Since 2020 tiktok has been working with Kwai Yin, Jingdong, fast hand, Taobao, Tmall and other platforms to acquire strategic rights to operate the platform of ceramic live broadcasting and carrying goods. Jingdezhen has been developing strategic cooperation with the world.
In October 2021, the National Copyright Administration approved to grant Jingdezhen the title of "national copyright demonstration city";
In January this year, Jingdezhen news media group was approved to become a national pilot unit in the characteristic field of "blockchain + copyright";
In February this year, China (Jingdezhen) cross border e-commerce comprehensive pilot zone was officially approved by the State Council.
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The vigorous development of digital economy has constantly given birth to Shenzhen New Industries Biomedical Engineering Co.Ltd(300832) new models and new business forms. Jingdezhen, as the main force in the construction of the national ceramic culture inheritance and Innovation Experimental Zone, is actively integrating resource elements such as location, platform and policy to promote the transformation and upgrading of traditional ceramic industry with "number" empowerment.
"E-commerce" leverages new opportunities in the industry
In the production workshop of beihanmei Ceramics Co., Ltd. located in Jingdezhen Ceramic Industrial Park, more than 700 workers are busy in their respective posts. The reporter couldn't help but marvel that Jingdezhen ceramic industry mainly produces artistic porcelain and handmade porcelain, and workshop enterprises account for a large proportion. There are few large-scale enterprises like Bei Hanmei.
Shen Feng, general manager of the company, said that the factory mainly produces ceramic ornaments and tea sets. After more than ten years of development, it has formed a whole industrial chain from R & D, design, production to sales. In this process, e-commerce is like a catalyst, helping the company grow from small to large and from weak to strong.
As early as 2006, Shen Feng used 6000 yuan borrowed to buy computers and cameras, sold porcelain online with his wife, and founded his own company in only three years; In 2014, the company gradually expanded its production scale and purchased 32 mu of land in the park twice to build phase I and phase II plants; In 2021, the company purchased 96 mu of land to build a new plant. The company launches 300 new products every year, and has opened more than 10 online stores in Taobao, Jingdong, jowl, Xiao Hong, and 1688 wholesale network. At the same time, it has opened up cross-border sales channels for e-commerce, and has accumulated nearly one million fans, with annual sales volume of 5 million, ranking the top of the tiktok distribution network for many years.
In taoxichuan, people can more intuitively feel the impact of e-commerce on the traditional ceramic industry.
Tiktok, a mobile phone base, find everything fresh and new. Tao Xichuan's voice and live broadcast base is lit up.
Since the establishment of the ceramic base in 2020, more than 35 billion ceramic merchants have been incubated, and Chen Xi has been in charge of the online sales base. Since the establishment of the ceramic base, more than 300 million people have been in charge of the online sales base. Chen Xi has helped more than 300 million ceramic merchants. This year, the live broadcast of ceramics has become more and more popular. In March alone, the turnover of the base reached 435 million yuan, of which the highest turnover per day reached 17.69 million yuan.
In order to seize the international market, Jingdezhen also aims at the outlet of cross-border e-commerce. The cross-border e-commerce Industrial Park of ceramics in Zhushan District, which took only a few months to build, reached operational cooperation with Zhejiang Beijing Beetech Inc(300667) company in January this year, and quickly absorbed more than 30 ceramics and supporting enterprises such as Haohuo technology, jingcixuan, Jianfan ceramics and discovery logistics. At present, the park has carried out cross-border e-commerce talent training and ceramic brand incubation services. Next, it will provide one-stop whole process services such as global store opening, overseas marketing, intellectual property rights and overseas warehouse.
"Intelligent manufacturing" drives industrial digitization
Not only traditional ceramics, but also advanced ceramics have seized the digital track.
In the large sanitary ware production workshop of Jingdezhen Lehua Ceramic Sanitary Ware Co., Ltd., we can't see the scene of workers sweating and running before and after. Instead, it is full intelligent production and management: workers only need to monitor and operate intelligent equipment in real time, so that Siasun Robot&Automation Co.Ltd(300024) can complete the processes of material distribution, high-pressure grouting molding, packaging and warehousing of finished products.
According to the person in charge of the company, they use intelligent systems such as Zhibang international ERP and MRP to seamlessly connect production with management links such as procurement, human resources, finance and sales, which greatly improves work efficiency. In October this year, 100000 square meters of ceramic smart home production workshop will be put into operation, specializing in the production of new intelligent ceramic home equipment, which will promote the transformation of enterprises from industrial digitization to digital industrialization and greatly enhance the core competitiveness of enterprises.
The 10000 micro advanced ceramic powder project, which invested 200 million yuan to build 50 ceramic powder production lines, has only 32 employees in its 13000 square meter factory. Relying on independent research and development of new technologies, the enterprise has realized the full intelligent production of the project. It is expected to achieve an output value of more than 50 million yuan this year, which will inject new vitality into the development of bioceramics, precision structural ceramics and electric vacuum ceramics industry in the city.
"Empowering" to build a new industrial platform
To optimize and strengthen the digital economy, enterprises cannot fight alone, but also need government leadership and all-round layout. In this regard, Jingdezhen city has fully launched the digital enabling action of ceramics to create a new digital platform for the development of ceramic industry.
Accelerate the building of ceramic "industrial brain", and build a ceramic industry big data center in Jingdezhen to provide support for industrial scientific decision-making; Build an industrial public chain platform and explore the application of blockchain technology in ceramic traceability, ceramic anti-counterfeiting and other fields; Build an industrial Internet platform and explore the revitalization of ceramic industry with "5g + industrial Internet". At the end of March this year, the city successfully passed the capacity assessment of secondary nodes of industrial Internet identification analysis, becoming the first city in China to license the construction of secondary nodes of identification analysis (ceramic industry).
Three dimensional construction of ceramic e-commerce. Tiktok Kwai has official account of Jingdezhen ceramic official flagship store, covering Tmall, Jingdong, jitter, fast hand, WeChat public number and other Internet platforms. Taoxichuan live broadcasting base is actively building a ceramic e-commerce integration center including six parts: product design, production and manufacturing, warehousing and logistics, live broadcasting and goods selection, e-commerce operation and product marketing. At the same time, the city has actively expanded the ceramic trading platform, and built a "never ending ceramic Expo" with the combination of Wuxi Online Offline Communication Information Technology Co.Ltd(300959) and the normalization of exchange and transaction on the basis of the "cloud" trading volume of China Jingdezhen International Ceramic Expo in 2021, which exceeded 9 billion yuan.
