Since the introduction of subsidy policies in various districts of Shenzhen during the epidemic, in order to fully promote the construction of 0-3-year-old infant care services in Shenzhen, reduce the burden of family parenting, and help more families obtain nursery support after the epidemic.
Recently, the Shenzhen childcare Service Association (hereinafter referred to as the Shenzhen childcare Association) announced that it would jointly launch the activity of “one hundred parks and ten million childcare subsidy coupons” with 100 childcare institutions. All families with 0-3-year-old infants in Shenzhen can apply for a 1000 yuan childcare subsidy coupon for each child. This message quickly boarded the microblog hot search.
subsidy coupons are limited to the whole class
According to official account administrative micro blog of Shenzhen Association of nursing, Shenzhen people can reply to the “subsidy ticket” through the chat chat of the association official public in April 14th, and apply for the “thousand yuan support allowance coupons”. The voucher can be used in hundreds of designated nursing institutions in the city.
It should be noted that the application time of the subsidy voucher is from April 14 to April 27, and the use time is from April 14 to July 14; The subsidy voucher is only available for the whole kindergarten, and cannot be used as a deduction for expenses such as meals, teaching aids and teaching materials, and cannot be used for cash withdrawal; The subsidy coupons are of a public welfare nature, and the number of subsidy coupons opened by each nursery institution is limited, so they need to apply for them as soon as possible.
Shenzhen nursery Association pointed out that the nursery institutions that will resume classes on April 18 have completed strict epidemic prevention and control inspection, and will strictly implement the epidemic prevention and control requirements, strengthen the return management and health monitoring of teachers and students, and ensure the safety and health of teachers and students
Here, nursery institutions refer to institutions that provide daily care and education for 0-3-year-old infants and young children, such as full day care, half day care, time care and temporary care. Shenzhen nursery association is a social organization legal person composed of individual members and member units of Shenzhen nursery institutions with Shenzhen Health Commission as the competent unit.
At the founding meeting of Shenzhen childcare Association at the end of December 2021, Li chuangzeng, member of the Party group and deputy director of Shenzhen Health Committee, pointed out that there are more than 300 childcare institutions in Shenzhen, and the task of building 4.5 childcare places for 1000 people is arduous.
Li Chuang mentioned that by 2022, Shenzhen will achieve full coverage of street inclusive care institutions and communities by 2025. The next step is to implement the construction of childcare institutions, decompose the annual construction tasks, accelerate the construction of a government led childcare service system with inclusive micro childcare institutions as the main body and extensive participation of social forces, and form a variety of models such as commercial complex embedding, community running, kindergarten extension, family “neighborhood care”, enterprise welfare and door-to-door service.
In addition, Li Chuang pointed out that it is necessary to play an exemplary role, increase the publicity and education of infant care, shape the brand of childcare services, and provide citizens with universal childcare services with guaranteed quality, affordable price and accessibility; We should strengthen the supervision of work safety in nurseries and do a good job in the epidemic prevention and control of nurseries. We hope that the nurseries Association will adhere to the parallel of service and management, pay close attention to the service quality, and further strengthen the sense of responsibility.
nursery industry is facing survival crisis
However, it should be pointed out that as an emerging industry, the day of childcare is not easy, which is also an industry in urgent need of support.
Under the epidemic, many local nurseries have been closed one after another, bearing high labor costs and rental costs, and facing serious business pressure and survival crisis. Among them, in the last three years, the nursery institutions in Shenzhen have been completely closed twice due to the epidemic, which has not only had a huge impact on the nursery industry in Shenzhen, but also had an impact on the lives and work of residents.
On March 5, 2022, the fifth session of the 13th National People’s Congress opened in Beijing. Premier Li Keqiang pointed out in his government work report that we should improve the supporting measures of the three child fertility policy, include the care expenses of infants under the age of 3 into the special additional deduction of personal income tax, develop inclusive childcare services and reduce the burden of family rearing.
During the two sessions, Xu Weize, deputy to the National People’s Congress and vice chairman of the Fujian Provincial CPPCC, said that the adjustment and improvement of previous fertility policies have all attracted the attention of all sectors of society. However, in practical work, there are still some problems and deficiencies in childcare services for infants under 3 years old: first, the understanding is not in place; Second, the implementation of policies is not in place; Third, the high operating cost makes it difficult for many families with childcare willingness to enter childcare; Fourth, there is a lack of talents to meet the needs of nursery education.
