of the SCO countries, including Russia, Kazakhstan, Uzbekistan, Azerbaijan, Pakistan and other countries, and carry out live broadcast with the official accounts of Suning.Com Co.Ltd(002024) and Kwai shop. Radio, television, cat and other shopping malls launched relevant national characteristic products for publicity and sales.
In combination with local characteristics and consumer demand, all parts of the province will also simultaneously launch the activities of “Nanjing annual goods Festival and Nanjing international consumption Festival (winter)”, “haopin xulai · online annual goods hi purchase benefit”, Changzhou “Baifu paste window flowers and send annual goods home”, “exclusive shopping benefits of Suzhou annual goods Festival”, Huai\’an “online annual goods collection” Suqian’s theme activities such as “Hi, buy new year’s goods Festival, move thousands of homes when goods arrive” and actively apply new business formats and new models such as live e-commerce and social e-commerce to better meet consumers\’ festival consumption needs. At the same time, taking the opportunity of holding the online New Year Festival, give full play to the advantages of Jiangsu’s industrial resources, increase publicity and promotion, and expand online sales, so as to make the new year products with Jiangsu characteristics sell well all over the country and start the brand of new year products with Jiangsu characteristics.
It is worth mentioning that in order to enrich the supply of new year goods market and better meet the festival consumption demand of Jiangsu consumers. Suning.Com Co.Ltd(002024) , Huitong Da, Alibaba, Jingdong, the US group, Kwai Tun, Ding Dong buy 7 big head business platform, and create a series of promotional activities of “billions of benefits and benefits Jiangsu”, through the issuance of shopping vouchers, time allowance, full reduction, discount and other ways to increase the holiday sales promotion. For example, Suning.Com Co.Ltd(002024) carry out the theme activity of “the whole family follows the new year of health”, so that consumers can “plant grass” and “pull grass” new year goods without leaving home; Huitongda focuses on the third and fourth tier consumer markets and carries out activities such as “2022 huitongda fifth super annual goods Festival” and “villages and towns catch up with large gatherings, save money and have a fat year”; Focusing on “food, accommodation, travel, shopping and entertainment”, Alibaba has created a series of activities such as “cat super new year welcome” and “Gaode shared Travel Festival”, and opened Jiangsu time-honored stores in the “hungry new year goods Festival”; Jingdong group launched the “Jingdong New Year Festival” to create a local flavor; Meituan creates a “good goods Festival” to bring the authentic new year flavor home; The Kwai Kwai special purchases for the Spring Festival 2022, Jiangsu, a good quality product, was launched. The Jiangsu quality goods “refund not to return” was launched, so that Jiangsu’s quality products went into thousands of households. Ding Dong buys vegetables and carries out themed promotional activities such as “not closing for the new year”.
(source: jiangsu.com, China)
