On April 12, China Mobile released 5g new call series products, mainly promoting 5g video call (vonr), which made the communication field that has not seen new products for a long time lively. From the specifications of the press conference, we can see that all parties attach importance to new products: Jian Qin, deputy general manager of China Mobile, attended with the heads of relevant departments of the group; Huawei, ZTE, Iflytek Co.Ltd(002230) , vivo, oppo, glory, Xiaomi and other leading industrial chain partners all sent people at the president level to attend; Wang Meng, a leading figure in the interpretation circle of the Beijing Winter Olympic Games, helped the scene and experienced the products in the whole process. The industry is looking forward to, and is also waiting to see, whether the 5g new call, which is the first to realize commercial trial in the world, will succeed?
Since entering the 5g era, unlike the rise of “5g + industrial Internet” in the field of to B, 5g personal applications in the field of to C have always been poor. After a period of hot speculation, “5g + VR / AR” has not yet achieved the transition from experience to universal application. In 2020, the three major telecom operators jointly issued the 5g news white paper, which expounds the core concept of 5g news and puts forward some ideas on ecological construction. The rare joint action once pushed up the expectation of 5g news. However, the threshold of terminal and business model could not be crossed. They fell into the embarrassing situation of “three monks have no water to eat”, and each family started a new stove with a low profile.
It is understandable that telecom operators place high hopes on 5g new calls. The 3G era has opened the prelude to the decline of traditional voice and SMS. The 4G era has ushered in the explosive growth of traffic consumption. While experiencing the rapid growth of data services, operators also encounter the rapid release of traffic dividends. More importantly, Internet enterprises have realized the “top pass” to operators in the field of instant messaging with the help of app. “Pipeline crisis” is rarely mentioned after shouting for many years. Obviously, there is no need to emphasize the fait accompli.
5g video call adopts vonr (voice over new radio) technology, which is an audio and video service solution under 5g SA network architecture. You can dial video calls with dial-up keyboard without downloading app and applet, and the image quality resolution can reach 720p After the release of 5g new call products, the reaction of many consumers is worth pondering, “FaceTime has this function for a long time”. Call is the core function of mobile communication. However, in less than a decade, consumers have relied more on app than address book and dial-up keyboard when communicating. How to reverse user habits is obviously the primary problem faced by 5g new calls. From the perspective of online public opinion, consumers are not very concerned about the technical differences behind FaceTime, wechat, Changlian and other app and 5g new calls. Their question is: what’s your reason for asking me to change my habits?
China Mobile has also tried to prepare many reasons. First, impress consumers with tariffs. During the trial commercial period, 5g video calls are charged on time and for a long time (by minutes) without traffic charge; From May 1, the voice minutes in 5g package will be upgraded to the minutes that can be used for 5g new calls, which can be used for audio and video calls. From the perspective of the relatively common communication consumption structure, the voice minutes in the package are often left. The voice products in the package are upgraded to voice and video integrated products for free, and the operators attract consumers by “losing money and shouting”.
Terminal manufacturers have greater support for 5g new calls. In addition to the on-site platform, oppo and other manufacturers issued documents saying they would fully support 5g video call service. According to the information learned, 5g terminals on sale in October 2021 and later are expected to support video call (vonr) after upgrading; From July this year, the new 5g mobile phones will support the video call (vonr) function by default. Of course, there are exceptions. Due to various complex reasons, apple phones do not support this function at present.
5g new call is not a simple video call product, but also has the functions of video customer service, AI voice recognition, screen sharing, remote cooperation and so on. 5g video customer service supports multiple business scenarios such as basic business investigation, high-sensitivity business authorization and remote operation guidance, and has served more than 2000 customers in the field of to B. AI speech recognition enables both sides of the call to obtain voice to text and Chinese-English translation services. The converted content is presented on the call screen in real time.
China Mobile tries to redefine calls in the 5g era, but only real connectivity can avoid repeating the mistake of being “passed over the top”. According to the news released at present, China Telecom Corporation Limited(601728) vonr laboratory test will be carried out in the first quarter and the current network verification will be carried out in the second quarter 6 Hainan Jingliang Holdings Co.Ltd(000505) g vonr technology has commercial conditions.
Products have advantages, but they also face many challenges. The future of 5g new calls is ultimately determined by the market and consumers.
