Recently, the Ministry of culture and tourism praised 11 provincial (district and municipal) culture and tourism departments (bureaus) that have made remarkable achievements in promoting the implementation of relief policies and enterprise innovation and development, and Hubei Provincial Culture and Tourism Department was listed on the list.
It is understood that in 2021, Hubei Provincial Department of culture and tourism promoted the development of cultural and tourism enterprises through inclusive financial policies. With the positive boost of various policies, a total of 1368 small and micro enterprises were supported to obtain the first loan of RMB 980 million in the first half of the year. At the same time, 41 financial institutions and 8693 enterprises have settled in Hubei Cultural Tourism financial service platform, and a total of 780 million yuan of loans have been granted… In addition to inclusive financial measures, Hubei Provincial Cultural Tourism Department also takes “attracting customers to Hubei” as the main line, focusing on highlights such as China (Wuhan) Cultural Tourism Expo, issuance of consumption vouchers, night tours and Rural Revitalization, It will create a new picture of the high-quality development of the cultural tourism industry. In 2021, the popularity of Hubei Tourism search on Ctrip platform increased by 185% compared with 2019. Among them, the trend of night tour in Wuhan is prominent, and the number of night tour increases by 20% compared with 2019; Yichang and Xiangyang achieved remarkable results in promoting rural tourism, and the orders of rural tourism increased by 15% and 33% respectively.
the first ICIF event was brilliant, and the global travel business conference led to a 125% increase in Hubei’s popularity
In the stage of epidemic normalization prevention and control, the travel habits of tourists have changed. How to meet the needs of tourists urgently needs a “problem-solving method”. In Hubei’s annual cultural and tourism development schedule, the establishment of the tourism cooperation and development alliance of the three provinces in the middle reaches of the Yangtze River and the launching ceremony of tourism consumption linkage, the promotion of major activities such as the global RV self driving tour (Hubei) conference and the investment promotion and signing Conference of key cultural and tourism projects in Hubei have become ” Beijing Compass Technology Development Co.Ltd(300803) ” to solve the problem of post epidemic travel change.
Among many activities, in October 2021, the global travel business conference hosted by Hubei Provincial Department of culture and tourism and hosted by Ctrip group has become a benchmark case to promote the high-quality development of the cultural and tourism industry. As one of the supporting activities of the first China (Wuhan) Cultural Tourism Expo, the conference gathered tourism suppliers of the whole industry chain to jointly promote the high-quality development of Hubei culture and tourism industry in the post epidemic era and “attract living water” for the development of Hubei culture and tourism.
Talking about the scene of the meeting, Zheng Lin, executive vice president of the inbound tourism branch of the China Association of travel agencies, said, “we have gained a lot.” As the organizer of the conference’s key activity “travel negotiation conference”, he organized 50 provincial and municipal head travel enterprises to attend the conference. To his surprise, in addition to local travel agents, many industrial chain enterprises in Hubei, such as products, performing arts, cruise ships and tourism investment, also came to the scene for docking and negotiation, realizing accurate docking. Through the activity, Zheng Lin felt that both upstream and downstream enterprises have a very strong desire for cooperation. “Through such communication and exchange, a supply chain with rich products and complete closed-loop lines has been outlined, which has laid a solid foundation for upstream and downstream cooperation in the post epidemic travel industry chain, launching better products and matching the needs of consumers.”
According to the relevant person in charge of Hubei Provincial Department of culture and tourism, at this meeting, 15 representatives of global travel agents signed on-site strategic cooperation with 15 representatives of travel agents in Hubei Province. The activity also adds impetus and vitality to Hubei’s efforts to build the core area of the Yangtze River International golden tourism belt and a world cultural tourism destination. According to Ctrip data, only half a month after the conference, the tourism keyword search heat in Hubei Province increased by 125% month on month.
ten million consumption coupons “attract tourists into Hubei” on New Year’s day, the ticket orders of Hubei scenic spot increased nearly five times
The holding of major events has unblocked the communication channels among enterprises. The issuance of consumption coupons has further activated the vitality of Hubei cultural tourism market and made tourists feel more at ease when traveling to Hubei.
From September to December 2021, Hubei Provincial Department of culture and tourism, together with Ctrip and other platforms, issued 40 million culture and tourism consumption vouchers in three batches to accelerate the release of local tourism consumption potential. It is understood that consumption coupons cover many aspects of tourism, accommodation and transportation, including star hotel accommodation, class a scenic spot tickets, tourism routes in Hubei Province, etc. consumption coupons can be reduced by up to 30%.
