“2022 Liaoning 5g e-commerce Live Broadcast New Year Festival” was launched on October 10. Focusing on the theme of “watching live broadcast of Liaoning new year’s goods and sharing a new digital life”, it gave full play to the advantages of e-commerce anchor matrix, promoted characteristic new year’s goods, created a national business card of Liaoning characteristic products, and further promoted consumption, innovative mode and people’s livelihood.
Liaoning is also one of the nine branches specially arranged for the national online New Year Festival organized by the Ministry of Commerce. The “2022 Liaoning 5g e-commerce live New Year Festival” is jointly organized by Liaoning Provincial Department of Commerce, Liaoning Provincial Radio and Television Bureau and Liaoning Provincial Rural Revitalization Bureau. It is intended to enrich the market supply of the Spring Festival, carry out various preferential promotions and other activities, meet the shopping needs of the people during the Spring Festival, create a lively online festival consumption atmosphere and build a safe and convenient online consumption environment.
It is reported that Liaoning has organized thousands of live broadcasting activities of “rich new year goods, Liaoning selection”, gathered characteristic high-quality agricultural products, promoted them to the whole country through 5g live broadcasting, and created a national business card of Liaoning characteristic products. During the new year’s festival, the activity of “Liaoning star gathering, burning and broadcasting to celebrate the new year” was carried out to gather Liaoning cultural and sports stars, radio and television hosts and platform big V anchors to continuously link the live broadcasting connection to celebrate the new year and bring new year’s goods. Carry out a series of rural New Year’s festival themed activities of “shopping for new year’s goods in Northeast villages”, organize live broadcasting bases and online celebrities to go into fields, fishing boats and ports, deeply explore characteristic new year’s products, and show the wonderful life of rich and colorful rural New Year’s goods and people’s happy and peaceful new year.
Special purchases for the Spring Festival special purchases for the Spring Festival Kwai tiktok were launched jointly with special purchases for the Spring Festival. Evaluation of special annual goods and display of edible (use) methods; History or warm heart story of the origin of new year goods; Visits to merchants or brands related to new year goods and culture in all parts of the province; Intangible cultural heritage skills, intangible cultural heritage food and activities representing local characteristics provide traffic support for high-quality video topics.
“Better life” is the theme of the times. The interactive live broadcast form of large and small screens makes this New Year Festival more Liaoning flavor. Special purchases for the Spring Festival are being launched by the first Secretary of the Rural Revitalization front line through Kwai TV’s quick account connection service. The launching ceremony will be launched to the whole country, and the positive energy of Liaoning will be established.
In the past year, e-commerce in Liaoning Province has continued to show a rapid development trend. It has played an increasingly important role in cultivating new business forms and new models, promoting digital enabled consumption scenarios, and realizing Wuxi Online Offline Communication Information Technology Co.Ltd(300959) deep integration. It has become a new engine leading Liaoning’s economic and social development. According to statistics, in the first three quarters of 2021, online retail sales in Liaoning Province reached 119.17 billion yuan, a year-on-year increase of 16.3%; The express business volume totaled 1.179 billion pieces, a year-on-year increase of 57.78%. (end)
(source: China News Network)
