A larger-scale rush to Shanghai is under way.
On April 15, it was reported that the batch of materials needed to be transported to Jingdong by "Xiaoge" logistics in Shanghai, and then continued to be transported to Jingdong by "Xiaoge" logistics. In addition, it is reported that there are 14 batches of Jingdong brothers, which ensure logistics transportation every day through circulation.
On April 16, the reporter of "daily economic news" learned from Jingdong that, in fact, "there are more than 14 batches, involving all regions of the country, and those in batches will pass". Specifically, JD logistics has recruited and mobilized a total of 3246 first-line anti epidemic insurance personnel such as express brothers and sorters nationwide to go to Shanghai for reinforcements within a week. At present, the vast majority have arrived in Shanghai.
As we all know, the lack of terminal distribution capacity is a major resistance to the poor circulation of materials in Shanghai. Therefore, not only couriers, in order to dredge the "last kilometer", on the evening of April 15, Jingdong widely recruited Jingdong distribution riders from the whole society through official wechat such as Shanghai human resources and Social Security Bureau.
The reporter successively called the regional heads of Jingdong in Shanghai to ask about the recruitment of riders' transport capacity. Most of the calls were busy, and some of them turned on the SMS call back function. The recruitment heads of Changning and Qingpu districts hurriedly replied to the reporter of the daily economic news: "there are a lot of people reporting names."
"One way logistics" and time race
The so-called "suicide" logistics is actually "one-way logistics". According to the relevant requirements of epidemic prevention and control in Shanghai, in addition, motorcade drivers and express brothers are groups with a wide range of contacts, and often face the risk of centralized control and isolation. By delivering goods to Shanghai in batches and rounds, the risk of virus transmission is reduced to a certain extent, the safety of anti epidemic brothers is ensured, and the transportation capacity will not be shut down in an emergency.
in fact, jd.com has adopted this one-way logistics mode under special circumstances as early as during the Wuhan epidemic in 2020. At that time, the operation mode was that a convoy of dozens of vehicles delivered the goods after entering the epidemic area. After that, all logistics personnel and truck drivers involved were immediately isolated for 7-21 days. All loaded vehicles were parked locally and were not allowed to return
During this period, the next round of convoy will continue to deliver goods, and after delivery, they will be isolated and placed again until all logistics capacity is exhausted. At this time, the previous waves of personnel and vehicles have also been unsealed, and the front and rear are just connected, so as to form a circular capacity allocation.
Such a model obviously needs to be supported by sufficient, centralized and controllable transport capacity resources.
The reporter of the daily economic news learned that a week ago, JD logistics had issued an emergency notice to recruit couriers with large incentive policies nationwide and went to Shanghai for reinforcements last week. Meanwhile, in Shanghai, jd.com convened more than 2500 people to join the terminal distribution through crowdsourcing and express delivery.
Finally, a total of 3246 front-line anti epidemic insurance personnel such as express brothers and sorters recruited and mobilized nationwide have arrived in Shanghai, and the rest will arrive in Shanghai for reinforcements within a week.
In order to ensure the epidemic prevention safety of all brothers and goods, jd.com is equipped with sufficient protective clothing, N95 masks, masks, gloves, disinfectant and other epidemic prevention materials, and will strictly implement protective and killing measures. All staff will carry out nucleic acid testing and antigen testing every day, take the post with nucleic acid negative certificate within 24 hours, and do a good job in the whole process and kill frequently.
With regard to the accommodation of young people coming to Shanghai, JD said that some young people from other places have come to the site to start work. At the same time, JD has coordinated some hotel resources to provide support to young people coming to Shanghai from other places, and young people who can't go back from the community.
"But most hotels have special requirements for check-in personnel because of epidemic prevention regulations. They may not be able to go out after staying in, or they may not be able to return after going out. This is a difficult problem we are facing now, and we are also trying to find various ways to solve it." Jingdong said.
"Last kilometer" dredging
In addition to the problem of long-distance cargo transportation in the city, the lack of terminal distribution capacity is also a major resistance to the poor material flow in Shanghai.
On April 12, at the 151st covid-19 pneumonia epidemic prevention and control press conference in Shanghai, Liu Min, deputy director of Shanghai Municipal Commission of Commerce, pointed out that at present, we are stepping up efforts to promote the return to work of riders on e-commerce platforms such as takeout and constantly increasing transport capacity, but many riders are still unable to take up their posts due to sealing control, which makes citizens feel that the end distribution is not smooth.
Compared with the urban trunk logistics transportation that can cover a large area at a single point, a stable circular "one-way logistics" can be adopted to ensure the non-stop transportation capacity. In fact, the more detailed "last kilometer" needs more coordination of sufficient transportation capacity. These need to go deep into the streets and community distribution personnel. On the one hand, the risk is high, on the other hand, the situation is more complex and changeable due to different control policies. Therefore, in order to ensure sufficient transport capacity, crowdsourcing mode has become a "life-saving straw" for the "last kilometer" transport capacity that is more in line with the current environment.
