On the 10th, the Ministry of industry and information technology publicly solicited opinions on the guiding opinions on accelerating the construction of modern light industry system (Draft for comments). The exposure draft proposes that by 2025, the comprehensive strength of light industry will be greatly improved, the growth rate of industrial added value will be stable above the national industrial level, the average annual profit growth will be about 5%, and the profit margin of key industries will remain above 6%.
The draft also proposes to cultivate a number of international well-known brands in the fields of household appliances, leather, hardware products, clocks, bicycles, furniture, cosmetics, washing products, dairy products and wine making.
during the 14th five year plan, the comprehensive strength of China’s light industry will be greatly improved
According to the introduction of the Ministry of industry and information technology, light industry is a traditional advantageous industry of China’s national economy and an important livelihood industry, which has strong competitiveness in the world. Since the 18th National Congress of the Communist Party of China, light industry has played an important role in meeting consumption, stabilizing exports and expanding employment. However, it still faces the problems of unbalanced and insufficient development, such as low industrial concentration, insufficient supply of medium and high-end products and few international famous brands.
In order to promote the high-quality development of light industry, the exposure draft puts forward specific goals: by 2025, the comprehensive strength of light industry will be greatly improved, the proportion in industry will be basically stable, the innovation ability and brand influence of enterprises will be significantly improved, the modernization level of industrial chain will be significantly improved, and the industrial structure and regional layout will be more optimized, Its position in the global industrial division and value chain has been significantly improved, and the modern light industry system has basically taken shape.
The draft also puts forward quantitative indicators in terms of the stable operation of the industry economy and new breakthroughs in scientific and technological innovation: the average annual growth of profits is about 5%; The profit margin of key industries remains above 6%; The number of effective invention patents of Enterprises above designated size has increased by more than 10% annually; The R & D investment intensity of the top 100 light industry science and technology enterprises reaches about 3%; More than 100 enterprises with brand value of more than 10 billion yuan, etc.
smart home industry enters the fast lane
In order to achieve the above objectives, the exposure draft proposes the implementation of “upgrading and innovative product manufacturing engineering”, and puts forward specific development directions in many industries.
With regard to the household appliance industry, the project requires the development of intelligent energy-saving air conditioners, refrigerators, washing machines and other household appliances, dishwashers, induction heating rice cookers, wall breaking machines, push rod wireless vacuum cleaners, sweeping Siasun Robot&Automation Co.Ltd(300024) and other emerging small household appliances.
In recent years, consumers have a strong demand for various smart devices, thus promoting smart home into a new blue ocean market. According to the statistics of ovicloud, the retail sales of the home appliance industry increased by 13.77% year-on-year in the first 11 months of 2021, but the sales of intelligent household appliances such as cleaning appliances, sweeping Siasun Robot&Automation Co.Ltd(300024) and integrated stove increased by 33.04%, 29.03% and 33.85% year-on-year respectively, much higher than that of the industry.
The further development of smart home appliance industry is inseparable from the development of whole house intelligence. IDC pointed out that at present, the whole house intelligent solution is still in the initial stage of development in China, with low market penetration. With the dual improvement of Chinese residents’ living standards and smart home market awareness, the whole house intelligent solution will usher in broad development space.
At present, several listed companies are exploring the whole house intelligence. Last December, Haier Smart Home Co.Ltd(600690) announced that it planned to increase the capital of 3.5 billion yuan to Qingdao Haier smart life appliance Co., Ltd., a wholly-owned subsidiary, and establish a smart life appliance industry platform. Haier Smart Home Co.Ltd(600690) launched a new scene brand “three winged bird” in September last year, which provides users with large-scale scene customization schemes such as smart balcony, smart kitchen, smart bedroom and smart living room.
At present, the cooperation between Midea IOT and Huawei Hongmeng has further deepened. Based on the whole house intelligent scene, Midea IOT has realized the leap from single product cooperation to whole house intelligent and interconnection, and provided consumers with whole house intelligent scene solutions.
Dai Xihai, an Internet marketing expert, believes that China’s smart home industry has gone through the stage of industrial germination and cultivation. Internet manufacturers have been relatively mature in the construction of systems and products. Traditional home manufacturers rely on manufacturing advantages for intelligent upgrading, and real estate developers have also completed the construction of smart community samples. It can be said that the smart home industry has completed the accumulation of quantity and is about to usher in a qualitative outbreak.
developing low alcohol Baijiu products
The draft also has many requirements for the wine industry. In upgrading the innovative product manufacturing engineering, the opinion requires “diversified, fashionable, personalized and low alcohol Baijiu products” aimed at young consumer groups and foreign consumer groups.
In actively integrating into the global industrial system, the draft encourages powerful enterprises and arts and crafts, Baijiu and other China’s cultural industries to go out, and accelerate the establishment of international brands through mergers and acquisitions.
In recent years, with the gradual change of consumers\’ drinking concept to “healthy and slightly drunk”, low alcohol wine is popular. Tmall data show that during the double 11 period in 2021, the crowd buying low alcohol wine increased significantly, the new customer contribution rate ranked first in liquor, and the total turnover became the second largest category in the same category, second only to baijiu.
The hot sale of low alcohol liquor attracted capital to join. According to incomplete statistics, in 2021, several low alcohol liquor brands obtained financing to varying degrees.
Old wine enterprises also actively layout new areas. For example, Maotai launched “youmi” blueberry wine to explore a diversified consumer market; Luzhou Laojiao Co.Ltd(000568) establish a fruit wine company and successively launch fruit wine brands such as “green language”, “drinking among flowers”, “picking up light” and “peach blossom drunk”; Anhui Gujing Distillery Company Limited(000596) Anhui baiweilu Wine Co., Ltd. was established to aim at the pre blending market; Wuliangye Yibin Co.Ltd(000858) successively launched Xianlin green plum wine, Bailu pomegranate wine, wudiao, etc; Budweiser also followed the trend and launched me series fruit beer; Jiangxiaobai launched the rice wine brand “Suoyi” and the green plum wine brand “Meijian”
Zhu danpeng, an analyst of China’s food industry, believes that in order to meet the needs of the new generation, more and more enterprises join the low alcohol wine track, and China’s low alcohol wine will enter the node of full outbreak.
According to Nomura Securities, China’s low alcohol wine market may exceed 250 billion yuan by 2035, with a compound annual growth rate of nearly 35%.
(source: Shanghai Securities News)
