On April 14, Hunan Hualian China Industry Co.Ltd(001216) released the first quarter performance announcement, realizing an operating revenue of 327 million yuan, a year-on-year increase of 49.99%; The net profit after non deduction was 30.76 million yuan, a year-on-year increase of 56.81%. Why did Hunan Hualian China Industry Co.Ltd(001216) first quarter performance continue to improve under the circumstances of rising raw materials, poor logistics and sluggish demand?
The reporter of Securities Daily learned that in recent years, Hunan Hualian China Industry Co.Ltd(001216) actively explored the route of “online exhibition + embracing technology” and launched a number of new products integrating new materials and new processes, which effectively resisted the interference of adverse factors and achieved good results.
On April 15, the Canton Fair opened online. Among the 295 exhibitors in Hunan, ceramic enterprises occupy a prominent position and win the favor of consumers with exquisite household porcelain. In the Hunan Hualian China Industry Co.Ltd(001216) live broadcasting room, the anchor introduced red ceramics to European and American customers and answered questions from online customers Hunan Hualian China Industry Co.Ltd(001216) this time, there are 27 booths and more than 300 exhibits. In late March, Hunan Hualian China Industry Co.Ltd(001216) also participated in the Hunan Week of the China Pavilion of the Dubai World Expo. The solemn and elegant set of blue and white porcelain won the love of customers in the Middle East.
Hunan Hualian China Industry Co.Ltd(001216) export business director Ouyang Huang Jun told reporters: “more than 60% of our products are exported to many countries. Overseas markets not only value cost performance, but also pay more attention to factors such as environmental protection of materials, advanced technology and timely delivery. Each region also has personalized needs and diversified requirements for ceramic design, production and logistics. In recent years, we have added many fashion elements and won high praise from overseas customers.” “China’s tiktok brand is owned by Tmall and Jingdong flagship stores, and the sales of jowin billion brand brand is all the never-ending live room and cloud exhibition. We have arranged some products to go group purchase and have made positive responses,” he added.
Ceramic production is an ancient industry. Hualian ceramic industry injects new vitality into the ancient industry with science and technology. Hualian porcelain has more than 500 technical and R & D personnel, with 507 patents, including 24 invention patents, 31 utility model patents, 452 design patents, more than 26000 glaze colors, more than 33000 flower surfaces and more than 98000 instrument types Hunan Hualian China Industry Co.Ltd(001216) also introduces automatic precision production line, which brings rapid improvement of ceramic production efficiency.
In Yuxiang No. 2 branch of Hualian porcelain industry, mechanical arms throughout the production line accurately execute production instructions through multiple sensors. The formed products are raised to the second floor and quenched in an automatic kiln to complete the gorgeous transformation from mud to porcelain. According to the relevant person in charge of Yuxiang No. 2 branch: “the traditional ceramic production line has more than 30 processes, and the ceramic automatic production line reduces the processes to 7, which not only saves energy and reduces consumption, but also improves the qualified rate of products.”
The reporter learned that in addition to daily life porcelain, Hunan Hualian China Industry Co.Ltd(001216) is also actively cultivating new businesses based on ceramic materials, including developing precision ceramics for electronic components in cooperation with Lens Technology Co.Ltd(300433) power transmission and transformation enterprises, developing insulating low, medium and high voltage ceramics for electricians, and developing environment-friendly and wear-resistant porcelain fused to metal braces in cooperation with chain dental hospitals, so as to add more profit growth points to Hunan Hualian China Industry Co.Ltd(001216) in the future.