On the evening of April 15, jd.com widely recruited jd.com distribution riders from the whole society through official wechat such as Shanghai human resources and Social Security Bureau and Shanghai Yangpu.
Specifically, jd.com recruited outgoing distribution riders and community distribution riders this time. Among them, the outgoing distribution riders are "can go out of their residence to the surrounding jd.com stations for material order distribution, and sort and summarize jd.com orders according to the distribution address for centralized distribution". The rider of community distribution is "material order distribution can be carried out within the community".
The reporter noted that JD's outbound crowdsourcing and community crowdsourcing distribution fees are 5 yuan and 3 yuan respectively. According to the general crowdsourcing distribution cost in the market, the distribution cost of going out crowdsourcing is generally priced at 3 yuan per order. JD hopes to recruit more riders and make up the transportation capacity by raising the distribution cost. In addition, for new riders, JD provided 1000 yuan of "guaranteed supply and anti epidemic Award" and 500 yuan of "efficiency sprint Award", and rewarded the invitees to encourage new riders to arrive.
In addition to the main recruitment of human distribution capacity, intelligent express vehicles that can effectively alleviate the risk of virus transmission and operate flexibly in high-risk areas where human intervention is inconvenient are also on the way to Shanghai. The reporter learned from jd.com that on the evening of April 12, more than 100 jd.com Logistics Intelligent express vehicles were allocated from Beijing, Changshu and other cities to reinforce Shanghai, increase the transportation capacity investment in shelter hospitals, closed communities, site distribution and other places, and support the supply guarantee work in Shanghai.
In addition, in the next two weeks, JD logistics will continue to use about 50 sets of indoor distribution Siasun Robot&Automation Co.Ltd(300024) .
Overload test under the dilemma of epidemic situation
"Jingdong's has not been delivered yet... I just asked the person in charge of East China Logistics: the express delivery was resumed on the 11th (April). At present, the overall order of Shanghai is 16.65 million, about 75 million pieces, and the average daily distribution capacity (sorting + floor distribution) is 1.77 million pieces. It will take about 9 to 10 days to complete the distribution.
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Such challenges have become the norm.
Compared with double 11, the surge of orders in Shanghai is another important factor to supplement the distribution capacity.
The reporter learned that since April 8, JD app has launched the supply guarantee zone. While promising to ensure the sufficient supply of grain and oil, mother and baby, health and other commodities in many places, it has also opened a special live broadcast of supply guarantee.
In order to meet the online shopping needs of Shanghai citizens, Jingdong, the real-time retail platform of dada group, launched the "guaranteed fresh package" at home. Consumers can place orders online. After the community forms a group, these fresh package materials will be sent to the designated place by dada express the next day.
Platform orders surged exponentially, making the order volume of e-commerce platforms such as JD catch up with the "double 11" promotion. However, due to the complexity and variability of this round of epidemic, the surge in orders is undoubtedly a great test for the platform. The front-end supply, back-end sorting, delivery and distribution capacity of goods are all problems. After placing an order, consumers are delayed for ten days and the delivery time of goods is uncontrollable, which also aggravates anxiety and pressure and poses new challenges to distribution.
Affected by the epidemic, some Jingdong warehouses in Shanghai were unable to operate. Jingdong immediately mobilized the storage capacity of the whole East China region to replace the storage capacity of Shanghai and Kunshan, and made every effort to ensure the people's livelihood in Shanghai.
The reporter also learned from many sources that with the arrival of some foreign supported express brothers in Shanghai, some Jingdong express outlets in Shanghai have received new incoming goods and are trying their best to restart the distribution work previously stopped due to the shortage of network personnel.
The reporter noted that on social media, some Shanghai consumers have received the goods, but some still have the extension of the delivery date and are anxiously waiting for the materials.
The reporter learned from jd.com that on April 15, the number of orders completed by jd.com in Shanghai increased by 67% compared with the previous day, reaching 43% of the average daily volume before the epidemic, while only 20% of the average daily volume before the epidemic a week ago. At the same time, with the reinforcements mobilized by JD across the country in place, and with the help of the Shanghai municipal government, JD's transportation capacity will be further supplemented. It is expected to return to 60% before the epidemic on the 17th and about 80% next week. However, in view of the different conditions of the streets and communities in Shanghai, the number of performance orders in specific regions may be uneven, but the overall performance volume will increase significantly.
The anti epidemic has reached a critical moment, residents' demand for materials is becoming more and more urgent, and more and more large-scale, more professional and more consistent transport capacity models are also continuing. The stars gather, and the dawn is in front of us.
with registration path:
1. Go out and sign up for crowdsourcing
Link address (please copy the link to the browser to open): https://g.h5gdvip.com./p/csft06sf
2. Community crowdsourcing registration
Link address (please copy the link to the browser to open): https://g.h5gdvip.com./p/bgbjtsss
3. Register dada Knight app
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