On December 13, Ms. Gu from Shanghai entered the special page of “Huiyou Hubei – Hubei cultural tourism consumption season in 2021” through Ctrip Travel app and received coupons for activities related products. Among them, the maximum full reduction of tickets is 120 yuan, and the maximum full reduction of line products is 600 yuan. She immediately bought tickets to the Yellow Crane Tower Scenic Spot in Wuhan and booked a hotel. “She always wanted to go to Wuhan. This time, she just saw Hubei issuing consumption vouchers. There were discounts for buying tickets and booking hotels, so she decided to travel.”
Ctrip data show that during the event, the platform subsidized nearly 50000 person times for Hubei tourism market, resulting in direct consumption of 21.5 million yuan. Other merchants on the joint platform of Ctrip group provide 1:1 promotion funds for Hubei Province, driving the secondary consumption of about 97 million yuan.
The issuance of consumption vouchers lays a solid foundation for the consumption upgrading of Hubei tourism market. Ctrip data show that during the past New Year’s Day holiday, the overall tourist arrivals in Hubei increased by 12% compared with 2020, and the ticket orders of scenic spots increased by 499% compared with 2020.
Zhang Zhining, deputy director of the strategic research center of Ctrip Research Institute, said that in the stage of normalized epidemic prevention and control, government enterprise cooperation in issuing consumption vouchers will further leverage tourism consumption and improve the endogenous kinetic energy of tourism economy. On the one hand, the issuance of consumer vouchers can boost consumers’ travel confidence and release travel demand; On the other hand, financial subsidies bring tangible benefits to consumers, making them more confident and reassured about destination tourism.
there are 86 influential night tour projects, and 90% of tourists are willing to stay in the countryside for one night
After the epidemic, the travel requirements of tourists are improved. How to stay after attracting tourists needs to change the thinking of the destination and bring forth the new. Taking Hubei as an example, driven by the main line of “attracting tourists into Hubei”, Hubei Cultural Tourism adheres to the “Night Tour” and “rural tour” and walks out of a new way of tourism innovation and development.
In November 2021, the Ministry of culture and tourism announced the list of the first batch of national night culture and tourism consumption clusters. Among them, Wuhan Jianghan Road Pedestrian Street, Wuhan Jianghan Chaozong scenic spot, Xiangyang prosperous Tang city scenic spot, and Enshi Tujia and Miao Autonomous Prefecture daughter city scenic spot are on the list. The listing is not accidental, which is inseparable from the creation of night cultural tourism consumption in Hubei.
In 2021, the search popularity of night tour in Hubei on Ctrip platform increased by 87% compared with 2019. The per capita cost of night tour in Hubei increased by 4% compared with 2019. Night travelers are mainly post-90s and post-00s, especially the post-00s, with an increase of 155% compared with 2019. Night tour scenic spots with performances, history, culture and food are very popular. Taking Xiangyang Shengshi Tangcheng scenic spot in Xiangyang City as an example, Ctrip data show that during New Year’s day in 2022, the number of tourist orders in the scenic spot increased by 166% compared with 2020.
The relevant person in charge of Hubei Provincial Department of culture and tourism said that Hubei prospered the development of night culture and tourism economy, accelerated the cultivation of new business forms and models of night cultural tourism consumption, created a number of cultural tourism consumption brands of “Night Tour”, “night entertainment”, “night food” and “night purchase”, promoted the quality and capacity expansion of night cultural tourism consumption, and launched a number of night tourism projects such as Yichang Yangtze River night tour. At present, There are 86 night tour projects with certain influence in the province.
While developing night tour, Hubei has vigorously implemented the Rural Revitalization Strategy, and rural tour has achieved positive results. Among them, the development of citrus industry chain construction has also driven the development of rural tourism. In September 2021, Hubei Provincial Department of culture and tourism and Yichang municipal government jointly held the second Jingchu Rural Cultural Tourism Festival and released 10 high-quality citrus picking routes, driving the quality and growth of rural tourism development.
Ctrip data confirms the positive development trend of rural tourism in Hubei. In 2021, the number of orders for rural tourism in Hubei increased by 55% compared with 2019. Among rural tourists, 89% stayed for two days, which also shows that tourists are willing to stay and feel the beauty of the countryside. Just after the new year’s Day holiday, the beautiful countryside in Hubei was once again sought after by tourists. The order volume of rural tourism increased by 120% compared with 2020, and the order volume of surrounding rural tourism increased by 201% compared with 2020.
Recently, the Ministry of culture and tourism praised 11 provincial (district and municipal) culture and tourism departments (bureaus) that have made remarkable achievements in promoting the implementation of relief policies and enterprise innovation and development, and Hubei Provincial Culture and Tourism Department was listed on the list.
(source: Jimu News)
