On April 14, Lushang Health Industry Development Co.Ltd(600223) issued the annual report for 2021. The report shows that Shandong Furuida Jinyu Bio-Technology Co.Ltd(600201) Co., Ltd., a subordinate cosmetics enterprise, has achieved outstanding performance, with an operating revenue of 1.495 billion yuan in 2021, a year-on-year increase of 117.01%. Among them, the performance of Yilian and Dr. Li’er brands increased rapidly. Yilian brand achieved an annual operating revenue of 646 million yuan, a year-on-year increase of 73.08%; Dr. yu’er achieved an annual operating revenue of 744 million yuan, a year-on-year increase of 272.14%.
With regard to the continuous growth of the enterprise’s performance in recent years, Gao Chunming, general manager of Freida Jinyu Bio-Technology Co.Ltd(600201) said in a media interview recently, “this is mainly due to the scientific research accumulation and excellent quality of the enterprise focusing on cosmetics for more than 20 years. Driven by the tightening of national regulatory policies, consumption upgrading, the rise of domestic brands and other factors, Freida cosmetics can quickly get out of the circle.”p align=”center”>
It is reported that unlike many cosmetics enterprises in China, Freida Jinyu Bio-Technology Co.Ltd(600201) is switching from the pharmaceutical industry to cosmetics. The parent company, Lushang Freida, is the founder and leader of China’s hyaluronic acid industry, taking the lead in mass production of hyaluronic acid raw materials and successfully applied to ophthalmology, orthopedics and other medical drugs. Freida Jinyu Bio-Technology Co.Ltd(600201) was founded in 1998. In the early stage, Freida was committed to applying hyaluronic acid raw materials to the research of skin care products, thus establishing China’s first hyaluronic acid skin care brand “Yilian”. Since its inception, Freida Jinyu Bio-Technology Co.Ltd(600201) has introduced the concept of pharmaceutical research and development, production standards, efficacy testing and quality management into the R & D and production of cosmetics.
After more than 20 years of scientific research accumulation, Freda Jinyu Bio-Technology Co.Ltd(600201) has established a collaborative innovation mode of “industry, University, research and medicine”, jointly built laboratories and technological innovation centers with Shandong University, Shanghai University of applied technology, Shanghai Jiaotong University, Qilu University of technology and other universities, successively launched patented ingredients such as silylated hyaluronic acid and fermented brown algae, and has the advantages of hyaluronic acid, polyglutamic acid, fullerene, lavender essential oil and other core raw materials. In 2021, we launched 80 surplus products, namely, lotus, fullerene, hyaluronic acid and Dr. Brown’s brown algae milk. The company was identified as Shandong’s technological innovation demonstration enterprise, Shandong high-end brand cultivation enterprise, special new specialty enterprise, cosmetics industry production quality benchmarking enterprise and so on. At the beginning of March this year, its three major brands, Yilian, Dr. yu’er and Shanyan, were selected into the first batch of “haopin Shandong” public brand catalogue.
Professor Yang Suzhen, vice president of Freida Jinyu Bio-Technology Co.Ltd(600201) technology, said, “the introduction of a series of new industrial regulations, such as the regulations on the supervision and administration of cosmetics, the measures for the administration of cosmetics registration and filing, the measures for the supervision and administration of cosmetics production and operation, and the norms for the evaluation of cosmetics efficacy claims, is accelerating the reshuffle of the industry and bringing development opportunities to enterprises with a scientific research foundation and a complete industrial chain.”
Be made one of the latest products of “flash filling essence” recently released by Dr. Cole, the research and development team has been developing and polishing for more than three years. The 3D multi dimensional wrinkle resistant concept and double wrinkle resistant technology are used to achieve the combination of Microecology and anti aging. China has the exclusive exclusive fermentation of brown algae. The alginate extract is 5 times the antioxidant capacity of the prototype VC. Use fefile replaceable packaging design on packaging to practice the concept of plastic reduction, environmental protection and sustainable development. With a series of innovative technology and reliable effects, Dr. Phill’s “flash charging essence” was listed on the hot spot list of Tmall Wrinkle Essence TOP1. p align=”center”>
\u3000\u3000 “Including the latest products of our recent launch of the lotus hyaluronic acid spray 2, all of them have condensed the painstaking efforts of scientific research technicians. They have invested heavily in product definition, technology development, raw material innovation, packaging design, efficacy evaluation, and production process improvement. In 2021, our research funds invested more than 50 million yuan, and we continued to introduce high-end scientific research personnel. Besides the main technology track of 4+N, we also focused on personal health care products. Technical reserves for medical devices, etc. ” Yang Suzhen said.
In terms of building the cosmetics industry, Freida Jinyu Bio-Technology Co.Ltd(600201) has experienced four capacity expansion. In December 2021, the Science Park, located in the life science city of Jinan High-Tech Development Co.Ltd(600807) District, was officially launched. The first phase is a new cosmetic factory, covering an area of 44 thousand square meters. There are 35 cosmetic production lines including water emulsion, essence, facial mask, spray and sub throw. The annual output value exceeds 4 billion, which can meet the demand of the company in the next 3-5 years. The Industrial Park aims to build smart factories, green factories and digital factories. At the same time, it is also a key planning project for Shandong Province to fill the weaknesses and cultivate new economic growth points and a demonstration project for industrial Internet and industrial tourism in Jinan. It aims to build a scientific research, production, storage, sales, brand promotion and incubation of personal health care products such as cosmetics, medical devices and disinfection and sanitation products Industrial tourism as one of the whole industry ecological chain.
Strong manufacturing capacity provides an important guarantee for the growth of Freida Jinyu Bio-Technology Co.Ltd(600201) brands. Data show that from January to February this year, Freida Jinyu Bio-Technology Co.Ltd(600201) achieved a sales revenue of 220 million yuan, a year-on-year increase of 146.7%, significantly ahead of the industry. On the premise of strictly implementing the epidemic prevention and control measures, in the first quarter of this year, Freida Jinyu Bio-Technology Co.Ltd(600201) produced 40.7 million cosmetics, a large increase over the same period last yearp align=”center”>
According to Gao Chunming, in order to promote the implementation of the dual wheel drive strategy of Lushang Health Industry Development Co.Ltd(600223) “biomedicine + ecological health industry”, in terms of cosmetics, Freida Jinyu Bio-Technology Co.Ltd(600201) will continue to enlarge the brand potential, build a high-quality resource system and further promote the efficient growth of various brands in accordance with the “4 + n” brand development strategic plan.
First, adhere to the brand drive, strengthen the construction of brand culture, strengthen user service and experience, accelerate the national layout of Dr. chen’er and Shanyan offline stores, and build a digital marketing system combining Wuxi Online Offline Communication Information Technology Co.Ltd(300959) with Wuxi Online Offline Communication Information Technology Co.Ltd(300959) ; Second, under the guidance of “cosmetic drugs are of the same origin and skin beauty through science and technology”, further consolidate the leading advantages and technical barriers of enterprises in the field of hyaluronic acid skin care and micro ecological skin care, increase scientific research investment in precision skin care, skin care with oil and plant skin care with Chinese herbal medicine characteristics, realize the innovative development of skin care products at all ages, and continue to strengthen the advantages of industrial chain, innovation chain, supply chain and value chain.