On March 26 this year, the Shenzhen nursery Association issued the proposal for social assistance, on behalf of the majority of nursery institutions, calling on the relevant departments of the district governments to implement the document on several policies on promoting the recovery and development of difficult industries in the service industry issued by the national development and Reform Commission and other departments, and refer to the measures of Shenzhen on coping with covid-19 pneumonia epidemic and further helping market players to relieve difficulties, With reference to the support policies for private kindergartens, timely introduce and implement all kinds of inclusive and sustainable support policies for the care industry during the epidemic period, reduce the burden of care institutions and serve the cause of kindergarten care.
In addition, the Shenzhen nursery Association calls on state-owned enterprises and community joint-stock companies to actively take the lead in reducing the six-month rent, property management fee and other related expenses of the rented nursery institutions, and appropriately reduce the rent expenses, interest free installment, deferred rent and management fee for the rented nursery institutions; Call on all financial institutions to implement the notice on further strengthening financial services to support the sustained and stable development of economy and society during the epidemic period jointly issued by Shenzhen Financial Bureau and other departments, improve the efficiency of loan approval, reduce loan application conditions, and increase credit supply.
several listed companies enter the market
In recent years, all parts of the country are actively promoting the implementation of infant care policies, and many listed companies have entered this market field.
Dalian My Gym Education Technology Co.Ltd(002621) ( Dalian My Gym Education Technology Co.Ltd(002621) ) carried out the direct operation and franchise business of the early education center, set up three main courses suitable for children aged 0 to 3, including sports, music appreciation and experience, art appreciation and practice, and developed quality courses with a series of themes. In addition, Dalian My Gym Education Technology Co.Ltd(002621) launched the early quality education brand “little Jim” for cities and towns at the third tier and below.
In the first half of 2021, the number of Dalian My Gym Education Technology Co.Ltd(002621) early childhood education stores opened increased compared with the same period in 2020, and the turnover of each store further recovered. As of the mid-2021 report time, Dalian My Gym Education Technology Co.Ltd(002621) has 573 Dalian My Gym Education Technology Co.Ltd(002621) signed contracts with little Jim in 30 provinces, cities, regions and municipalities directly under the central government
There are about 22 new early education centers. During the reporting period, Dalian My Gym Education Technology Co.Ltd(002621) operating revenue was 175 million yuan, an increase of 37.84% year-on-year. Among them, the operating income of early education service business was 165 million yuan, a year-on-year increase of 189.25% Dalian My Gym Education Technology Co.Ltd(002621) early education services accounted for 94.48% of the operating revenue, up from 45.03% in the mid-term report of 2020.
In June 2021, Shanghai Aiyingshi Co.Ltd(603214) ( Shanghai Aiyingshi Co.Ltd(603214) ) said on the interactive platform that the company focused on the main business of mother and child retail around the strategic goal of “brand + Omni channel”.
Meanwhile, Shanghai Aiyingshi Co.Ltd(603214) optimistic about the investment opportunities in the rapid growth stage of the early education market and develop the nursery and early education business.
In March 2022, Shanghai Aiyingshi Co.Ltd(603214) revealed that in response to the national call, after several years of visits and assessment by relevant departments, the first nursery center was opened in Shanghai Pudong Shanghai Lujiazui Finance & Trade Zone Development Co.Ltd(600663) business park, and obtained the authoritative certification of “the director unit of the special committee for infant care and service of Shanghai early Population Development Association”, providing high-quality bilingual nursery services for the park and surrounding families.
It is reported that Shanghai Aiyingshi Co.Ltd(603214) nursery education center covers an area of more than 300 square meters, has perfect teachers and childcare personnel, and all conditions in the park strictly meet the national setting standards for nursery education institutions Shanghai Aiyingshi Co.Ltd(603214) introduced advanced early education courses to promote the healthy growth and intellectual development of babies. At present, the nursery center has been officially put into operation and successfully completed the initial enrollment work.
Zhejiang Huamei Holding Co.Ltd(000607) ( Zhejiang Huamei Holding Co.Ltd(000607) ) the 2021 mid-term report pointed out that listed companies actively expanded the local preschool education business in Hangzhou, and two new nurseries under China media youpei company successfully opened for enrollment. At that time, Zhejiang Huamei Holding Co.Ltd(000607) has put 2 kindergartens and 3 nursery schools into operation. Among them, the harmony care center was awarded the “implementation point of Gongshu District of China Family Planning Association infant care service demonstration project”; Chinese media Weihan kindergarten and Chinese media weishili kindergarten have been approved by IBO International Diploma organization as ib-pyp candidate schools.
